Brandwave

How popular isCrayola?

In September 2026, people searched for Crayola by name about 201,000 times worldwide, about the same as the previous year. These searches made up 11.8% of all global craft supply searches, placing Crayola third out of ten supplies. When we asked both ChatGPT and Google AI Overviews about craft supplies, Crayola appeared in two of the four answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Crayola is the third most searched of 10 competitors and the fifth most recommended in AI answers.

  1. CricutShare of searches 48.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. Faber-CastellShare of searches 21.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  3. CrayolaShare of searches 11.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. FiskarsShare of searches 9.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. FolkArtShare of searches 4.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd

+5 more

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Top craft supplies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Crayola was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Crayola is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arteza1st
  2. FolkArt2nd
  3. Cricut3rd
  4. Fiskars3rd
  5. Crayola5th
  6. Faber-Castell6th
  7. American Crafts7th
  8. Sizzix8th
  9. Spellbinders–
  10. Silhouette–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cricut3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arteza3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Faber-Castell2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Crayola2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiskars2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • FolkArt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sizzix1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Crafts1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spellbinders0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Silhouette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about craft supplies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which craft supplies compete with Crayola?

Crayola against craft supplies worldwide, by month

Share of searches by month for Cricut, Faber-Castell, Crayola, Fiskars, FolkArt, Spellbinders. The figures are in the table below the chart.

View monthly share of searches table
MonthCricutFaber-CastellCrayolaFiskarsFolkArtSpellbindersSizzixSilhouetteAmerican CraftsArteza
Oct 202548.6%21.7%11.9%9.4%4.4%2.4%1.1%0.34%0.26%<0.01%
Nov 202552.5%19.3%10.5%9.8%3.9%2.1%1.2%0.45%0.23%<0.01%
Dec 202553.2%19.6%10.7%8.8%3.9%1.8%0.96%0.81%0.23%<0.01%
Jan 202646.7%25.5%9.4%9.1%5.1%2.3%1%0.4%0.46%<0.01%
Feb 202644.9%24.6%11%10.2%4.9%2.2%0.99%0.38%0.81%<0.01%
Mar 202645%20.1%13.5%12.7%4%2.7%0.99%0.38%0.54%<0.01%
Apr 202644.6%19.9%13.3%13.7%4%2.7%0.98%0.38%0.44%<0.01%
May 202649.2%18%12%12.9%3.6%2.4%0.72%0.34%0.72%<0.01%
Jun 202647.5%17.4%14.2%11.9%4.3%2.9%0.85%0.4%0.7%<0.01%
Jul 202645.4%20.3%13.6%12.2%4.1%2.7%1%0.31%0.45%<0.01%
Aug 202644.9%24.6%13.4%10.2%3.3%2.2%0.81%0.31%0.24%<0.01%
Sep 202648.5%21.7%11.8%9.8%4.4%2.4%0.87%0.34%0.21%<0.01%

  1. 1.Cricut

    48.5%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +3.6 points.

  2. 2.Faber-Castell

    21.7%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  3. 3.Crayola

    11.8%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -1.6 points.

  4. 4.Fiskars

    9.8%

    Held 4th. 167K estimated branded searches, -10.9% vs prior month. Share -0.4 points.

  5. 5.FolkArt

    4.4%

    Held 5th. 74K estimated branded searches, +22.3% vs prior month. Share +1.1 points.

  6. 6.Spellbinders

    2.4%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Sizzix

    0.87%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Silhouette

    0.34%

    Held 8th. 5.7K estimated branded searches, +0.71% vs prior month. Share 0 points.

  9. 9.American Crafts

    0.21%

    Held 9th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.

  10. 10.Arteza

    <0.01%

    Held 10th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Crayola and its closest rivals

Every comparison with Crayola

29 comparisons

How has branded search demand for Crayola changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Crayola worldwide held steady at 201K.
  • Across the 12 months ending September 2026, Crayola’s share of searches among craft supplies worldwide peaked at 14.2% in June 2026 and was lowest at 9.4% in January 2026.

How did search popularity change for craft supplies worldwide in September 2026?

6 changes

  1. In September 2026, Cricut gained share of searches among craft supplies worldwide, from 44.9% to 48.5%.

  2. In September 2026, FolkArt gained share of searches among craft supplies worldwide, from 3.3% to 4.4%.

  3. In September 2026, Faber-Castell lost share of searches among craft supplies worldwide, from 24.6% to 21.7%.

  4. In September 2026, Crayola lost share of searches among craft supplies worldwide, from 13.4% to 11.8%.

  5. Estimated monthly branded searches for Arteza worldwide fell 20% over 12 measured months, from 50 to 40 in September 2026.

  6. Estimated monthly branded searches for Sizzix worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are Crayola’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Crayola’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • crayola

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How the Brand Demand Index is measured

Where does Crayola compete?

Crayola is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Craft supplies3rd of 1011.8%Shown above
Art supply brands2nd of 1515.1%Show ranking
Pencils brands2nd of 726%Show ranking
Watercolor pencils brands2nd of 627.3%Show ranking
Marker brands1st of 529.8%Show ranking
Colored pencils brands2nd of 434.2%Show ranking
Art easel brands1st of 844.6%Show ranking
Creator with pink hair and a pink jacket

Is Crayola your brand?

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