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Art supplies:Which brands are most popular in search?

In August 2026, Faber-Castell was the most searched among art supplies worldwide, with an estimated 450K branded searches and 73.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Faber-Castell73.6%
  2. Prismacolor18%
  3. Copic5.4%
  4. Derwent3%
  5. Winsor & Newton0.01%
  6. Arteza<0.01%

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Share of SearchLeaderboard

Compare the art supplies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among art supplies worldwide, by month

Share of Search by month for Faber-Castell, Prismacolor, Copic, Derwent. The figures are in the table below the chart.

View monthly share of search table
MonthFaber-CastellPrismacolorCopicDerwentWinsor & NewtonArteza
Oct 202572.2%14.5%7.9%5.3%<0.01%<0.01%
Nov 202572.9%14.7%8%4.4%0.01%<0.01%
Dec 202572.9%14.7%8%4.4%<0.01%<0.01%
Jan 202676.7%12.6%6.9%3.8%<0.01%<0.01%
Feb 202674.6%15%6.7%3.7%0.01%<0.01%
Mar 202672.2%14.5%7.9%5.3%0.02%<0.01%
Apr 202672.9%14.7%8%4.4%<0.01%<0.01%
May 202672.2%14.5%7.9%5.3%0.01%<0.01%
Jun 202670.9%14.3%9.5%5.2%0.02%<0.01%
Jul 202670.6%17.4%7.8%4.2%0.02%<0.01%
Aug 202673.6%18%5.4%3%0.01%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Faber-Castell

    73.6%

    Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +3 points.

  2. 2.Prismacolor

    18%

    Held 2nd. 110K estimated branded searches, +48.6% vs prior month. Share +0.6 points.

  3. 3.Copic

    5.4%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -2.4 points.

  4. 4.Derwent

    3%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -1.3 points.

  5. 5.Winsor & Newton

    0.01%

    Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.

  6. 6.Arteza

    <0.01%

    Held 6th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among art supplies worldwide?

In August 2026, Faber-Castell was the most searched among art supplies worldwide, with an estimated 450K branded searches and 73.6% estimated Share of Search within this set. Prismacolor is in 2nd place, 55.6 percentage points behind at 18% Share of Search.

Global art supplies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Faber-Castell72.2% → 73.6%76.7%Jan 202670.6%Jul 20261st
Prismacolor14.5% → 18%18%Aug 202612.6%Jan 20262nd
Copic7.9% → 5.4%9.5%Jun 20265.4%Aug 20263rd
Derwent5.3% → 3%5.3%May 20263%Aug 20264th
Winsor & Newton<0.01% → 0.01%0.02%Jun 2026<0.01%Jan 20266th → 5th
Arteza<0.01%<0.01%Dec 2025<0.01%May 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Faber-Castell’s estimated Share of Search among art supplies worldwide increased from 72.2% to 73.6%.
  • Across the 11 months ending August 2026, Prismacolor’s estimated Share of Search among art supplies worldwide increased from 14.5% to 18%.
  • Across the 11 months ending August 2026, Copic’s estimated Share of Search among art supplies worldwide decreased from 7.9% to 5.4%.
  • Across the 11 months ending August 2026, Derwent’s estimated Share of Search among art supplies worldwide decreased from 5.3% to 3%.
  • Across the 11 months ending August 2026, Faber-Castell’s estimated Share of Search among art supplies worldwide peaked at 76.7% in January 2026 and was lowest at 70.6% in July 2026.
  • Across the 11 months ending August 2026, Prismacolor’s estimated Share of Search among art supplies worldwide peaked at 18% in August 2026 and was lowest at 12.6% in January 2026.
  • Across the 11 months ending August 2026, Copic’s estimated Share of Search among art supplies worldwide peaked at 9.5% in June 2026 and was lowest at 5.4% in August 2026.
  • Across the 11 months ending August 2026, Derwent’s estimated Share of Search among art supplies worldwide peaked at 5.3% in May 2026 and was lowest at 3% in August 2026.
  • Across the 11 months ending August 2026, Winsor & Newton rose from 6th to 5th among art supplies worldwide.
  • Across the 11 months ending August 2026, Arteza fell from 5th to 6th among art supplies worldwide.

How did search popularity change for art supplies worldwide in August 2026?

  1. In August 2026, Faber-Castell gained estimated Share of Search among art supplies worldwide, from 70.6% to 73.6%.

  2. In August 2026, Prismacolor gained estimated Share of Search among art supplies worldwide, from 17.4% to 18%.

  3. In August 2026, Copic lost estimated Share of Search among art supplies worldwide, from 7.8% to 5.4%.

  4. In August 2026, Derwent lost estimated Share of Search among art supplies worldwide, from 4.2% to 3%.

  5. Estimated monthly branded searches for Winsor & Newton worldwide rose 80% over 11 measured months, from 50 to 90 in August 2026.

  6. Estimated monthly branded searches for Arteza worldwide fell 20% over 11 measured months, from 50 to 40 in August 2026.

How the Brand Demand Index is measured

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