Brush pen brands:Which are most popular?

Name: Brush pen brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Tombow was the most searched brush pen brand worldwide, accounting for 43.3% of all searches among the eight brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Tombow showed up in every answer. Tombow was recommended most often, coming first in every response.

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Top brush pen brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Tombow appeared every time. Tombow was recommended most often, coming first in every answer. Pentel was second, and Faber-Castell was third. Ecoline, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Tombow	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Pentel	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Kuretake	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Faber-Castell	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Sakura	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Ecoline	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Arteza	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Sharpie	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Tombow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pentel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kuretake2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Faber-Castell2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sakura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecoline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arteza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sharpie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush pen brands

5 answers

Asked ChatGPT
“What are the best brush pens for lettering?”
1. 1Tombow
2. 2Pentel
3. 3Sakura
4. 4Kuretake
Asked ChatGPT
“Which brush pens should I buy for calligraphy?”
1. 1Tombow
2. 2Pentel
Asked ChatGPT
“What's the best brush pen for beginners?”
1. 1Tombow
2. 2Pentel
Searched Google, AI Overview
“brush pens”
1. 1Tombow
2. 2Faber-Castell
3. 3Kuretake
Searched Google, AI Overview
“calligraphy pens”
1. 1Tombow
2. 2Pentel
3. 3Faber-Castell

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which brush pen brands do people search for most?

This chart shows how often people search Google for each brush pen brand by name. Each line represents a brand's share of searches for all eight brush pen brands we track, month by month, from English-language searches worldwide.

Share of searches among brush pen brands worldwide, by month

Month	Tombow	Pentel	Kuretake	Ecoline	Faber-Castell	Arteza	Sakura	Sharpie
Nov 2025	40.1%	24.2%	19.8%	8.8%	4.6%	0.95%	0.95%	0.51%
Dec 2025	48.6%	19.6%	16%	8.7%	4.7%	0.95%	0.95%	0.51%
Jan 2026	38.4%	33.9%	15.2%	6.8%	3.6%	0.73%	0.9%	0.49%
Feb 2026	43.7%	25.2%	16.8%	7.4%	4.1%	0.99%	1.2%	0.66%
Mar 2026	44.6%	25%	16.6%	7.3%	4%	0.81%	0.98%	0.66%
Apr 2026	41.7%	24.1%	19.7%	7.2%	4.8%	0.95%	0.95%	0.63%
May 2026	45.9%	22.7%	18.5%	6.7%	3.6%	0.9%	1.1%	0.59%
Jun 2026	49.9%	20.1%	16.4%	7.3%	4%	0.79%	0.97%	0.52%
Jul 2026	52.5%	21.3%	14.2%	6.3%	3.4%	0.84%	1%	0.45%
Aug 2026	48.9%	23.6%	15.7%	5.7%	3.8%	0.76%	0.93%	0.5%
Sep 2026	39.4%	27.9%	18.6%	6.8%	4.5%	1.1%	1.4%	0.48%
Oct 2026	43.3%	25.7%	17.1%	7.5%	4.2%	0.83%	0.83%	0.54%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Tombow	43.3%	16.7K	+19.3%	+3.9 points
2, held 2nd	Pentel	25.7%	9.9K	0%	-2.2 points
3, held 3rd	Kuretake	17.1%	6.6K	0%	-1.5 points
4, held 4th	Ecoline Royal Talens	7.5%	2.9K	+20.8%	+0.8 points
5, held 5th	Faber-Castell	4.2%	1.6K	0%	-0.4 points
6, moved from 7th to 6th	Arteza	0.83%	320	-17.9%	-0.3 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Sakura	0.83%	320	-33.3%	-0.5 pointsmoved from 6th to 7th
8, held 8th	Sharpie	0.54%	210	+23.5%	+0.1 points

1.Tombow
43.3%
Held 1st. 16.7K estimated branded searches, +19.3% vs prior month. Share +3.9 points.
2.Pentel
25.7%
Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -2.2 points.
3.Kuretake
17.1%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -1.5 points.
4.Ecoline
7.5%
Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.8 points.
5.Faber-Castell
4.2%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
6.Arteza
0.83%
Moved from 7th to 6th. 320 estimated branded searches, -17.9% vs prior month. Share -0.3 points.
7.Sakura
0.83%
Moved from 6th to 7th. 320 estimated branded searches, -33.3% vs prior month. Share -0.5 points.
8.Sharpie
0.54%
Held 8th. 210 estimated branded searches, +23.5% vs prior month. Share +0.1 points.

