Crayola vs Faber-Castell:Which is searched more?
In September 2026, Faber-Castell had more branded searches than Crayola among art supply brands worldwide. Faber-Castell was estimated to have 368K branded searches compared to Crayola’s 201K, and held a 40.7% Share of Search versus Crayola’s 22.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Crayola or Faber-Castell?
Compare the art supply brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Faber-Castell, Crayola. The figures are in the table below the chart.
View monthly share of search table
| Month | Faber-Castell | Crayola | Posca | Prismacolor | Pentel | Winsor & Newton | Copic | Derwent |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 20.6% | 16.9% | 7.6% | 5.1% | 5.1% | 4.2% | 2.8% |
| Nov 2025 | 36.6% | 20% | 20% | 7.4% | 4.9% | 4.9% | 4% | 2.2% |
| Dec 2025 | 34.7% | 18.9% | 23.2% | 7% | 4.7% | 5.7% | 3.8% | 2.1% |
| Jan 2026 | 45.1% | 16.6% | 13.5% | 7.4% | 6.1% | 5% | 4.1% | 2.2% |
| Feb 2026 | 41.7% | 18.7% | 15.3% | 8.4% | 5.6% | 4.6% | 3.7% | 2% |
| Mar 2026 | 34.9% | 23.3% | 15.6% | 7% | 7% | 5.7% | 3.8% | 2.6% |
| Apr 2026 | 35.5% | 23.7% | 15.9% | 7.1% | 5.8% | 5.8% | 3.9% | 2.1% |
| May 2026 | 35.3% | 23.6% | 15.8% | 7.1% | 5.8% | 5.8% | 3.9% | 2.6% |
| Jun 2026 | 32.5% | 26.6% | 14.5% | 6.5% | 6.5% | 6.5% | 4.4% | 2.4% |
| Jul 2026 | 36.4% | 24.3% | 13.3% | 8.9% | 6% | 4.9% | 4% | 2.2% |
| Aug 2026 | 42.2% | 23.1% | 10.3% | 10.3% | 4.6% | 4.6% | 3.1% | 1.7% |
| Sep 2026 | 40.7% | 22.3% | 12.2% | 8.2% | 5.5% | 5.5% | 3.7% | 2% |
How has the Crayola and Faber-Castell comparison changed over the last 12 months?
3 findings
- Faber-Castell was ahead of Crayola in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crayola’s estimated Share of Search among art supply brands worldwide moved from 20.6% to 22.3%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among art supply brands worldwide moved from 37.8% to 40.7%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for art supply brands worldwide in September 2026?
2 changes
In September 2026, Faber-Castell lost estimated Share of Search among art supply brands worldwide, from 42.2% to 40.7%.
In September 2026, Crayola lost estimated Share of Search among art supply brands worldwide, from 23.1% to 22.3%.
Other head-to-heads among art supply brands
How each brand is measured
Brandwave collects information about searches that people make online using Crayola’s and Faber-Castell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crayola
1 branded search term
- crayola
Faber-Castell
1 branded search term
- faber castell
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