Brandwave

How popular isCrayola in search?

In September 2026, there were an estimated 201K branded searches for Crayola worldwide which held steady over the last 12 months. Crayola holds 73.1% estimated Share of Search among pencils brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Crayola73.1%
  2. Prismacolor26.9%
  3. Arteza0.01%
Crayola website (opens in a new tab)

Follow Crayola and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which pencils brands compete with Crayola?

Crayola against pencils brands worldwide, by month

Share of Search by month for Crayola, Prismacolor. The figures are in the table below the chart.

View monthly share of search table
MonthCrayolaPrismacolorArteza
Oct 202573.1%26.9%0.02%
Nov 202573.1%26.9%0.02%
Dec 202573.1%26.9%0.02%
Jan 202669%31%0.01%
Feb 202669%31%0.01%
Mar 202676.9%23.1%0.02%
Apr 202676.9%23.1%0.01%
May 202676.9%23.1%<0.01%
Jun 202680.2%19.8%<0.01%
Jul 202673.1%26.9%0.01%
Aug 202669.1%30.9%0.01%
Sep 202673.1%26.9%0.01%

  1. 1.Crayola

    73.1%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share +4 points.

  2. 2.Prismacolor

    26.9%

    Held 2nd. 74K estimated branded searches, -32.7% vs prior month. Share -4 points.

  3. 3.Arteza

    0.01%

    Held 3rd. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Crayola and its closest rivals

Every comparison with Crayola

How has branded search demand for Crayola changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Crayola worldwide held steady at 201K.
  • Across the 12 months ending September 2026, Crayola’s estimated Share of Search among pencils brands worldwide peaked at 80.2% in June 2026 and was lowest at 69% in January 2026.

How did search popularity change for pencils brands worldwide in September 2026?

  1. In September 2026, Crayola gained estimated Share of Search among pencils brands worldwide, from 69.1% to 73.1%.

  2. In September 2026, Prismacolor lost estimated Share of Search among pencils brands worldwide, from 30.9% to 26.9%.

  3. Estimated monthly branded searches for Arteza worldwide fell 20% over 12 measured months, from 50 to 40 in September 2026.

Where does Crayola compete?

Crayola is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Art supply brands2nd of 822.3%Show ranking
Watercolor pencils brands2nd of 627.3%Show ranking
Colored pencils brands2nd of 434.2%Show ranking
Art easel brands1st of 447.3%Show ranking
Pencils brands1st of 373.1%Shown above

How is Crayola measured?

Brandwave collects information about searches that people make online using Crayola’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • crayola

Do you work for Crayola? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Crayola your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free