How popular isWinsor & Newton in search?
In September 2026, there were an estimated 49.5K branded searches for Winsor & Newton worldwide which held steady over the last 12 months. Winsor & Newton holds 5.5% estimated Share of Search among art supply brands worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Faber-Castell40.7%
Crayola22.3%
Posca12.2%Prismacolor8.2%
Pentel5.5%
Winsor & Newton5.5%
Copic3.7%
Derwent2%
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Which art supply brands compete with Winsor & Newton?
Share of Search by month for Faber-Castell, Crayola, Posca, Prismacolor, Pentel, Winsor & Newton, Copic, Derwent. The figures are in the table below the chart.
View monthly share of search table
| Month | Faber-Castell | Crayola | Posca | Prismacolor | Pentel | Winsor & Newton | Copic | Derwent |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 20.6% | 16.9% | 7.6% | 5.1% | 5.1% | 4.2% | 2.8% |
| Nov 2025 | 36.6% | 20% | 20% | 7.4% | 4.9% | 4.9% | 4% | 2.2% |
| Dec 2025 | 34.7% | 18.9% | 23.2% | 7% | 4.7% | 5.7% | 3.8% | 2.1% |
| Jan 2026 | 45.1% | 16.6% | 13.5% | 7.4% | 6.1% | 5% | 4.1% | 2.2% |
| Feb 2026 | 41.7% | 18.7% | 15.3% | 8.4% | 5.6% | 4.6% | 3.7% | 2% |
| Mar 2026 | 34.9% | 23.3% | 15.6% | 7% | 7% | 5.7% | 3.8% | 2.6% |
| Apr 2026 | 35.5% | 23.7% | 15.9% | 7.1% | 5.8% | 5.8% | 3.9% | 2.1% |
| May 2026 | 35.3% | 23.6% | 15.8% | 7.1% | 5.8% | 5.8% | 3.9% | 2.6% |
| Jun 2026 | 32.5% | 26.6% | 14.5% | 6.5% | 6.5% | 6.5% | 4.4% | 2.4% |
| Jul 2026 | 36.4% | 24.3% | 13.3% | 8.9% | 6% | 4.9% | 4% | 2.2% |
| Aug 2026 | 42.2% | 23.1% | 10.3% | 10.3% | 4.6% | 4.6% | 3.1% | 1.7% |
| Sep 2026 | 40.7% | 22.3% | 12.2% | 8.2% | 5.5% | 5.5% | 3.7% | 2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.7% | 368K | -18.2% | -1.5 points | |
| 2, held 2nd | 22.3% | 201K | -18.3% | -0.8 points | |
| 3, held 3rd | 12.2% | 110K | 0% | +1.9 points | |
| 4, held 4th | 8.2% | 74K | -32.7% | -2.1 points | |
| 5, held 5th | 5.5% | 49.5K | 0% | +0.8 points | |
| 6, held 6th | 5.5% | 49.5K | 0% | +0.8 points | |
| 7, held 7th | 3.7% | 33.1K | 0% | +0.6 points | |
| 8, held 8th | 2% | 18.1K | 0% | +0.3 points |
40.7%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.5 points.
2.
22.3%
Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -0.8 points.
3.
Posca12.2%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +1.9 points.
8.2%
Held 4th. 74K estimated branded searches, -32.7% vs prior month. Share -2.1 points.
5.
Pentel5.5%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.8 points.
5.5%
Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.8 points.
7.
Copic3.7%
Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
8.
Derwent2%
Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between Winsor & Newton and its closest rivals
- Winsor & Newton vs Posca: compare search popularity
- Winsor & Newton vs Pentel: compare search popularity
- Winsor & Newton vs Copic: compare search popularity
- Winsor & Newton vs Derwent: compare search popularity
- Compare Winsor & Newton with any brand
Every comparison with Winsor & Newton
7 comparisons
How has branded search demand for Winsor & Newton changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Winsor & Newton worldwide held steady at 49.5K.
- Across the 12 months ending September 2026, Winsor & Newton’s estimated Share of Search among art supply brands worldwide peaked at 6.5% in June 2026 and was lowest at 4.6% in February 2026.
How did search popularity change for art supply brands worldwide in September 2026?
6 changes
In September 2026, Posca gained estimated Share of Search among art supply brands worldwide, from 10.3% to 12.2%.
In September 2026, Pentel gained estimated Share of Search among art supply brands worldwide, from 4.6% to 5.5%.
In September 2026, Winsor & Newton gained estimated Share of Search among art supply brands worldwide, from 4.6% to 5.5%.
In September 2026, Copic gained estimated Share of Search among art supply brands worldwide, from 3.1% to 3.7%.
In September 2026, Prismacolor lost estimated Share of Search among art supply brands worldwide, from 10.3% to 8.2%.
In September 2026, Faber-Castell lost estimated Share of Search among art supply brands worldwide, from 42.2% to 40.7%.
Where does Winsor & Newton compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Art supply brands | 6th of 8 | 5.5% | Shown above |
| Art supplies | 3rd of 6 | 9.1% | Show ranking |
| Watercolor brands | 2nd of 3 | 11.9% | Show ranking |
How is Winsor & Newton measured?
Brandwave collects information about searches that people make online using Winsor & Newton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- winsor newton
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