Crayola vs Posca:Which is searched more?
In September 2026, Crayola had more branded searches than Posca among art supply brands worldwide. Crayola was estimated to have 201K branded searches compared to Posca’s 110K, and held a 22.3% Share of Search versus Posca’s 12.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Crayola or Posca?
Compare the art supply brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Crayola, Posca. The figures are in the table below the chart.
View monthly share of search table
| Month | Faber-Castell | Crayola | Posca | Prismacolor | Pentel | Winsor & Newton | Copic | Derwent |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 20.6% | 16.9% | 7.6% | 5.1% | 5.1% | 4.2% | 2.8% |
| Nov 2025 | 36.6% | 20% | 20% | 7.4% | 4.9% | 4.9% | 4% | 2.2% |
| Dec 2025 | 34.7% | 18.9% | 23.2% | 7% | 4.7% | 5.7% | 3.8% | 2.1% |
| Jan 2026 | 45.1% | 16.6% | 13.5% | 7.4% | 6.1% | 5% | 4.1% | 2.2% |
| Feb 2026 | 41.7% | 18.7% | 15.3% | 8.4% | 5.6% | 4.6% | 3.7% | 2% |
| Mar 2026 | 34.9% | 23.3% | 15.6% | 7% | 7% | 5.7% | 3.8% | 2.6% |
| Apr 2026 | 35.5% | 23.7% | 15.9% | 7.1% | 5.8% | 5.8% | 3.9% | 2.1% |
| May 2026 | 35.3% | 23.6% | 15.8% | 7.1% | 5.8% | 5.8% | 3.9% | 2.6% |
| Jun 2026 | 32.5% | 26.6% | 14.5% | 6.5% | 6.5% | 6.5% | 4.4% | 2.4% |
| Jul 2026 | 36.4% | 24.3% | 13.3% | 8.9% | 6% | 4.9% | 4% | 2.2% |
| Aug 2026 | 42.2% | 23.1% | 10.3% | 10.3% | 4.6% | 4.6% | 3.1% | 1.7% |
| Sep 2026 | 40.7% | 22.3% | 12.2% | 8.2% | 5.5% | 5.5% | 3.7% | 2% |
How has the Crayola and Posca comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Posca took it in December 2025, Crayola took it in January 2026.
- Across the 12 months ending September 2026, Crayola’s estimated Share of Search among art supply brands worldwide moved from 20.6% to 22.3%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Posca’s estimated Share of Search among art supply brands worldwide moved from 16.9% to 12.2%, and its estimated monthly branded searches moved from 165K to 110K.
How did search popularity change for art supply brands worldwide in September 2026?
2 changes
In September 2026, Posca gained estimated Share of Search among art supply brands worldwide, from 10.3% to 12.2%.
In September 2026, Crayola lost estimated Share of Search among art supply brands worldwide, from 23.1% to 22.3%.
Other head-to-heads among art supply brands
How each brand is measured
Brandwave collects information about searches that people make online using Crayola’s and Posca’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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