Brandwave

How popular isStaedtler?

In September 2026, people searched for Staedtler by name about 107,000 times worldwide, a 23.5% decrease from the previous year. These searches made up 5.6% of all global art supply brand searches, placing Staedtler seventh out of 15 brands. When we asked both ChatGPT and Google AI Overviews about art supply brands, Staedtler appeared in two of the five answers and was the seventh most recommended of the 15.

Search and AI answers in September 2026

Staedtler is the seventh most searched of 15 competitors and the seventh most recommended in AI answers.

  1. Faber-CastellShare of searches 27.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CrayolaShare of searches 15.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 11th
  3. OhuhuShare of searches 12.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 10th
  4. Caran d’AcheShare of searches 8.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. StaedtlerShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

+10 more

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Top art supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Staedtler was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Staedtler is the seventh most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Faber-Castell1st
  2. Prismacolor2nd
  3. Winsor & Newton3rd
  4. Caran d’Ache4th
  5. Liquitex5th
  6. Daniel Smith6th
  7. Staedtler7th
  8. Copic8th
  9. Sakura9th
  10. Ohuhu10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faber-Castell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prismacolor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caran d’Ache3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Winsor & Newton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liquitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crayola2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ohuhu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staedtler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sakura2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Copic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+5 more

See every answer about art supply brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which art supply brands compete with Staedtler?

Staedtler against art supply brands worldwide, by month

Share of searches by month for Faber-Castell, Crayola, Ohuhu, Caran d’Ache, Posca, Prismacolor, Staedtler, Pentel, Winsor & Newton, Sakura, Copic. The figures are in the table below the chart.

View monthly share of searches table
MonthFaber-CastellCrayolaOhuhuCaran d’AchePoscaPrismacolorStaedtlerPentelWinsor & NewtonSakuraCopicDerwentLiquitexDaniel SmithArteza
Oct 202526.8%14.6%9.8%8%12%5.4%6.6%3.6%3.6%2.4%2.9%2%1.3%0.88%<0.01%
Nov 202524.9%13.6%13.6%9.1%13.6%5%5%3.3%3.3%2.3%2.7%1.5%1%1%<0.01%
Dec 202523.2%12.7%12.7%10.4%15.5%4.7%4.7%3.1%3.8%3.1%2.6%1.4%1.1%0.93%<0.01%
Jan 202631.3%11.5%11.5%7.7%9.4%5.2%6.3%4.2%3.4%2.9%2.8%1.5%1.3%1%<0.01%
Feb 202629.5%13.2%10.8%7.2%10.8%5.9%5.9%4%3.2%3.2%2.6%1.4%1.2%0.97%<0.01%
Mar 202624.4%16.3%11%7.3%11%4.9%6%4.9%4%3.2%2.7%1.8%1.2%1.2%<0.01%
Apr 202625.1%16.7%11.2%7.5%11.2%5%5%4.1%4.1%3.3%2.8%1.5%1.2%1%<0.01%
May 202625%16.7%11.2%7.5%11.2%5%5%4.1%4.1%3.3%2.7%1.8%1.2%1%<0.01%
Jun 202622%17.9%12.1%8.1%9.8%4.4%5.4%4.4%4.4%4.2%3%1.6%1.6%1.1%<0.01%
Jul 202624.5%16.4%13.5%7.4%9%6%4.9%4%3.3%4.6%2.7%1.5%1.2%0.99%<0.01%
Aug 202630.4%16.6%9.1%7.4%7.4%7.4%5%3.3%3.3%4.6%2.2%1.2%1%0.82%<0.01%
Sep 202627.7%15.1%12.4%8.3%8.3%5.6%5.6%3.7%3.7%3.6%2.5%1.4%1.1%0.91%<0.01%

  1. 1.Faber-Castell

    27.7%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  2. 2.Crayola

    15.1%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -1.5 points.

  3. 3.Ohuhu

    12.4%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +3.3 points.

  4. 4.Caran d’Ache

    8.3%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Posca

    8.3%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share +0.9 points.

  6. 6.Prismacolor

    5.6%

    Held 6th. 74K estimated branded searches, -32.7% vs prior month. Share -1.9 points.

  7. 7.Staedtler

    5.6%

    Held 7th. 74K estimated branded searches, 0% vs prior month. Share +0.6 points.

  8. 8.Pentel

    3.7%

    Moved from 9th to 8th. 49.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  9. 9.Winsor & Newton

    3.7%

    Moved from 10th to 9th. 49.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  10. 10.Sakura

    3.6%

    Moved from 8th to 10th. 48.4K estimated branded searches, -29.2% vs prior month. Share -1 points.

  11. 11.Copic

    2.5%

    Held 11th. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  12. 12.Derwent

    1.4%

    Held 12th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  13. 13.Liquitex

    1.1%

    Held 13th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  14. 14.Daniel Smith

    0.91%

    Held 14th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  15. 15.Arteza

    <0.01%

    Held 15th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Staedtler and its closest rivals

Every comparison with Staedtler

27 comparisons

How has branded search demand for Staedtler changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Staedtler worldwide fell from 140K to 107K.
  • Across the 12 months ending September 2026, Staedtler’s share of searches among art supply brands worldwide decreased from 6.6% to 5.6%.
  • Across the 12 months ending September 2026, Staedtler’s share of searches among art supply brands worldwide peaked at 6.6% in October 2025 and was lowest at 4.7% in December 2025.
  • Across the 12 months ending September 2026, Staedtler fell from 6th to 7th among art supply brands worldwide.

How did search popularity change for art supply brands worldwide in September 2026?

6 changes

  1. In September 2026, Ohuhu gained share of searches among art supply brands worldwide, from 9.1% to 12.4%.

  2. In September 2026, Caran d’Ache gained share of searches among art supply brands worldwide, from 7.4% to 8.3%.

  3. In September 2026, Posca gained share of searches among art supply brands worldwide, from 7.4% to 8.3%.

  4. In September 2026, Staedtler gained share of searches among art supply brands worldwide, from 5% to 5.6%.

  5. In September 2026, Faber-Castell lost share of searches among art supply brands worldwide, from 30.4% to 27.7%.

  6. In September 2026, Prismacolor lost share of searches among art supply brands worldwide, from 7.4% to 5.6%.

How are Staedtler’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Staedtler’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • staedtler
  • staedtler pencil
  • staedtler pencils

Do you work for Staedtler? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Staedtler compete?

Staedtler is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pen and stationery brands8th of 134.2%Show ranking
Art supply brands7th of 155.6%Shown above
Stationery5th of 96.2%Show ranking
Pencils brands5th of 74.3%Show ranking
Watercolor pencils brands4th of 610.1%Show ranking
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