Crayola vs Pentel:Which is searched more?
In September 2026, Crayola had more branded searches than Pentel among art supply brands worldwide. Crayola was estimated to have 201K branded searches compared to Pentel’s 49.5K, and held a 22.3% Share of Search versus Pentel’s 5.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Crayola or Pentel?
Compare the art supply brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Crayola, Pentel. The figures are in the table below the chart.
View monthly share of search table
| Month | Faber-Castell | Crayola | Posca | Prismacolor | Pentel | Winsor & Newton | Copic | Derwent |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 20.6% | 16.9% | 7.6% | 5.1% | 5.1% | 4.2% | 2.8% |
| Nov 2025 | 36.6% | 20% | 20% | 7.4% | 4.9% | 4.9% | 4% | 2.2% |
| Dec 2025 | 34.7% | 18.9% | 23.2% | 7% | 4.7% | 5.7% | 3.8% | 2.1% |
| Jan 2026 | 45.1% | 16.6% | 13.5% | 7.4% | 6.1% | 5% | 4.1% | 2.2% |
| Feb 2026 | 41.7% | 18.7% | 15.3% | 8.4% | 5.6% | 4.6% | 3.7% | 2% |
| Mar 2026 | 34.9% | 23.3% | 15.6% | 7% | 7% | 5.7% | 3.8% | 2.6% |
| Apr 2026 | 35.5% | 23.7% | 15.9% | 7.1% | 5.8% | 5.8% | 3.9% | 2.1% |
| May 2026 | 35.3% | 23.6% | 15.8% | 7.1% | 5.8% | 5.8% | 3.9% | 2.6% |
| Jun 2026 | 32.5% | 26.6% | 14.5% | 6.5% | 6.5% | 6.5% | 4.4% | 2.4% |
| Jul 2026 | 36.4% | 24.3% | 13.3% | 8.9% | 6% | 4.9% | 4% | 2.2% |
| Aug 2026 | 42.2% | 23.1% | 10.3% | 10.3% | 4.6% | 4.6% | 3.1% | 1.7% |
| Sep 2026 | 40.7% | 22.3% | 12.2% | 8.2% | 5.5% | 5.5% | 3.7% | 2% |
How has the Crayola and Pentel comparison changed over the last 12 months?
3 findings
- Crayola was ahead of Pentel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crayola’s estimated Share of Search among art supply brands worldwide moved from 20.6% to 22.3%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Pentel’s estimated Share of Search among art supply brands worldwide moved from 5.1% to 5.5%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for art supply brands worldwide in September 2026?
2 changes
In September 2026, Pentel gained estimated Share of Search among art supply brands worldwide, from 4.6% to 5.5%.
In September 2026, Crayola lost estimated Share of Search among art supply brands worldwide, from 23.1% to 22.3%.
Other head-to-heads among art supply brands
How each brand is measured
Brandwave collects information about searches that people make online using Crayola’s and Pentel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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