Old Holland vs Winsor & Newton:Which is more popular?
In October 2026, Winsor & Newton had more branded searches than Old Holland among oil paint brands worldwide. Winsor & Newton had about 6,600 branded searches, while Old Holland had 1,600. Winsor & Newton made up 18.4% of all oil paint brand searches we track, and Old Holland accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about oil paint brands, Winsor & Newton appeared in all four answers and Old Holland in three. Winsor & Newton was mentioned before Old Holland in three out of four answers.
Who do people search for more?
Winsor & Newton, about 4 searches for every 1 for Old Holland
Who does AI mention more?
Winsor & Newton, mentioned in every answer we collected
Who does AI recommend more?
Winsor & Newton, named ahead of Old Holland in 3 of 4 answers
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Top oil paint brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Winsor & Newton appeared in all four answers. Old Holland was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Winsor & Newton was listed before Old Holland in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Gamblin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Winsor & Newton4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Old Holland3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Michael Harding2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rembrandt2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Williamsburg2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sennelier0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about oil paint brands
4 answers
Asked ChatGPT
“What's the best oil paint brand for artists?”
Asked ChatGPT
“Which oil paints should a beginner buy?”
Asked ChatGPT
“What are the best professional oil paint brands?”
Searched Google, AI Overview
“oil paint”
Searched Google, AI Overview
“oil paint brands”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Old Holland or Winsor & Newton more popular in search?
This chart shows how often people search Google for Old Holland and Winsor & Newton by name. Each line represents a brand's share of searches for all seven oil paint brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Winsor & Newton, Old Holland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Michael Harding | Gamblin | Winsor & Newton | Old Holland | Rembrandt | Williamsburg | Sennelier |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.2% | 32.5% | 19.5% | 10.6% | 4.6% | 3.1% | 1.4% |
| Dec 2025 | 26.8% | 33.6% | 22.7% | 8.2% | 4.3% | 3% | 1.4% |
| Jan 2026 | 23.6% | 28.9% | 31.7% | 7.7% | 4.1% | 2.8% | 1.3% |
| Feb 2026 | 20.4% | 30.6% | 30.9% | 9.2% | 4.8% | 2.6% | 1.5% |
| Mar 2026 | 19.7% | 40.7% | 24.4% | 7.2% | 4.8% | 2% | 1.2% |
| Apr 2026 | 25.1% | 30.8% | 29.8% | 5.9% | 4.7% | 2.5% | 1.2% |
| May 2026 | 23.8% | 28% | 34.5% | 5.6% | 4.4% | 2.3% | 1.4% |
| Jun 2026 | 22.6% | 38% | 27.9% | 4.4% | 3.7% | 2.3% | 1.1% |
| Jul 2026 | 27.3% | 37.3% | 20.5% | 5% | 5% | 3.1% | 1.8% |
| Aug 2026 | 25.4% | 39.6% | 21% | 4.9% | 4.9% | 2.6% | 1.5% |
| Sep 2026 | 26.3% | 36.2% | 21.7% | 5.3% | 5.3% | 3.3% | 1.9% |
| Oct 2026 | 35.7% | 32.6% | 18.4% | 4.5% | 4.5% | 2.8% | 1.6% |
How has branded search for Old Holland and Winsor & Newton changed worldwide over the last 12 months?
3 findings
- Winsor & Newton was ahead of Old Holland in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Old Holland’s share of searches among oil paint brands worldwide moved from 10.6% to 4.5%, and its estimated monthly branded searches moved from 4.4K to 1.6K.
- Across the 12 months ending October 2026, Winsor & Newton’s share of searches among oil paint brands worldwide moved from 19.5% to 18.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for oil paint brands worldwide in October 2026?
2 changes
In October 2026, Winsor & Newton lost share of searches among oil paint brands worldwide, from 21.7% to 18.4%.
In October 2026, Old Holland lost share of searches among oil paint brands worldwide, from 5.3% to 4.5%.
How are Old Holland’s and Winsor & Newton’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Old Holland’s and Winsor & Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Old Holland
1 branded search term
- old holland oil paint
Winsor & Newton
1 branded search term
- winsor and newton oil paint
Other head-to-heads among oil paint brands
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