How popular isStaedtler?
In September 2026, people searched for Staedtler by name about 107,000 times worldwide, a 23.5% decrease from the previous year. These searches made up 4.3% of all global pencils brand searches, placing Staedtler fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about pencils brands, Staedtler appeared in four of the five answers and was the third most recommended of the seven.
Staedtler is the fifth most searched of 7 competitors and the third most recommended in AI answers.
Faber-CastellShare of searches 47.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
CrayolaShare of searches 26%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TiconderogaShare of searches 10.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
PrismacolorShare of searches 9.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
StaedtlerShare of searches 4.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top pencils brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Staedtler was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Staedtler is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ticonderoga1st
- Faber-Castell2nd
- Staedtler3rd
Pentel4th- Prismacolor5th
- Crayola–
Arteza–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Faber-Castell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ticonderoga4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Staedtler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pentel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Prismacolor1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crayola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arteza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pencils brands
5 answers
Asked ChatGPT
“Which pencils brand should I buy?”
Asked ChatGPT
“What are the best pencils brands?”
Asked ChatGPT
“What's the best pencils brand for school writing?”
Searched Google, AI Overview
“best pencils”
Searched Google, AI Overview
“art pencils”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which pencils brands compete with Staedtler?
Share of searches by month for Faber-Castell, Crayola, Ticonderoga, Prismacolor, Staedtler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Faber-Castell | Crayola | Ticonderoga | Prismacolor | Staedtler | Pentel | Arteza |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 26% | 9.3% | 9.6% | 6.4% | 1.3% | — |
| Nov 2025 | 47.4% | 25.9% | 10.7% | 9.5% | 5.2% | 1.3% | — |
| Dec 2025 | 48.7% | 26.6% | 8.9% | 9.8% | 4.4% | 1.5% | — |
| Jan 2026 | 54.8% | 20.1% | 8.7% | 9% | 6% | 1.4% | — |
| Feb 2026 | 51.9% | 23.3% | 8.8% | 10.4% | 3.8% | 1.7% | — |
| Mar 2026 | 44.6% | 29.8% | 10.6% | 9% | 4% | 2% | — |
| Apr 2026 | 44.4% | 29.7% | 11.3% | 8.9% | 4% | 1.7% | — |
| May 2026 | 44.7% | 29.9% | 11.4% | 9% | 3.3% | 1.7% | — |
| Jun 2026 | 40% | 32.7% | 13.4% | 8.1% | 4.4% | 1.4% | — |
| Jul 2026 | 39% | 26% | 19.6% | 9.6% | 4.3% | 1.5% | — |
| Aug 2026 | 43.6% | 23.8% | 16.5% | 10.7% | 3.9% | 1.5% | — |
| Sep 2026 | 47.6% | 26% | 10.7% | 9.6% | 4.3% | 1.8% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.6% | 368K | -18.2% | +4 points | |
| 2, held 2nd | 26% | 201K | -18.3% | +2.2 points | |
| 3, held 3rd | 10.7% | 82.6K | -51.6% | -5.8 points | |
| 4, held 4th | 9.6% | 74K | -32.7% | -1.1 points | |
| 5, held 5th | 4.3% | 33.1K | -18.3% | +0.4 points | |
| 6, held 6th | 1.8% | 14.3K | -6.5% | +0.4 points | |
| —, not measured this month | — | — | — | — |
47.6%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share +4 points.
2.
Crayola26%
Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share +2.2 points.
10.7%
Held 3rd. 82.6K estimated branded searches, -51.6% vs prior month. Share -5.8 points.
9.6%
Held 4th. 74K estimated branded searches, -32.7% vs prior month. Share -1.1 points.
4.3%
Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share +0.4 points.
6.
Pentel1.8%
Held 6th. 14.3K estimated branded searches, -6.5% vs prior month. Share +0.4 points.
—.
Arteza—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between Staedtler and its closest rivals
Every comparison with Staedtler
27 comparisons
- BIC vs Staedtler
- Caran d’Ache vs Staedtler
- Crayola vs Staedtler
- Faber-Castell vs Staedtler
- Leuchtturm1917 vs Staedtler
- Moleskine vs Staedtler
- Muji vs Staedtler
- Ohuhu vs Staedtler
- Parker vs Staedtler
- Pilot vs Staedtler
- Posca vs Staedtler
- Prismacolor vs Staedtler
- Sharpie vs Staedtler
- Staedtler vs Zebra
- Lamy vs Staedtler
- Pentel vs Staedtler
- Staedtler vs Winsor & Newton
- Sakura vs Staedtler
- Paper Mate vs Staedtler
- Midori vs Staedtler
- Staedtler vs Ticonderoga
- Copic vs Staedtler
- Rhodia vs Staedtler
- Derwent vs Staedtler
- Liquitex vs Staedtler
- Staedtler vs uni-ball
- Daniel Smith vs Staedtler
How has branded search demand for Staedtler changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Staedtler worldwide fell from 140K to 107K.
- Across the 12 months ending September 2026, Staedtler’s share of searches among pencils brands worldwide decreased from 6.4% to 4.3%.
- Across the 12 months ending September 2026, Staedtler’s share of searches among pencils brands worldwide peaked at 6.4% in October 2025 and was lowest at 3.3% in May 2026.
How did search popularity change for pencils brands worldwide in September 2026?
6 changes
In September 2026, Faber-Castell gained share of searches among pencils brands worldwide, from 43.6% to 47.6%.
In September 2026, Crayola gained share of searches among pencils brands worldwide, from 23.8% to 26%.
In September 2026, Ticonderoga lost share of searches among pencils brands worldwide, from 16.5% to 10.7%.
In September 2026, Prismacolor lost share of searches among pencils brands worldwide, from 10.7% to 9.6%.
Estimated monthly branded searches for Pentel worldwide rose 40.2% over 12 measured months, from 10.2K to 14.3K in September 2026.
Estimated monthly branded searches for Staedtler worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
How are Staedtler’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Staedtler’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- staedtler
- staedtler pencil
- staedtler pencils
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Where does Staedtler compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Pen and stationery brands | 8th of 13 | 4.1% | Show ranking |
| Art supply brands | 7th of 15 | 5.6% | Show ranking |
| Stationery | 5th of 9 | 6.2% | Show ranking |
| Pencils brands | 5th of 7 | 4.3% | Shown above |
| Watercolor pencils brands | 4th of 6 | 10.1% | Show ranking |
Is Staedtler your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.