Brandwave

How popular isOhuhu in search?

In September 2026, people searched for Ohuhu by name about 165,000 times worldwide, a 22.2% increase from the previous year. These searches made up 24.5% of all global marker brand searches, placing Ohuhu second out of five brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Crayola29.8%
  2. Ohuhu24.5%
  3. Sharpie24.5%
  4. Posca16.3%
  5. Copic4.9%
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Which marker brands compete with Ohuhu?

Ohuhu against marker brands worldwide, by month

Share of searches by month for Crayola, Ohuhu, Sharpie, Posca, Copic. The figures are in the table below the chart.

View monthly share of searches table
MonthCrayolaOhuhuSharpiePoscaCopic
Oct 202528.5%19.1%23.4%23.4%5.7%
Nov 202524.9%24.9%20.4%24.9%5%
Dec 202523.6%23.6%19.3%28.8%4.7%
Jan 202624.6%24.6%24.6%20.1%6%
Feb 202627.4%22.4%22.4%22.4%5.5%
Mar 202628.5%19.1%28.5%19.1%4.7%
Apr 202630%20.2%24.7%20.2%4.9%
May 202630%20.2%24.7%20.2%4.9%
Jun 202632.7%22%22%17.9%5.4%
Jul 202631.2%25.6%21%17.1%5.1%
Aug 202635.7%19.6%23.9%16%4.8%
Sep 202629.8%24.5%24.5%16.3%4.9%
  1. 1.Crayola

    29.8%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -5.9 points.

  2. 2.Ohuhu

    24.5%

    Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +4.9 points.

  3. 3.Sharpie

    24.5%

    Moved from 2nd to 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Posca

    16.3%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Copic

    4.9%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Ohuhu and its closest rivals

Every comparison with Ohuhu

14 comparisons

How has branded search demand for Ohuhu changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ohuhu worldwide rose from 135K to 165K.
  • Across the 12 months ending September 2026, Ohuhu’s share of searches among marker brands worldwide increased from 19.1% to 24.5%.
  • Across the 12 months ending September 2026, Ohuhu’s share of searches among marker brands worldwide peaked at 25.6% in July 2026 and was lowest at 19.1% in October 2025.
  • Across the 12 months ending September 2026, Ohuhu rose from 4th to 2nd among marker brands worldwide.

How did search popularity change for marker brands worldwide in September 2026?

5 changes
  1. In September 2026, Ohuhu overtook Sharpie to rank 2nd among marker brands worldwide, with 24.5% of the searches.

  2. In September 2026, Sharpie gained share of searches among marker brands worldwide, from 23.9% to 24.5%.

  3. In September 2026, Crayola lost share of searches among marker brands worldwide, from 35.7% to 29.8%.

  4. Estimated monthly branded searches for Posca worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026.

  5. Estimated monthly branded searches for Copic worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are Ohuhu’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ohuhu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ohuhu

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How the Brand Demand Index is measured

Where does Ohuhu compete?

Ohuhu is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Art supply brands3rd of 1512.4%Show ranking
Marker brands2nd of 524.5%Shown above
Creator with pink hair and a pink jacket

Is Ohuhu your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.