Cricut vs Fiskars:Which is searched more?
In September 2026, Cricut had more branded searches than Fiskars among stencil Cutter brands worldwide. Cricut was estimated to have 823K branded searches compared to Fiskars’ 167K, and held a 26.9% Share of Search versus Fiskars’ 5.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cricut or Fiskars?
Compare the stencil cutter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cricut, Fiskars. The figures are in the table below the chart.
View monthly share of search table
| Month | Silhouette | Cricut | Cameo | Plaid | Fiskars | Gerber | Circle | Marsh |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 25.9% | 21.2% | 14.2% | 5% | 1.6% | 0.52% | 0.08% |
| Nov 2025 | 27.7% | 27.7% | 18.6% | 18.6% | 5.2% | 1.7% | 0.43% | 0.05% |
| Dec 2025 | 22.7% | 27.6% | 27.6% | 15.2% | 4.5% | 2% | 0.35% | 0.05% |
| Jan 2026 | 31.5% | 25.9% | 21.2% | 14.2% | 5% | 1.6% | 0.56% | 0.06% |
| Feb 2026 | 29.9% | 24.5% | 24.5% | 13.4% | 5.5% | 1.5% | 0.58% | 0.09% |
| Mar 2026 | 33.6% | 22.6% | 22.6% | 12.4% | 6.4% | 1.7% | 0.55% | 0.08% |
| Apr 2026 | 29.3% | 23.9% | 23.9% | 13.1% | 7.4% | 1.8% | 0.57% | 0.09% |
| May 2026 | 31.8% | 26.2% | 21.4% | 11.7% | 6.9% | 1.6% | 0.47% | 0.06% |
| Jun 2026 | 29.7% | 24.3% | 24.3% | 13.3% | 6.1% | 1.8% | 0.54% | 0.09% |
| Jul 2026 | 29.6% | 24.2% | 24.2% | 13.2% | 6.5% | 1.8% | 0.51% | 0.09% |
| Aug 2026 | 27.2% | 27.2% | 22.3% | 14.9% | 6.2% | 1.6% | 0.48% | 0.06% |
| Sep 2026 | 32.7% | 26.9% | 18% | 14.7% | 5.5% | 1.6% | 0.45% | 0.08% |
How has the Cricut and Fiskars comparison changed over the last 12 months?
3 findings
- Cricut was ahead of Fiskars in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cricut’s estimated Share of Search among stencil Cutter brands worldwide moved from 25.9% to 26.9%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Fiskars’ estimated Share of Search among stencil Cutter brands worldwide moved from 5% to 5.5%, and its estimated monthly branded searches moved from 159K to 167K.
How did search popularity change for stencil Cutter brands worldwide in September 2026?
2 changes
In September 2026, Silhouette overtook Cricut to become the leader among stencil Cutter brands worldwide, with 32.7% estimated Share of Search.
In September 2026, Fiskars lost estimated Share of Search among stencil Cutter brands worldwide, from 6.2% to 5.5%.
Other head-to-heads among stencil Cutter brands
How each brand is measured
Brandwave collects information about searches that people make online using Cricut’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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