Brandwave

How popular isArteza in search?

In September 2026, there were an estimated 40 branded searches for Arteza worldwide which is down 20% over the last 12 months. Arteza holds 0.01% estimated Share of Search among pencils brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Crayola73.1%
  2. Prismacolor26.9%
  3. Arteza0.01%
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Which pencils brands compete with Arteza?

Arteza against pencils brands worldwide, by month

Share of Search by month for Crayola, Prismacolor, Arteza. The figures are in the table below the chart.

View monthly share of search table
MonthCrayolaPrismacolorArteza
Oct 202573.1%26.9%0.02%
Nov 202573.1%26.9%0.02%
Dec 202573.1%26.9%0.02%
Jan 202669%31%0.01%
Feb 202669%31%0.01%
Mar 202676.9%23.1%0.02%
Apr 202676.9%23.1%0.01%
May 202676.9%23.1%<0.01%
Jun 202680.2%19.8%<0.01%
Jul 202673.1%26.9%0.01%
Aug 202669.1%30.9%0.01%
Sep 202673.1%26.9%0.01%

  1. 1.Crayola

    73.1%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share +4 points.

  2. 2.Prismacolor

    26.9%

    Held 2nd. 74K estimated branded searches, -32.7% vs prior month. Share -4 points.

  3. 3.Arteza

    0.01%

    Held 3rd. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Arteza and its closest rivals

How has branded search demand for Arteza changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Arteza worldwide fell from 50 to 40.
  • Across the 12 months ending September 2026, Arteza’s estimated Share of Search among pencils brands worldwide held steady, from 0.02% to 0.01%.

How did search popularity change for pencils brands worldwide in September 2026?

  1. In September 2026, Crayola gained estimated Share of Search among pencils brands worldwide, from 69.1% to 73.1%.

  2. In September 2026, Prismacolor lost estimated Share of Search among pencils brands worldwide, from 30.9% to 26.9%.

  3. Estimated monthly branded searches for Arteza worldwide fell 20% over 12 measured months, from 50 to 40 in September 2026.

Where does Arteza compete?

Arteza is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Watercolor pencils brands6th of 6<0.01%Show ranking
Colored pencils brands4th of 4<0.01%Show ranking
Art supplies6th of 6<0.01%Show ranking
Watercolor brands3rd of 3<0.01%Show ranking
Pencils brands3rd of 30.01%Shown above

How is Arteza measured?

Brandwave collects information about searches that people make online using Arteza’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • arteza art

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How the Brand Demand Index is measured

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