Faber-Castell vs Prismacolor:Which is more popular by branded search?
In August 2026, Faber-Castell had more branded searches than Prismacolor among art supplies worldwide. Faber-Castell was estimated to have 450K branded searches compared to Prismacolor’s 110K, and held a 73.6% Share of Search versus Prismacolor’s 18%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Faber-Castell or Prismacolor?
Compare the art supplies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Faber-Castell, Prismacolor. The figures are in the table below the chart.
View monthly share of search table
| Month | Faber-Castell | Prismacolor | Copic | Derwent | Winsor & Newton | Arteza |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.2% | 14.5% | 7.9% | 5.3% | <0.01% | <0.01% |
| Nov 2025 | 72.9% | 14.7% | 8% | 4.4% | 0.01% | <0.01% |
| Dec 2025 | 72.9% | 14.7% | 8% | 4.4% | <0.01% | <0.01% |
| Jan 2026 | 76.7% | 12.6% | 6.9% | 3.8% | <0.01% | <0.01% |
| Feb 2026 | 74.6% | 15% | 6.7% | 3.7% | 0.01% | <0.01% |
| Mar 2026 | 72.2% | 14.5% | 7.9% | 5.3% | 0.02% | <0.01% |
| Apr 2026 | 72.9% | 14.7% | 8% | 4.4% | <0.01% | <0.01% |
| May 2026 | 72.2% | 14.5% | 7.9% | 5.3% | 0.01% | <0.01% |
| Jun 2026 | 70.9% | 14.3% | 9.5% | 5.2% | 0.02% | <0.01% |
| Jul 2026 | 70.6% | 17.4% | 7.8% | 4.2% | 0.02% | <0.01% |
| Aug 2026 | 73.6% | 18% | 5.4% | 3% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Faber-Castell and Prismacolor comparison changed over the last 12 months?
3 findings
- Faber-Castell was ahead of Prismacolor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Faber-Castell’s estimated Share of Search among art supplies worldwide moved from 72.2% to 73.6%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 11 months ending August 2026, Prismacolor’s estimated Share of Search among art supplies worldwide moved from 14.5% to 18%, and its estimated monthly branded searches moved from 74K to 110K.
How did search popularity change for art supplies worldwide in August 2026?
2 changes
In August 2026, Faber-Castell gained estimated Share of Search among art supplies worldwide, from 70.6% to 73.6%.
In August 2026, Prismacolor gained estimated Share of Search among art supplies worldwide, from 17.4% to 18%.
How each brand is measured
Brandwave collects information about searches that people make online using Faber-Castell’s and Prismacolor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Faber-Castell
1 branded search term
- faber castell
Prismacolor
1 branded search term
- prismacolor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.