Pentel, Faber-Castell and Sharpie sell other things too, so only their searches that name this product count here, like “pentel brush pen”.

Which brand is most popular in search among brush pen brands worldwide?

8 brands

In October 2026, Tombow was the most searched among brush pen brands worldwide, with an estimated 16.7K branded searches, 43.3% of all searches for the eight tracked by the Brandwave Brand Demand Index. Pentel is in 2nd place, 17.6 percentage points behind at 25.7%.

Global brush pen brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Tombow	40.1% → 43.3%	52.5%Jul 2026	38.4%Jan 2026	1st
Pentel	24.2% → 25.7%	33.9%Jan 2026	19.6%Dec 2025	2nd
Kuretake	19.8% → 17.1%	19.8%Nov 2025	14.2%Jul 2026	3rd
Ecoline	8.8% → 7.5%	8.8%Nov 2025	5.7%Aug 2026	4th
Faber-Castell	4.6% → 4.2%	4.8%Apr 2026	3.4%Jul 2026	5th
Arteza	0.95% → 0.83%	1.1%Sep 2026	0.73%Jan 2026	6th
Sakura	0.95% → 0.83%	1.4%Sep 2026	0.83%Oct 2026	7th
Sharpie	0.51% → 0.54%	0.66%Feb 2026	0.45%Jul 2026	8th

Each finding as a sentence

Across the 12 months ending October 2026, Tombow’s share of searches among brush pen brands worldwide increased from 40.1% to 43.3%.
Across the 12 months ending October 2026, Pentel’s share of searches among brush pen brands worldwide increased from 24.2% to 25.7%.
Across the 12 months ending October 2026, Kuretake’s share of searches among brush pen brands worldwide decreased from 19.8% to 17.1%.
Across the 12 months ending October 2026, Ecoline’s share of searches among brush pen brands worldwide decreased from 8.8% to 7.5%.
Across the 12 months ending October 2026, Tombow’s share of searches among brush pen brands worldwide peaked at 52.5% in July 2026 and was lowest at 38.4% in January 2026.
Across the 12 months ending October 2026, Pentel’s share of searches among brush pen brands worldwide peaked at 33.9% in January 2026 and was lowest at 19.6% in December 2025.
Across the 12 months ending October 2026, Kuretake’s share of searches among brush pen brands worldwide peaked at 19.8% in November 2025 and was lowest at 14.2% in July 2026.
Across the 12 months ending October 2026, Ecoline’s share of searches among brush pen brands worldwide peaked at 8.8% in November 2025 and was lowest at 5.7% in August 2026.
Across the 12 months ending October 2026, Faber-Castell’s share of searches among brush pen brands worldwide peaked at 4.8% in April 2026 and was lowest at 3.4% in July 2026.
Across the 12 months ending October 2026, Faber-Castell, Arteza, Sakura and Sharpie held steady: their share of searches among brush pen brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for brush pen brands worldwide in October 2026?

7 changes

In October 2026, Tombow gained share of searches among brush pen brands worldwide, from 39.4% to 43.3%.
In October 2026, Ecoline gained share of searches among brush pen brands worldwide, from 6.8% to 7.5%.
In October 2026, Pentel lost share of searches among brush pen brands worldwide, from 27.9% to 25.7%.
In October 2026, Kuretake lost share of searches among brush pen brands worldwide, from 18.6% to 17.1%.
In October 2026, Sakura lost share of searches among brush pen brands worldwide, from 1.4% to 0.83%.
In October 2026, Arteza rose from 7th to 6th among brush pen brands worldwide.
Estimated monthly branded searches for Faber-Castell worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in October 2026.

How are branded searches counted for brush pen brands?

9 search terms

Each brand's share of searches among brush pen brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.