Brandwave

Faber-Castell vs Sharpie:Which is more popular?

In October 2026, Faber-Castell had more branded searches than Sharpie among brush pen brands worldwide. Faber-Castell had about 1,600 branded searches, while Sharpie had 210. Faber-Castell made up 4.2% of all brush pen brand searches we track, and Sharpie accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about brush pen brands, Faber-Castell appeared in two of the five answers and Sharpie in none.

Among brush pen brands worldwide in October 2026

Who do people search for more?

Faber-Castell, about 8 searches for every 1 for Sharpie

Faber-Castell 1.6K searchesSharpie 210 searches

Who does AI mention more?

Faber-Castell, mentioned in 2 of 5 answers, Sharpie in 0

Faber-Castell in 2 of 5Sharpie in 0 of 5

Who does AI recommend more?

Faber-Castell, the only one of the two named

Faber-Castell first in 2Sharpie never named

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Top brush pen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Faber-Castell was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Sharpie did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tombow1st
  2. Pentel2nd
  3. Faber-Castell3rd
  4. Kuretake4th
  5. Sakura5th
  6. Ecoline–
  7. Arteza–
  8. Sharpie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tombow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pentel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kuretake2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Faber-Castell2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sakura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecoline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arteza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sharpie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush pen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Faber-Castell or Sharpie more popular in search?

This chart shows how often people search Google for Faber-Castell and Sharpie by name. Each line represents a brand's share of searches for all eight brush pen brands we track, month by month, from English-language searches worldwide.

Faber-Castell and Sharpie among brush pen brands worldwide, by month

Share of searches by month for Faber-Castell, Sharpie. The figures are in the table below the chart.

View monthly share of searches table
MonthTombowPentelKuretakeEcolineFaber-CastellArtezaSakuraSharpie
Nov 202540.1%24.2%19.8%8.8%4.6%0.95%0.95%0.51%
Dec 202548.6%19.6%16%8.7%4.7%0.95%0.95%0.51%
Jan 202638.4%33.9%15.2%6.8%3.6%0.73%0.9%0.49%
Feb 202643.7%25.2%16.8%7.4%4.1%0.99%1.2%0.66%
Mar 202644.6%25%16.6%7.3%4%0.81%0.98%0.66%
Apr 202641.7%24.1%19.7%7.2%4.8%0.95%0.95%0.63%
May 202645.9%22.7%18.5%6.7%3.6%0.9%1.1%0.59%
Jun 202649.9%20.1%16.4%7.3%4%0.79%0.97%0.52%
Jul 202652.5%21.3%14.2%6.3%3.4%0.84%1%0.45%
Aug 202648.9%23.6%15.7%5.7%3.8%0.76%0.93%0.5%
Sep 202639.4%27.9%18.6%6.8%4.5%1.1%1.4%0.48%
Oct 202643.3%25.7%17.1%7.5%4.2%0.83%0.83%0.54%

Faber-Castell and Sharpie sell other things too, so only their searches that name this product count here, like “pitt artist pen”.

How has branded search for Faber-Castell and Sharpie changed worldwide over the last 12 months?

3 findings
  • Faber-Castell was ahead of Sharpie in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Faber-Castell’s share of searches among brush pen brands worldwide moved from 4.6% to 4.2%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
  • Across the 12 months ending October 2026, Sharpie’s share of searches among brush pen brands worldwide moved from 0.51% to 0.54%, and its estimated monthly branded searches held steady at 210.

How did search popularity change for brush pen brands worldwide in October 2026?

1 change

  1. Estimated monthly branded searches for Faber-Castell worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in October 2026.

How are Faber-Castell’s and Sharpie’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Faber-Castell’s and Sharpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Faber-Castell

1 branded search term

  • pitt artist pen

Sharpie

1 branded search term

  • sharpie brush pen

How the Brand Demand Index is measured

Other head-to-heads among brush pen brands

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