Oil paint brands:Which are most popular?

Name: Oil paint brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Michael Harding was the most searched oil paint brand worldwide, accounting for 35.7% of all searches among the seven brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Gamblin and Winsor & Newton showed up in every answer. Gamblin was recommended most often, coming first in two out of four responses.

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Top oil paint brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Gamblin and Winsor & Newton appeared every time. Gamblin was recommended most often, coming first in two out of four answers. Winsor & Newton was second, and Michael Harding was third. Sennelier, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Gamblin	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Winsor & Newton	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Old Holland	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Michael Harding	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Rembrandt	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
Williamsburg	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Sennelier	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Gamblin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Winsor & Newton4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Old Holland3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Michael Harding2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rembrandt2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Williamsburg2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sennelier0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about oil paint brands

4 answers

Asked ChatGPT
“What's the best oil paint brand for artists?”
Asked ChatGPT
“Which oil paints should a beginner buy?”
1. 1Gamblin
2. 2Winsor & Newton
Asked ChatGPT
“What are the best professional oil paint brands?”
Searched Google, AI Overview
“oil paint”
Searched Google, AI Overview
“oil paint brands”
Google showed no AI Overview for this search.

Not named in any answer:

Sennelier

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which oil paint brands do people search for most?

This chart shows how often people search Google for each oil paint brand by name. Each line represents a brand's share of searches for all seven oil paint brands we track, month by month, from English-language searches worldwide.

Share of searches among oil paint brands worldwide, by month

Month	Michael Harding	Gamblin	Winsor & Newton	Old Holland	Rembrandt	Williamsburg	Sennelier
Nov 2025	28.2%	32.5%	19.5%	10.6%	4.6%	3.1%	1.4%
Dec 2025	26.8%	33.6%	22.7%	8.2%	4.3%	3%	1.4%
Jan 2026	23.6%	28.9%	31.7%	7.7%	4.1%	2.8%	1.3%
Feb 2026	20.4%	30.6%	30.9%	9.2%	4.8%	2.6%	1.5%
Mar 2026	19.7%	40.7%	24.4%	7.2%	4.8%	2%	1.2%
Apr 2026	25.1%	30.8%	29.8%	5.9%	4.7%	2.5%	1.2%
May 2026	23.8%	28%	34.5%	5.6%	4.4%	2.3%	1.4%
Jun 2026	22.6%	38%	27.9%	4.4%	3.7%	2.3%	1.1%
Jul 2026	27.3%	37.3%	20.5%	5%	5%	3.1%	1.8%
Aug 2026	25.4%	39.6%	21%	4.9%	4.9%	2.6%	1.5%
Sep 2026	26.3%	36.2%	21.7%	5.3%	5.3%	3.3%	1.9%
Oct 2026	35.7%	32.6%	18.4%	4.5%	4.5%	2.8%	1.6%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	Michael Harding	35.7%	12.8K	+60%	+9.3 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	GamblinGamblin Artists Colors	32.6%	11.7K	+6.4%	-3.6 pointsmoved from 1st to 2nd
3, held 3rd	Winsor & Newton	18.4%	6.6K	0%	-3.3 points
4, held 4th	Old Holland	4.5%	1.6K	0%	-0.8 points
5, held 5th	Rembrandt Royal Talens	4.5%	1.6K	0%	-0.8 points
6, held 6th	WilliamsburgGolden Artist Colors	2.8%	1K	0%	-0.5 points
7, held 7th	Sennelier	1.6%	590	0%	-0.3 points

1.Michael Harding
35.7%
Moved from 2nd to 1st. 12.8K estimated branded searches, +60% vs prior month. Share +9.3 points.
2.Gamblin
32.6%
Moved from 1st to 2nd. 11.7K estimated branded searches, +6.4% vs prior month. Share -3.6 points.
3.Winsor & Newton
18.4%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -3.3 points.
4.Old Holland
4.5%
Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.Rembrandt
4.5%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.8 points.
6.Williamsburg
2.8%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share -0.5 points.
7.Sennelier
1.6%
Held 7th. 590 estimated branded searches, 0% vs prior month. Share -0.3 points.

