Brandwave

Marker brands:Which are searched most?

In September 2026, Sharpie was the most searched among marker brands worldwide, with an estimated 165K branded searches and 53.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sharpie53.6%
  2. Posca35.7%
  3. Copic10.7%

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Share of SearchLeaderboard

Compare the marker and pen brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among marker brands worldwide, by month

Share of Search by month for Sharpie, Posca, Copic. The figures are in the table below the chart.

View monthly share of search table
MonthSharpiePoscaCopic
Oct 202544.5%44.5%10.9%
Nov 202540.6%49.4%10%
Dec 202536.5%54.5%9%
Jan 202648.5%39.6%11.9%
Feb 202644.5%44.5%10.9%
Mar 202654.5%36.6%9%
Apr 202649.5%40.5%9.9%
May 202649.5%40.5%9.9%
Jun 202648.5%39.6%11.9%
Jul 202648.5%39.6%11.9%
Aug 202653.6%35.7%10.7%
Sep 202653.6%35.7%10.7%

This month’s ranking, September 2026

  1. 1.Sharpie

    53.6%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Posca

    35.7%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Copic

    10.7%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among marker brands worldwide?

In September 2026, Sharpie was the most searched among marker brands worldwide, with an estimated 165K branded searches and 53.6% estimated Share of Search within this set. Posca is in 2nd place, 17.9 percentage points behind at 35.7% Share of Search.

Global marker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sharpie44.5% → 53.6%54.5%Mar 202636.5%Dec 20252nd → 1st
Posca44.5% → 35.7%54.5%Dec 202535.7%Aug 20261st → 2nd
Copic10.9% → 10.7%11.9%Jun 20269%Mar 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Sharpie’s estimated Share of Search among marker brands worldwide increased from 44.5% to 53.6%.
  • Across the 12 months ending September 2026, Posca’s estimated Share of Search among marker brands worldwide decreased from 44.5% to 35.7%.
  • Across the 12 months ending September 2026, Sharpie’s estimated Share of Search among marker brands worldwide peaked at 54.5% in March 2026 and was lowest at 36.5% in December 2025.
  • Across the 12 months ending September 2026, Posca’s estimated Share of Search among marker brands worldwide peaked at 54.5% in December 2025 and was lowest at 35.7% in August 2026.
  • Across the 12 months ending September 2026, Copic’s estimated Share of Search among marker brands worldwide peaked at 11.9% in June 2026 and was lowest at 9% in March 2026.
  • Across the 12 months ending September 2026, Sharpie rose from 2nd to 1st among marker brands worldwide.
  • Across the 12 months ending September 2026, Posca fell from 1st to 2nd among marker brands worldwide.
  • Across the 12 months ending September 2026, Copic held steady: its estimated Share of Search among marker brands worldwide moved less than 0.5 percentage points.

How did search popularity change for marker brands worldwide in September 2026?

  1. Estimated monthly branded searches for Posca worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026.

  2. Estimated monthly branded searches for Copic worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How the Brand Demand Index is measured

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