How popular isFaber-Castell in search?
In August 2026, there were an estimated 450K branded searches for Faber-Castell worldwide which is up 22.3% over the last 11 months. Faber-Castell holds 73.6% estimated Share of Search among art supplies worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Faber-Castell73.6%
Prismacolor18%
Copic5.4%
Derwent3%
Winsor & Newton0.01%- Arteza<0.01%
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Which art supplies compete with Faber-Castell?
Share of Search by month for Faber-Castell, Prismacolor, Copic, Derwent. The figures are in the table below the chart.
View monthly share of search table
| Month | Faber-Castell | Prismacolor | Copic | Derwent | Winsor & Newton | Arteza |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.2% | 14.5% | 7.9% | 5.3% | <0.01% | <0.01% |
| Nov 2025 | 72.9% | 14.7% | 8% | 4.4% | 0.01% | <0.01% |
| Dec 2025 | 72.9% | 14.7% | 8% | 4.4% | <0.01% | <0.01% |
| Jan 2026 | 76.7% | 12.6% | 6.9% | 3.8% | <0.01% | <0.01% |
| Feb 2026 | 74.6% | 15% | 6.7% | 3.7% | 0.01% | <0.01% |
| Mar 2026 | 72.2% | 14.5% | 7.9% | 5.3% | 0.02% | <0.01% |
| Apr 2026 | 72.9% | 14.7% | 8% | 4.4% | <0.01% | <0.01% |
| May 2026 | 72.2% | 14.5% | 7.9% | 5.3% | 0.01% | <0.01% |
| Jun 2026 | 70.9% | 14.3% | 9.5% | 5.2% | 0.02% | <0.01% |
| Jul 2026 | 70.6% | 17.4% | 7.8% | 4.2% | 0.02% | <0.01% |
| Aug 2026 | 73.6% | 18% | 5.4% | 3% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.6% | 450K | +49.5% | +3 points | |
| 2, held 2nd | 18% | 110K | +48.6% | +0.6 points | |
| 3, held 3rd | 5.4% | 33.1K | 0% | -2.4 points | |
| 4, held 4th | 3% | 18.1K | 0% | -1.3 points | |
| 5, held 5th | 0.01% | 90 | +28.6% | 0 points | |
| 6, held 6th | <0.01% | 40 | +33.3% | 0 points |
73.6%
Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +3 points.
18%
Held 2nd. 110K estimated branded searches, +48.6% vs prior month. Share +0.6 points.
3.
Copic5.4%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -2.4 points.
4.
Derwent3%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -1.3 points.
0.01%
Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.
6.Arteza
<0.01%
Held 6th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.
Compare search popularity between Faber-Castell and its closest rivals
- Faber-Castell vs Copic: compare search popularity
- Faber-Castell vs Derwent: compare search popularity
- Faber-Castell vs Winsor & Newton: compare search popularity
- Compare Faber-Castell with any brand
How has branded search demand for Faber-Castell changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Faber-Castell worldwide rose from 368K to 450K.
- Across the 11 months ending August 2026, Faber-Castell’s estimated Share of Search among art supplies worldwide increased from 72.2% to 73.6%.
- Across the 11 months ending August 2026, Faber-Castell’s estimated Share of Search among art supplies worldwide peaked at 76.7% in January 2026 and was lowest at 70.6% in July 2026.
How did search popularity change for art supplies worldwide in August 2026?
6 changes
In August 2026, Faber-Castell gained estimated Share of Search among art supplies worldwide, from 70.6% to 73.6%.
In August 2026, Prismacolor gained estimated Share of Search among art supplies worldwide, from 17.4% to 18%.
In August 2026, Copic lost estimated Share of Search among art supplies worldwide, from 7.8% to 5.4%.
In August 2026, Derwent lost estimated Share of Search among art supplies worldwide, from 4.2% to 3%.
Estimated monthly branded searches for Winsor & Newton worldwide rose 80% over 11 measured months, from 50 to 90 in August 2026.
Estimated monthly branded searches for Arteza worldwide fell 20% over 11 measured months, from 50 to 40 in August 2026.
How is Faber-Castell measured?
Brandwave collects information about searches that people make online using Faber-Castell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- faber castell
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