How popular isHolbein?
In October 2026, people searched for Holbein by name about 13,900 times worldwide, a 12.6% decrease from the previous year. These searches made up 19.9% of all global gouache brand searches, placing Holbein second out of eight brands. When we asked both ChatGPT and Google AI Overviews about gouache brands, Holbein appeared in four of the five answers and was the second most recommended of the eight.
Holbein is the second most searched of 8 competitors and the second most recommended in the AI answers we collected.
HimiShare of searches 55.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
HolbeinShare of searches 19.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Winsor & NewtonShare of searches 13.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Caran d’AcheShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SchminckeShare of searches 3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top gouache brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Holbein was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Holbein is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Winsor & Newton1st
- Holbein2nd
M. Graham3rd- Schmincke4th
Arteza5th- Himi6th
- Caran d’Ache–
Turner–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Winsor & Newton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Holbein4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Schmincke3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arteza3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Himi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- M. Graham2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Caran d’Ache0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Turner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gouache brands
5 answers
Asked ChatGPT
“What's the best gouache paint brand?”
Asked ChatGPT
“Which gouache should a beginner buy?”
Asked ChatGPT
“What gouache do illustrators use?”
Searched Google, AI Overview
“gouache paint”
Searched Google, AI Overview
“best gouache”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
How often do people search for Holbein compared with other gouache brands worldwide?
Share of searches by month for Himi, Holbein, Winsor & Newton, Caran d’Ache, Schmincke. The figures are in the table below the chart.
View monthly share of searches table
| Month | Himi | Holbein | Winsor & Newton | Caran d’Ache | Schmincke | Arteza | M. Graham | Turner |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 55.7% | 19.8% | 13.2% | 2.4% | 3.2% | 2.4% | 2.1% | 1.2% |
| Dec 2025 | 53.4% | 23.3% | 12.7% | 3.1% | 2.4% | 2.4% | 1.7% | 1.1% |
| Jan 2026 | 47.2% | 25.3% | 16.8% | 2.6% | 2.6% | 2.6% | 1.8% | 1.2% |
| Feb 2026 | 49.2% | 21.7% | 17.6% | 2.7% | 3.5% | 2.4% | 1.9% | 1% |
| Mar 2026 | 52.4% | 23% | 12.5% | 2.8% | 3.7% | 2.5% | 2% | 1.1% |
| Apr 2026 | 51.4% | 22.5% | 15% | 2.8% | 2.8% | 2.4% | 1.6% | 1.3% |
| May 2026 | 51.5% | 22.4% | 15% | 2.8% | 2.8% | 2% | 2% | 1.6% |
| Jun 2026 | 55.6% | 19.9% | 13.2% | 3.9% | 2.6% | 1.8% | 1.8% | 1.2% |
| Jul 2026 | 57.5% | 20.6% | 11.2% | 3.3% | 2.5% | 1.8% | 1.8% | 1.2% |
| Aug 2026 | 56% | 20% | 13.3% | 3.2% | 2.5% | 1.8% | 1.8% | 1.5% |
| Sep 2026 | 55.4% | 19.8% | 13.2% | 3.9% | 2.6% | 1.8% | 1.8% | 1.4% |
| Oct 2026 | 55.5% | 19.9% | 13.3% | 3% | 3% | 1.8% | 1.8% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | HimiMiya Art | 55.5% | 18.4K | 0% | +0.1 points |
| 2, held 2nd | 19.9% | 6.6K | 0% | 0 points | |
| 3, held 3rd | 13.3% | 4.4K | 0% | 0 points | |
| 4, held 4th | 3% | 1K | -23.1% | -0.9 points | |
| 5, held 5th | 3% | 1K | +13.6% | +0.4 points | |
| 6, held 6th | 1.8% | 590 | 0% | 0 points | |
| 7, held 7th | 1.8% | 590 | 0% | 0 points | |
| 8, held 8th | 1.8% | 590 | +22.9% | +0.3 points |
1.
Himi55.5%
Held 1st. 18.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Holbein19.9%
Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
13.3%
Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
3%
Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -0.9 points.
3%
Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share +0.4 points.
6.
Arteza1.8%
Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
1.8%
Held 7th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Turner1.8%
Held 8th. 590 estimated branded searches, +22.9% vs prior month. Share +0.3 points.
Caran d’Ache and M. Graham sell other things too, so only their searches that name this product count here, like “caran d ache gouache”.
Compare popularity between Holbein and its closest rivals
Every comparison with Holbein
9 comparisons
How has branded search demand for Holbein changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Holbein worldwide fell from 15.9K to 13.9K.
- Across the 12 months ending October 2026, Holbein’s share of searches among gouache brands worldwide peaked at 25.3% in January 2026 and was lowest at 19.8% in November 2025.
How did search popularity change for gouache brands worldwide in October 2026?
6 changes
In October 2026, Caran d’Ache lost share of searches among gouache brands worldwide, from 3.9% to 3%.
Estimated monthly branded searches for Turner worldwide rose 22.9% over 12 measured months, from 480 to 590 in October 2026.
Estimated monthly branded searches for Arteza worldwide fell 41% over 12 measured months, from 1K to 590 in October 2026.
Estimated monthly branded searches for M. Graham worldwide fell 33% over 12 measured months, from 880 to 590 in October 2026.
Estimated monthly branded searches for Schmincke worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in October 2026.
Estimated monthly branded searches for Himi worldwide fell 19.2% over 12 measured months, from 22.8K to 18.4K in October 2026.
How are Holbein’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Holbein’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- holbein gouache
- holbein paint
- holbein watercolor
Do you work for Holbein? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Holbein compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Watercolor brands | 1st of 5 | 40.7% | Show ranking |
| Gouache brands | 2nd of 8 | 19.9% | Shown above |
Is Holbein your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.