Which brand is most popular in search among oil paint brands worldwide?

7 brands

In October 2026, Michael Harding was the most searched among oil paint brands worldwide, with an estimated 12.8K branded searches, 35.7% of all searches for the seven tracked by the Brandwave Brand Demand Index. Gamblin is in 2nd place, 3.1 percentage points behind at 32.6%.

Global oil paint brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Michael Harding	28.2% → 35.7%	35.7%Oct 2026	19.7%Mar 2026	2nd → 1st
Gamblin	32.5% → 32.6%	40.7%Mar 2026	28%May 2026	1st → 2nd
Winsor & Newton	19.5% → 18.4%	34.5%May 2026	18.4%Oct 2026	3rd
Old Holland	10.6% → 4.5%	10.6%Nov 2025	4.4%Jun 2026	4th
Rembrandt	4.6% → 4.5%	5.3%Sep 2026	3.7%Jun 2026	5th
Williamsburg	3.1% → 2.8%	3.3%Sep 2026	2%Mar 2026	6th
Sennelier	1.4% → 1.6%	1.9%Sep 2026	1.1%Jun 2026	7th

Each finding as a sentence

Across the 12 months ending October 2026, Michael Harding’s share of searches among oil paint brands worldwide increased from 28.2% to 35.7%.
Across the 12 months ending October 2026, Winsor & Newton’s share of searches among oil paint brands worldwide decreased from 19.5% to 18.4%.
Across the 12 months ending October 2026, Old Holland’s share of searches among oil paint brands worldwide decreased from 10.6% to 4.5%.
Across the 12 months ending October 2026, Michael Harding’s share of searches among oil paint brands worldwide peaked at 35.7% in October 2026 and was lowest at 19.7% in March 2026.
Across the 12 months ending October 2026, Gamblin’s share of searches among oil paint brands worldwide peaked at 40.7% in March 2026 and was lowest at 28% in May 2026.
Across the 12 months ending October 2026, Winsor & Newton’s share of searches among oil paint brands worldwide peaked at 34.5% in May 2026 and was lowest at 18.4% in October 2026.
Across the 12 months ending October 2026, Old Holland’s share of searches among oil paint brands worldwide peaked at 10.6% in November 2025 and was lowest at 4.4% in June 2026.
Across the 12 months ending October 2026, Rembrandt’s share of searches among oil paint brands worldwide peaked at 5.3% in September 2026 and was lowest at 3.7% in June 2026.
Across the 12 months ending October 2026, Williamsburg’s share of searches among oil paint brands worldwide peaked at 3.3% in September 2026 and was lowest at 2% in March 2026.
Across the 12 months ending October 2026, Michael Harding rose from 2nd to 1st among oil paint brands worldwide.
Across the 12 months ending October 2026, Gamblin fell from 1st to 2nd among oil paint brands worldwide.
Across the 12 months ending October 2026, Rembrandt, Williamsburg and Sennelier held steady: their share of searches among oil paint brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for oil paint brands worldwide in October 2026?

6 changes

In October 2026, Michael Harding overtook Gamblin to become the leader among oil paint brands worldwide, with 35.7% of the searches.
In October 2026, Gamblin lost share of searches among oil paint brands worldwide, from 36.2% to 32.6%.
In October 2026, Winsor & Newton lost share of searches among oil paint brands worldwide, from 21.7% to 18.4%.
In October 2026, Old Holland lost share of searches among oil paint brands worldwide, from 5.3% to 4.5%.
In October 2026, Rembrandt lost share of searches among oil paint brands worldwide, from 5.3% to 4.5%.
In October 2026, Williamsburg lost share of searches among oil paint brands worldwide, from 3.3% to 2.8%.

How are branded searches counted for oil paint brands?

9 search terms

Each brand's share of searches among oil paint brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.