Brandwave

Art supply brands:Which are searched most?

In September 2026, Faber-Castell was the most searched among art supply brands worldwide, with an estimated 368K branded searches and 40.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Faber-Castell40.7%
  2. Crayola22.3%
  3. Posca12.2%
  4. Prismacolor8.2%
  5. Pentel5.5%
  6. Winsor & Newton5.5%
  7. Copic3.7%
  8. Derwent2%

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Share of SearchLeaderboard

Compare the art supply brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among art supply brands worldwide, by month

Share of Search by month for Faber-Castell, Crayola, Posca, Prismacolor, Pentel, Winsor & Newton, Copic, Derwent. The figures are in the table below the chart.

View monthly share of search table
MonthFaber-CastellCrayolaPoscaPrismacolorPentelWinsor & NewtonCopicDerwent
Oct 202537.8%20.6%16.9%7.6%5.1%5.1%4.2%2.8%
Nov 202536.6%20%20%7.4%4.9%4.9%4%2.2%
Dec 202534.7%18.9%23.2%7%4.7%5.7%3.8%2.1%
Jan 202645.1%16.6%13.5%7.4%6.1%5%4.1%2.2%
Feb 202641.7%18.7%15.3%8.4%5.6%4.6%3.7%2%
Mar 202634.9%23.3%15.6%7%7%5.7%3.8%2.6%
Apr 202635.5%23.7%15.9%7.1%5.8%5.8%3.9%2.1%
May 202635.3%23.6%15.8%7.1%5.8%5.8%3.9%2.6%
Jun 202632.5%26.6%14.5%6.5%6.5%6.5%4.4%2.4%
Jul 202636.4%24.3%13.3%8.9%6%4.9%4%2.2%
Aug 202642.2%23.1%10.3%10.3%4.6%4.6%3.1%1.7%
Sep 202640.7%22.3%12.2%8.2%5.5%5.5%3.7%2%

This month’s ranking, September 2026

  1. 1.Faber-Castell

    40.7%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  2. 2.Crayola

    22.3%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -0.8 points.

  3. 3.Posca

    12.2%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.Prismacolor

    8.2%

    Held 4th. 74K estimated branded searches, -32.7% vs prior month. Share -2.1 points.

  5. 5.Pentel

    5.5%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Winsor & Newton

    5.5%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.8 points.

  7. 7.Copic

    3.7%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  8. 8.Derwent

    2%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among art supply brands worldwide?

In September 2026, Faber-Castell was the most searched among art supply brands worldwide, with an estimated 368K branded searches and 40.7% estimated Share of Search within this set. Crayola is in 2nd place, 18.5 percentage points behind at 22.3% Share of Search.

Global art supply brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Faber-Castell37.8% → 40.7%45.1%Jan 202632.5%Jun 20261st
Crayola20.6% → 22.3%26.6%Jun 202616.6%Jan 20262nd
Posca16.9% → 12.2%23.2%Dec 202510.3%Aug 20263rd
Prismacolor7.6% → 8.2%10.3%Aug 20266.5%Jun 20264th
Pentel5.1% → 5.5%7%Mar 20264.6%Aug 20265th
Winsor & Newton5.1% → 5.5%6.5%Jun 20264.6%Feb 20266th
Copic4.2% → 3.7%4.4%Jun 20263.1%Aug 20267th
Derwent2.8% → 2%2.8%Oct 20251.7%Aug 20268th

Each finding as a sentence

  • Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among art supply brands worldwide increased from 37.8% to 40.7%.
  • Across the 12 months ending September 2026, Crayola’s estimated Share of Search among art supply brands worldwide increased from 20.6% to 22.3%.
  • Across the 12 months ending September 2026, Posca’s estimated Share of Search among art supply brands worldwide decreased from 16.9% to 12.2%.
  • Across the 12 months ending September 2026, Prismacolor’s estimated Share of Search among art supply brands worldwide increased from 7.6% to 8.2%.
  • Across the 12 months ending September 2026, Derwent’s estimated Share of Search among art supply brands worldwide decreased from 2.8% to 2%.
  • Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among art supply brands worldwide peaked at 45.1% in January 2026 and was lowest at 32.5% in June 2026.
  • Across the 12 months ending September 2026, Crayola’s estimated Share of Search among art supply brands worldwide peaked at 26.6% in June 2026 and was lowest at 16.6% in January 2026.
  • Across the 12 months ending September 2026, Posca’s estimated Share of Search among art supply brands worldwide peaked at 23.2% in December 2025 and was lowest at 10.3% in August 2026.
  • Across the 12 months ending September 2026, Prismacolor’s estimated Share of Search among art supply brands worldwide peaked at 10.3% in August 2026 and was lowest at 6.5% in June 2026.
  • Across the 12 months ending September 2026, Pentel’s estimated Share of Search among art supply brands worldwide peaked at 7% in March 2026 and was lowest at 4.6% in August 2026.
  • Across the 12 months ending September 2026, Winsor & Newton’s estimated Share of Search among art supply brands worldwide peaked at 6.5% in June 2026 and was lowest at 4.6% in February 2026.
  • Across the 12 months ending September 2026, Copic’s estimated Share of Search among art supply brands worldwide peaked at 4.4% in June 2026 and was lowest at 3.1% in August 2026.
  • Across the 12 months ending September 2026, Derwent’s estimated Share of Search among art supply brands worldwide peaked at 2.8% in October 2025 and was lowest at 1.7% in August 2026.
  • Across the 12 months ending September 2026, Pentel, Winsor & Newton and Copic held steady: their estimated Share of Search among art supply brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for art supply brands worldwide in September 2026?

  1. In September 2026, Posca gained estimated Share of Search among art supply brands worldwide, from 10.3% to 12.2%.

  2. In September 2026, Pentel gained estimated Share of Search among art supply brands worldwide, from 4.6% to 5.5%.

  3. In September 2026, Winsor & Newton gained estimated Share of Search among art supply brands worldwide, from 4.6% to 5.5%.

  4. In September 2026, Copic gained estimated Share of Search among art supply brands worldwide, from 3.1% to 3.7%.

  5. In September 2026, Prismacolor lost estimated Share of Search among art supply brands worldwide, from 10.3% to 8.2%.

  6. In September 2026, Faber-Castell lost estimated Share of Search among art supply brands worldwide, from 42.2% to 40.7%.

  7. In September 2026, Crayola lost estimated Share of Search among art supply brands worldwide, from 23.1% to 22.3%.

  8. Estimated monthly branded searches for Derwent worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

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