Staedtler vs Ticonderoga:Which is more popular?
In September 2026, Ticonderoga had more branded searches than Staedtler among pencils brands worldwide. Ticonderoga had about 82,600 branded searches, while Staedtler had 33,100. Ticonderoga made up 10.7% of all pencils brand searches we track, and Staedtler accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about pencils brands, Staedtler and Ticonderoga each appeared in four of the five answers. Ticonderoga was mentioned before Staedtler in three out of five answers.
Who do people search for more?
Ticonderoga, about 2 searches for every 1 for Staedtler
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Ticonderoga, named ahead of Staedtler in 3 of 5 answers
Follow Staedtler vs Ticonderoga and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pencils brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Staedtler and Ticonderoga were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ticonderoga was listed before Staedtler in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ticonderoga1st
Faber-Castell2nd
Staedtler3rd
Pentel4th
Prismacolor5th
Crayola–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Faber-Castell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ticonderoga4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Staedtler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pentel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Prismacolor1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crayola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pencils brands
5 answers
Asked ChatGPT
“Which pencils brand should I buy?”
Asked ChatGPT
“What are the best pencils brands?”
Asked ChatGPT
“What's the best pencils brand for school writing?”
Searched Google, AI Overview
“best pencils”
Searched Google, AI Overview
“art pencils”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Staedtler or Ticonderoga more popular in search?
This chart shows how often people search Google for Staedtler and Ticonderoga by name. Each line represents a brand's share of searches for all seven pencils brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ticonderoga, Staedtler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Faber-Castell | Crayola | Ticonderoga | Prismacolor | Staedtler | Pentel |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 26% | 9.3% | 9.6% | 6.4% | 1.3% |
| Nov 2025 | 47.4% | 25.9% | 10.7% | 9.5% | 5.2% | 1.3% |
| Dec 2025 | 48.7% | 26.6% | 8.9% | 9.8% | 4.4% | 1.5% |
| Jan 2026 | 54.8% | 20.1% | 8.7% | 9% | 6% | 1.4% |
| Feb 2026 | 51.9% | 23.3% | 8.8% | 10.4% | 3.8% | 1.7% |
| Mar 2026 | 44.6% | 29.8% | 10.6% | 9% | 4% | 2% |
| Apr 2026 | 44.4% | 29.7% | 11.3% | 8.9% | 4% | 1.7% |
| May 2026 | 44.7% | 29.9% | 11.4% | 9% | 3.3% | 1.7% |
| Jun 2026 | 40% | 32.7% | 13.4% | 8.1% | 4.4% | 1.4% |
| Jul 2026 | 39% | 26% | 19.6% | 9.6% | 4.3% | 1.5% |
| Aug 2026 | 43.6% | 23.8% | 16.5% | 10.7% | 3.9% | 1.5% |
| Sep 2026 | 47.6% | 26% | 10.7% | 9.6% | 4.3% | 1.8% |
How has the Staedtler and Ticonderoga comparison changed over the last 12 months?
3 findings
- Ticonderoga was ahead of Staedtler in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Staedtler’s share of searches among pencils brands worldwide moved from 6.4% to 4.3%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Ticonderoga’s share of searches among pencils brands worldwide moved from 9.3% to 10.7%, and its estimated monthly branded searches moved from 71.7K to 82.6K.
How did search popularity change for pencils brands worldwide in September 2026?
2 changes
In September 2026, Ticonderoga lost share of searches among pencils brands worldwide, from 16.5% to 10.7%.
Estimated monthly branded searches for Staedtler worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Staedtler’s and Ticonderoga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Staedtler
2 branded search terms
- staedtler pencil
- staedtler pencils
Ticonderoga
2 branded search terms
- ticonderoga
- ticonderoga pencils
Other head-to-heads among pencils brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.