Craft supplies:Which brands are most popular in search?
Cricut and Silhouette share the highest estimated Share of Search among craft supplies worldwide, at 42.7% in August 2026. These are worldwide searches for English-language branded terms.
- Cricut42.7%
- Silhouette42.7%
Brother11.4%- Spellbinders2.1%
- Sizzix0.77%
- American Crafts0.23%
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Share of SearchLeaderboard
Compare the craft supplies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cricut, Silhouette, Brother, Spellbinders. The figures are in the table below the chart.
View monthly share of search table
| Month | Cricut | Silhouette | Brother | Spellbinders | Sizzix | American Crafts |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 48.2% | 9.1% | 2% | 0.87% | 0.21% |
| Nov 2025 | 44.4% | 44.4% | 8.3% | 1.8% | 0.98% | 0.2% |
| Dec 2025 | 48.4% | 39.8% | 9.1% | 1.6% | 0.88% | 0.21% |
| Jan 2026 | 38.9% | 47.2% | 10.8% | 1.9% | 0.85% | 0.38% |
| Feb 2026 | 38.7% | 47.3% | 10.6% | 1.9% | 0.85% | 0.7% |
| Mar 2026 | 35.1% | 52.1% | 9.5% | 2.1% | 0.77% | 0.42% |
| Apr 2026 | 38.6% | 47.3% | 10.5% | 2.3% | 0.85% | 0.38% |
| May 2026 | 39.7% | 48.3% | 8.9% | 2% | 0.58% | 0.58% |
| Jun 2026 | 38.6% | 47.2% | 10.5% | 2.3% | 0.69% | 0.57% |
| Jul 2026 | 37.9% | 46.3% | 12.4% | 2.3% | 0.83% | 0.37% |
| Aug 2026 | 42.7% | 42.7% | 11.4% | 2.1% | 0.77% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 42.7% | 823K | +22.3% | +4.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 42.7% | 823K | 0% | -3.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 11.4% | 220K | 0% | -0.9 points | |
| 4, held 4th | 2.1% | 40.5K | 0% | -0.2 points | |
| 5, held 5th | 0.77% | 14.8K | 0% | -0.1 points | |
| 6, held 6th | 0.23% | 4.4K | -33.3% | -0.1 points |
1.Cricut
42.7%
Moved from 2nd to 1st. 823K estimated branded searches, +22.3% vs prior month. Share +4.9 points.
42.7%
Moved from 1st to 2nd. 823K estimated branded searches, 0% vs prior month. Share -3.6 points.
3.
Brother11.4%
Held 3rd. 220K estimated branded searches, 0% vs prior month. Share -0.9 points.
2.1%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.Sizzix
0.77%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.23%
Held 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
- Cricut vs Silhouette: compare search popularity
- Cricut vs Brother: compare search popularity
- Cricut vs Spellbinders: compare search popularity
- Silhouette vs Brother: compare search popularity
- Silhouette vs Spellbinders: compare search popularity
- Brother vs Spellbinders: compare search popularity
- Compare any of these brands
Which brand is most popular in search among craft supplies worldwide?
6 brands
Cricut and Silhouette share the highest estimated Share of Search among craft supplies worldwide, at 42.7% in August 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Cricut | 39.6% → 42.7% | 48.4%Dec 2025 | 35.1%Mar 2026 | 2nd → 1st |
| Silhouette | 48.2% → 42.7% | 52.1%Mar 2026 | 39.8%Dec 2025 | 1st → 2nd |
| Brother | 9.1% → 11.4% | 12.4%Jul 2026 | 8.3%Nov 2025 | 3rd |
| Spellbinders | 2% → 2.1% | 2.3%Apr 2026 | 1.6%Dec 2025 | 4th |
| Sizzix | 0.87% → 0.77% | 0.98%Nov 2025 | 0.58%May 2026 | 5th |
| American Crafts | 0.21% → 0.23% | 0.7%Feb 2026 | 0.2%Nov 2025 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Cricut’s estimated Share of Search among craft supplies worldwide increased from 39.6% to 42.7%.
- Across the 11 months ending August 2026, Silhouette’s estimated Share of Search among craft supplies worldwide decreased from 48.2% to 42.7%.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among craft supplies worldwide increased from 9.1% to 11.4%.
- Across the 11 months ending August 2026, Cricut’s estimated Share of Search among craft supplies worldwide peaked at 48.4% in December 2025 and was lowest at 35.1% in March 2026.
- Across the 11 months ending August 2026, Silhouette’s estimated Share of Search among craft supplies worldwide peaked at 52.1% in March 2026 and was lowest at 39.8% in December 2025.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among craft supplies worldwide peaked at 12.4% in July 2026 and was lowest at 8.3% in November 2025.
- Across the 11 months ending August 2026, Cricut rose from 2nd to 1st among craft supplies worldwide.
- Across the 11 months ending August 2026, Silhouette fell from 1st to 2nd among craft supplies worldwide.
- Across the 11 months ending August 2026, Spellbinders, Sizzix and American Crafts held steady: their estimated Share of Search among craft supplies worldwide each moved less than 0.5 percentage points.
How did search popularity change for craft supplies worldwide in August 2026?
4 changes
In August 2026, Cricut overtook Silhouette to take the highest estimated Share of Search among craft supplies worldwide, at 42.7%.
In August 2026, Silhouette lost estimated Share of Search among craft supplies worldwide, from 46.3% to 42.7%.
In August 2026, Brother lost estimated Share of Search among craft supplies worldwide, from 12.4% to 11.4%.
Estimated monthly branded searches for Sizzix worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
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