Brandwave

How popular isWinsor & Newton?

In October 2026, people searched for Winsor & Newton by name about 17,600 times worldwide, an 18.5% decrease from the previous year. These searches made up 18.4% of all global oil paint brand searches, placing Winsor & Newton third out of seven brands. When we asked both ChatGPT and Google AI Overviews about oil paint brands, Winsor & Newton appeared in all answers and was the second most recommended of the seven.

Search and AI answers in October 2026

Winsor & Newton is the third most searched of 7 competitors and the second most recommended in the AI answers we collected.

  1. Michael HardingShare of searches 35.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. GamblinShare of searches 32.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. Winsor & NewtonShare of searches 18.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. Old HollandShare of searches 4.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. RembrandtShare of searches 4.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th

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Top oil paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Winsor & Newton appeared in all four answers. Winsor & Newton is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gamblin1st
  2. Winsor & Newton2nd
  3. Michael Harding3rd
  4. Old Holland4th
  5. Williamsburg5th
  6. Rembrandt6th
  7. Sennelier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gamblin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Winsor & Newton4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Old Holland3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Michael Harding2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rembrandt2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Williamsburg2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sennelier0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about oil paint brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Winsor & Newton compared with other oil paint brands worldwide?

Winsor & Newton against oil paint brands worldwide, by month

Share of searches by month for Michael Harding, Gamblin, Winsor & Newton, Old Holland, Rembrandt, Williamsburg. The figures are in the table below the chart.

View monthly share of searches table
MonthMichael HardingGamblinWinsor & NewtonOld HollandRembrandtWilliamsburgSennelier
Nov 202528.2%32.5%19.5%10.6%4.6%3.1%1.4%
Dec 202526.8%33.6%22.7%8.2%4.3%3%1.4%
Jan 202623.6%28.9%31.7%7.7%4.1%2.8%1.3%
Feb 202620.4%30.6%30.9%9.2%4.8%2.6%1.5%
Mar 202619.7%40.7%24.4%7.2%4.8%2%1.2%
Apr 202625.1%30.8%29.8%5.9%4.7%2.5%1.2%
May 202623.8%28%34.5%5.6%4.4%2.3%1.4%
Jun 202622.6%38%27.9%4.4%3.7%2.3%1.1%
Jul 202627.3%37.3%20.5%5%5%3.1%1.8%
Aug 202625.4%39.6%21%4.9%4.9%2.6%1.5%
Sep 202626.3%36.2%21.7%5.3%5.3%3.3%1.9%
Oct 202635.7%32.6%18.4%4.5%4.5%2.8%1.6%

  1. 1.Michael Harding

    35.7%

    Moved from 2nd to 1st. 12.8K estimated branded searches, +60% vs prior month. Share +9.3 points.

  2. 2.Gamblin

    32.6%

    Moved from 1st to 2nd. 11.7K estimated branded searches, +6.4% vs prior month. Share -3.6 points.

  3. 3.Winsor & Newton

    18.4%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -3.3 points.

  4. 4.Old Holland

    4.5%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Rembrandt

    4.5%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.Williamsburg

    2.8%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  7. 7.Sennelier

    1.6%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare popularity between Winsor & Newton and its closest rivals

Every comparison with Winsor & Newton

25 comparisons

How has branded search demand for Winsor & Newton changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Winsor & Newton worldwide fell from 21.6K to 17.6K.
  • Across the 12 months ending October 2026, Winsor & Newton’s share of searches among oil paint brands worldwide decreased from 19.5% to 18.4%.
  • Across the 12 months ending October 2026, Winsor & Newton’s share of searches among oil paint brands worldwide peaked at 34.5% in May 2026 and was lowest at 18.4% in October 2026.

How did search popularity change for oil paint brands worldwide in October 2026?

6 changes

  1. In October 2026, Michael Harding overtook Gamblin to become the leader among oil paint brands worldwide, with 35.7% of the searches.

  2. In October 2026, Gamblin lost share of searches among oil paint brands worldwide, from 36.2% to 32.6%.

  3. In October 2026, Winsor & Newton lost share of searches among oil paint brands worldwide, from 21.7% to 18.4%.

  4. In October 2026, Old Holland lost share of searches among oil paint brands worldwide, from 5.3% to 4.5%.

  5. In October 2026, Rembrandt lost share of searches among oil paint brands worldwide, from 5.3% to 4.5%.

  6. In October 2026, Williamsburg lost share of searches among oil paint brands worldwide, from 3.3% to 2.8%.

How are Winsor & Newton’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Winsor & Newton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • winsor and newton gouache
  • winsor and newton oil paint
  • winsor newton

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How the Brand Demand Index is measured

Where does Winsor & Newton compete?

Winsor & Newton is ranked by how often people search for it in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Art supply brands13th of 150.65%Show ranking
Oil paint brands3rd of 718.4%Shown above
Watercolor brands3rd of 519.3%Show ranking
Gouache brands3rd of 813.3%Show ranking
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