Brandwave

Ohuhu vs Prismacolor:Which is more popular?

In September 2026, Ohuhu had more branded searches than Prismacolor among art supply brands worldwide. Ohuhu had about 165,000 branded searches, while Prismacolor had 74,000. Ohuhu made up 12.4% of all art supply brand searches we track, and Prismacolor accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about art supply brands, Prismacolor appeared in all five answers and Ohuhu in two. Prismacolor was mentioned before Ohuhu in every answer.

Among art supply brands worldwide in September 2026

Who do people search for more?

Ohuhu, about 2 searches for every 1 for Prismacolor

Ohuhu 165K searchesPrismacolor 74K searches

Who does AI mention more?

Prismacolor, mentioned in every answer we collected

Prismacolor in 5 of 5Ohuhu in 2 of 5

Who does AI recommend more?

Prismacolor, named ahead of Ohuhu in every answer

Prismacolor first in 4Ohuhu never first

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Top art supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Prismacolor appeared in all five answers. Ohuhu was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Prismacolor was listed before Ohuhu in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Faber-Castell1st
  2. Prismacolor2nd
  3. Winsor & Newton3rd
  4. Caran d’Ache4th
  5. Liquitex5th
  6. Daniel Smith6th
  7. Staedtler7th
  8. Copic8th
  9. Sakura9th
  10. Ohuhu10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faber-Castell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prismacolor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caran d’Ache3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Winsor & Newton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liquitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crayola2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ohuhu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staedtler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sakura2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Copic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+5 more

See every answer about art supply brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Ohuhu or Prismacolor more popular in search?

This chart shows how often people search Google for Ohuhu and Prismacolor by name. Each line represents a brand's share of searches for all 15 art supply brands we track, month by month, from English-language searches worldwide.

Ohuhu and Prismacolor among art supply brands worldwide, by month

Share of searches by month for Ohuhu, Prismacolor. The figures are in the table below the chart.

View monthly share of searches table
MonthFaber-CastellCrayolaOhuhuCaran d’AchePoscaPrismacolorStaedtlerPentelWinsor & NewtonSakuraCopicDerwentLiquitexDaniel SmithArteza
Oct 202526.8%14.6%9.8%8%12%5.4%6.6%3.6%3.6%2.4%2.9%2%1.3%0.88%<0.01%
Nov 202524.9%13.6%13.6%9.1%13.6%5%5%3.3%3.3%2.3%2.7%1.5%1%1%<0.01%
Dec 202523.2%12.7%12.7%10.4%15.5%4.7%4.7%3.1%3.8%3.1%2.6%1.4%1.1%0.93%<0.01%
Jan 202631.3%11.5%11.5%7.7%9.4%5.2%6.3%4.2%3.4%2.9%2.8%1.5%1.3%1%<0.01%
Feb 202629.5%13.2%10.8%7.2%10.8%5.9%5.9%4%3.2%3.2%2.6%1.4%1.2%0.97%<0.01%
Mar 202624.4%16.3%11%7.3%11%4.9%6%4.9%4%3.2%2.7%1.8%1.2%1.2%<0.01%
Apr 202625.1%16.7%11.2%7.5%11.2%5%5%4.1%4.1%3.3%2.8%1.5%1.2%1%<0.01%
May 202625%16.7%11.2%7.5%11.2%5%5%4.1%4.1%3.3%2.7%1.8%1.2%1%<0.01%
Jun 202622%17.9%12.1%8.1%9.8%4.4%5.4%4.4%4.4%4.2%3%1.6%1.6%1.1%<0.01%
Jul 202624.5%16.4%13.5%7.4%9%6%4.9%4%3.3%4.6%2.7%1.5%1.2%0.99%<0.01%
Aug 202630.4%16.6%9.1%7.4%7.4%7.4%5%3.3%3.3%4.6%2.2%1.2%1%0.82%<0.01%
Sep 202627.7%15.1%12.4%8.3%8.3%5.6%5.6%3.7%3.7%3.6%2.5%1.4%1.1%0.91%<0.01%

How has the Ohuhu and Prismacolor comparison changed over the last 12 months?

3 findings
  • Ohuhu was ahead of Prismacolor in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ohuhu’s share of searches among art supply brands worldwide moved from 9.8% to 12.4%, and its estimated monthly branded searches moved from 135K to 165K.
  • Across the 12 months ending September 2026, Prismacolor’s share of searches among art supply brands worldwide moved from 5.4% to 5.6%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for art supply brands worldwide in September 2026?

2 changes
  1. In September 2026, Ohuhu gained share of searches among art supply brands worldwide, from 9.1% to 12.4%.

  2. In September 2026, Prismacolor lost share of searches among art supply brands worldwide, from 7.4% to 5.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ohuhu’s and Prismacolor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ohuhu

1 branded search term

  • ohuhu

Prismacolor

1 branded search term

  • prismacolor

How the Brand Demand Index is measured

Other head-to-heads among art supply brands

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