How popular isSharpie?
In October 2026, people searched for Sharpie by name about 168,000 times worldwide, about the same as the previous year. These searches made up 0.54% of all global brush pen brand searches, placing Sharpie eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about brush pen brands, Sharpie did not appear in any of the answers.
Sharpie is the eighth most searched of 8 competitors and not named in the AI answers we collected.
TombowShare of searches 43.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
PentelShare of searches 25.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
KuretakeShare of searches 17.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
EcolineShare of searches 7.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SharpieShare of searches 0.54%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top brush pen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sharpie did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tombow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pentel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kuretake2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Faber-Castell2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sakura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ecoline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arteza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sharpie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brush pen brands
5 answers
Asked ChatGPT
“What are the best brush pens for lettering?”
Asked ChatGPT
“Which brush pens should I buy for calligraphy?”
Asked ChatGPT
“What's the best brush pen for beginners?”
Searched Google, AI Overview
“brush pens”
Searched Google, AI Overview
“calligraphy pens”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
How often do people search for Sharpie compared with other brush pen brands worldwide?
Share of searches by month for Tombow, Pentel, Kuretake, Ecoline, Faber-Castell, Sharpie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tombow | Pentel | Kuretake | Ecoline | Faber-Castell | Arteza | Sakura | Sharpie |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 40.1% | 24.2% | 19.8% | 8.8% | 4.6% | 0.95% | 0.95% | 0.51% |
| Dec 2025 | 48.6% | 19.6% | 16% | 8.7% | 4.7% | 0.95% | 0.95% | 0.51% |
| Jan 2026 | 38.4% | 33.9% | 15.2% | 6.8% | 3.6% | 0.73% | 0.9% | 0.49% |
| Feb 2026 | 43.7% | 25.2% | 16.8% | 7.4% | 4.1% | 0.99% | 1.2% | 0.66% |
| Mar 2026 | 44.6% | 25% | 16.6% | 7.3% | 4% | 0.81% | 0.98% | 0.66% |
| Apr 2026 | 41.7% | 24.1% | 19.7% | 7.2% | 4.8% | 0.95% | 0.95% | 0.63% |
| May 2026 | 45.9% | 22.7% | 18.5% | 6.7% | 3.6% | 0.9% | 1.1% | 0.59% |
| Jun 2026 | 49.9% | 20.1% | 16.4% | 7.3% | 4% | 0.79% | 0.97% | 0.52% |
| Jul 2026 | 52.5% | 21.3% | 14.2% | 6.3% | 3.4% | 0.84% | 1% | 0.45% |
| Aug 2026 | 48.9% | 23.6% | 15.7% | 5.7% | 3.8% | 0.76% | 0.93% | 0.5% |
| Sep 2026 | 39.4% | 27.9% | 18.6% | 6.8% | 4.5% | 1.1% | 1.4% | 0.48% |
| Oct 2026 | 43.3% | 25.7% | 17.1% | 7.5% | 4.2% | 0.83% | 0.83% | 0.54% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.3% | 16.7K | +19.3% | +3.9 points | |
| 2, held 2nd | 25.7% | 9.9K | 0% | -2.2 points | |
| 3, held 3rd | 17.1% | 6.6K | 0% | -1.5 points | |
| 4, held 4th | 7.5% | 2.9K | +20.8% | +0.8 points | |
| 5, held 5th | 4.2% | 1.6K | 0% | -0.4 points | |
| 6, moved from 7th to 6th | 0.83% | 320 | -17.9% | -0.3 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.83% | 320 | -33.3% | -0.5 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.54% | 210 | +23.5% | +0.1 points |
1.
Tombow43.3%
Held 1st. 16.7K estimated branded searches, +19.3% vs prior month. Share +3.9 points.
2.
Pentel25.7%
Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -2.2 points.
3.
Kuretake17.1%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -1.5 points.
4.
Ecoline7.5%
Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.8 points.
4.2%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
6.
Arteza0.83%
Moved from 7th to 6th. 320 estimated branded searches, -17.9% vs prior month. Share -0.3 points.
7.
Sakura0.83%
Moved from 6th to 7th. 320 estimated branded searches, -33.3% vs prior month. Share -0.5 points.
8.
Sharpie0.54%
Held 8th. 210 estimated branded searches, +23.5% vs prior month. Share +0.1 points.
Sharpie, Pentel and Faber-Castell sell other things too, so only their searches that name this product count here, like “sharpie brush pen”.
Compare popularity between Sharpie and its closest rivals
Every comparison with Sharpie
23 comparisons
- Crayola vs Sharpie
- Moleskine vs Sharpie
- Ohuhu vs Sharpie
- Posca vs Sharpie
- Leuchtturm1917 vs Sharpie
- BIC vs Sharpie
- Sharpie vs Staedtler
- Muji vs Sharpie
- Copic vs Sharpie
- Midori vs Sharpie
- Paper Mate vs Sharpie
- Rhodia vs Sharpie
- Exacompta vs Sharpie
- Mr. Pen vs Sharpie
- Sharpie vs Stabilo
- Sharpie vs Zebra
- Arteza vs Sharpie
- Ecoline vs Sharpie
- Faber-Castell vs Sharpie
- Kuretake vs Sharpie
- Pentel vs Sharpie
- Sakura vs Sharpie
- Sharpie vs Tombow
How has branded search demand for Sharpie changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Sharpie worldwide held steady at 168K.
- Across the 12 months ending October 2026, Sharpie’s share of searches among brush pen brands worldwide held steady, from 0.51% to 0.54%.
How did search popularity change for brush pen brands worldwide in October 2026?
6 changes
In October 2026, Tombow gained share of searches among brush pen brands worldwide, from 39.4% to 43.3%.
In October 2026, Ecoline gained share of searches among brush pen brands worldwide, from 6.8% to 7.5%.
In October 2026, Pentel lost share of searches among brush pen brands worldwide, from 27.9% to 25.7%.
In October 2026, Kuretake lost share of searches among brush pen brands worldwide, from 18.6% to 17.1%.
In October 2026, Sakura lost share of searches among brush pen brands worldwide, from 1.4% to 0.83%.
In October 2026, Arteza rose from 7th to 6th among brush pen brands worldwide.
How are Sharpie’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Sharpie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sharpie
- sharpie brush pen
- sharpie highlighter
Do you work for Sharpie? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Sharpie compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Stationery | 2nd of 10 | 20.8% | Show ranking |
| Marker brands | 3rd of 5 | 23.4% | Show ranking |
| Highlighter brands | 4th of 5 | 1.4% | Show ranking |
| Brush pen brands | 8th of 8 | 0.54% | Shown above |
Is Sharpie your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.