Turner vs Winsor & Newton:Which is more popular?
In October 2026, Winsor & Newton had more branded searches than Turner among gouache brands worldwide. Winsor & Newton had about 4,400 branded searches, while Turner had 590. Winsor & Newton made up 13.3% of all gouache brand searches we track, and Turner accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about gouache brands, Winsor & Newton appeared in all five answers and Turner in none.
Who do people search for more?
Winsor & Newton, about 7 searches for every 1 for Turner
Who does AI mention more?
Winsor & Newton, mentioned in every answer we collected
Who does AI recommend more?
Winsor & Newton, the only one of the two named
Follow Turner vs Winsor & Newton and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top gouache brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Winsor & Newton appeared in all five answers. Turner did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Winsor & Newton1st
Holbein2nd
M. Graham3rd
Schmincke4th
Arteza5th
Himi6th
Caran d’Ache–
Turner–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Winsor & Newton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Holbein4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Schmincke3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arteza3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Himi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- M. Graham2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Caran d’Ache0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Turner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gouache brands
5 answers
Asked ChatGPT
“What's the best gouache paint brand?”
Asked ChatGPT
“Which gouache should a beginner buy?”
Asked ChatGPT
“What gouache do illustrators use?”
Searched Google, AI Overview
“gouache paint”
Searched Google, AI Overview
“best gouache”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Turner or Winsor & Newton more popular in search?
This chart shows how often people search Google for Turner and Winsor & Newton by name. Each line represents a brand's share of searches for all eight gouache brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Winsor & Newton, Turner. The figures are in the table below the chart.
View monthly share of searches table
| Month | Himi | Holbein | Winsor & Newton | Caran d’Ache | Schmincke | Arteza | M. Graham | Turner |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 55.7% | 19.8% | 13.2% | 2.4% | 3.2% | 2.4% | 2.1% | 1.2% |
| Dec 2025 | 53.4% | 23.3% | 12.7% | 3.1% | 2.4% | 2.4% | 1.7% | 1.1% |
| Jan 2026 | 47.2% | 25.3% | 16.8% | 2.6% | 2.6% | 2.6% | 1.8% | 1.2% |
| Feb 2026 | 49.2% | 21.7% | 17.6% | 2.7% | 3.5% | 2.4% | 1.9% | 1% |
| Mar 2026 | 52.4% | 23% | 12.5% | 2.8% | 3.7% | 2.5% | 2% | 1.1% |
| Apr 2026 | 51.4% | 22.5% | 15% | 2.8% | 2.8% | 2.4% | 1.6% | 1.3% |
| May 2026 | 51.5% | 22.4% | 15% | 2.8% | 2.8% | 2% | 2% | 1.6% |
| Jun 2026 | 55.6% | 19.9% | 13.2% | 3.9% | 2.6% | 1.8% | 1.8% | 1.2% |
| Jul 2026 | 57.5% | 20.6% | 11.2% | 3.3% | 2.5% | 1.8% | 1.8% | 1.2% |
| Aug 2026 | 56% | 20% | 13.3% | 3.2% | 2.5% | 1.8% | 1.8% | 1.5% |
| Sep 2026 | 55.4% | 19.8% | 13.2% | 3.9% | 2.6% | 1.8% | 1.8% | 1.4% |
| Oct 2026 | 55.5% | 19.9% | 13.3% | 3% | 3% | 1.8% | 1.8% | 1.8% |
How has branded search for Turner and Winsor & Newton changed worldwide over the last 12 months?
3 findings
- Winsor & Newton was ahead of Turner in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Turner’s share of searches among gouache brands worldwide moved from 1.2% to 1.8%, and its estimated monthly branded searches moved from 480 to 590.
- Across the 12 months ending October 2026, Winsor & Newton’s share of searches among gouache brands worldwide moved from 13.2% to 13.3%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for gouache brands worldwide in October 2026?
2 changes
Estimated monthly branded searches for Turner worldwide rose 22.9% over 12 measured months, from 480 to 590 in October 2026.
Estimated monthly branded searches for Winsor & Newton worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in October 2026.
How are Turner’s and Winsor & Newton’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Turner’s and Winsor & Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Turner
1 branded search term
- turner gouache
Winsor & Newton
1 branded search term
- winsor and newton gouache
Other head-to-heads among gouache brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.