Brandwave

How popular isSpellbinders in search?

In August 2026, there were an estimated 40.5K branded searches for Spellbinders worldwide which held steady over the last 11 months. Spellbinders holds 2.1% estimated Share of Search among craft supplies worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cricut42.7%
  2. Silhouette42.7%
  3. Brother11.4%
  4. Spellbinders2.1%
  5. Sizzix0.77%
  6. American Crafts0.23%
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Which craft supplies compete with Spellbinders?

Spellbinders against craft supplies worldwide, by month

Share of Search by month for Cricut, Silhouette, Brother, Spellbinders. The figures are in the table below the chart.

View monthly share of search table
MonthCricutSilhouetteBrotherSpellbindersSizzixAmerican Crafts
Oct 202539.6%48.2%9.1%2%0.87%0.21%
Nov 202544.4%44.4%8.3%1.8%0.98%0.2%
Dec 202548.4%39.8%9.1%1.6%0.88%0.21%
Jan 202638.9%47.2%10.8%1.9%0.85%0.38%
Feb 202638.7%47.3%10.6%1.9%0.85%0.7%
Mar 202635.1%52.1%9.5%2.1%0.77%0.42%
Apr 202638.6%47.3%10.5%2.3%0.85%0.38%
May 202639.7%48.3%8.9%2%0.58%0.58%
Jun 202638.6%47.2%10.5%2.3%0.69%0.57%
Jul 202637.9%46.3%12.4%2.3%0.83%0.37%
Aug 202642.7%42.7%11.4%2.1%0.77%0.23%
Sep 2026——————

  1. 1.Cricut

    42.7%

    Moved from 2nd to 1st. 823K estimated branded searches, +22.3% vs prior month. Share +4.9 points.

  2. 2.Silhouette

    42.7%

    Moved from 1st to 2nd. 823K estimated branded searches, 0% vs prior month. Share -3.6 points.

  3. 3.Brother

    11.4%

    Held 3rd. 220K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Spellbinders

    2.1%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Sizzix

    0.77%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.American Crafts

    0.23%

    Held 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare search popularity between Spellbinders and its closest rivals

How has branded search demand for Spellbinders changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Spellbinders worldwide held steady at 40.5K.
  • Across the 11 months ending August 2026, Spellbinders’ estimated Share of Search among craft supplies worldwide held steady, from 2% to 2.1%.

How did search popularity change for craft supplies worldwide in August 2026?

  1. In August 2026, Cricut overtook Silhouette to take the highest estimated Share of Search among craft supplies worldwide, at 42.7%.

  2. In August 2026, Silhouette lost estimated Share of Search among craft supplies worldwide, from 46.3% to 42.7%.

  3. In August 2026, Brother lost estimated Share of Search among craft supplies worldwide, from 12.4% to 11.4%.

  4. Estimated monthly branded searches for Sizzix worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

How is Spellbinders measured?

Brandwave collects information about searches that people make online using Spellbinders’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • spellbinders

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How the Brand Demand Index is measured

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