Brandwave

How popular isCaran d’Ache?

In October 2026, people searched for Caran d’Ache by name about 91,500 times worldwide, a 17.6% decrease from the previous year. These searches made up 3% of all global gouache brand searches, placing Caran d’Ache fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about gouache brands, Caran d’Ache did not appear in any of the answers.

Search and AI answers in October 2026

Caran d’Ache is the fourth most searched of 8 competitors and not named in the AI answers we collected.

  1. HimiShare of searches 55.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. HolbeinShare of searches 19.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Winsor & NewtonShare of searches 13.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Caran d’AcheShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SchminckeShare of searches 3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+3 more

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Top gouache brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Caran d’Ache did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Winsor & Newton1st
  2. Holbein2nd
  3. M. Graham3rd
  4. Schmincke4th
  5. Arteza5th
  6. Himi6th
  7. Caran d’Ache–
  8. Turner–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Winsor & Newton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Holbein4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schmincke3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arteza3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Himi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • M. Graham2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Caran d’Ache0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gouache brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Caran d’Ache compared with other gouache brands worldwide?

Caran d’Ache against gouache brands worldwide, by month

Share of searches by month for Himi, Holbein, Winsor & Newton, Caran d’Ache, Schmincke. The figures are in the table below the chart.

View monthly share of searches table
MonthHimiHolbeinWinsor & NewtonCaran d’AcheSchminckeArtezaM. GrahamTurner
Nov 202555.7%19.8%13.2%2.4%3.2%2.4%2.1%1.2%
Dec 202553.4%23.3%12.7%3.1%2.4%2.4%1.7%1.1%
Jan 202647.2%25.3%16.8%2.6%2.6%2.6%1.8%1.2%
Feb 202649.2%21.7%17.6%2.7%3.5%2.4%1.9%1%
Mar 202652.4%23%12.5%2.8%3.7%2.5%2%1.1%
Apr 202651.4%22.5%15%2.8%2.8%2.4%1.6%1.3%
May 202651.5%22.4%15%2.8%2.8%2%2%1.6%
Jun 202655.6%19.9%13.2%3.9%2.6%1.8%1.8%1.2%
Jul 202657.5%20.6%11.2%3.3%2.5%1.8%1.8%1.2%
Aug 202656%20%13.3%3.2%2.5%1.8%1.8%1.5%
Sep 202655.4%19.8%13.2%3.9%2.6%1.8%1.8%1.4%
Oct 202655.5%19.9%13.3%3%3%1.8%1.8%1.8%

  1. 1.Himi

    55.5%

    Held 1st. 18.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Holbein

    19.9%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Winsor & Newton

    13.3%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Caran d’Ache

    3%

    Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -0.9 points.

  5. 5.Schmincke

    3%

    Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share +0.4 points.

  6. 6.Arteza

    1.8%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.M. Graham

    1.8%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Turner

    1.8%

    Held 8th. 590 estimated branded searches, +22.9% vs prior month. Share +0.3 points.

Caran d’Ache and M. Graham sell other things too, so only their searches that name this product count here, like “caran d ache gouache”.

Compare popularity between Caran d’Ache and its closest rivals

Every comparison with Caran d’Ache

19 comparisons

How has branded search demand for Caran d’Ache changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Caran d’Ache worldwide fell from 111K to 91.5K.
  • Across the 12 months ending October 2026, Caran d’Ache’s share of searches among gouache brands worldwide increased from 2.4% to 3%.
  • Across the 12 months ending October 2026, Caran d’Ache’s share of searches among gouache brands worldwide peaked at 3.9% in June 2026 and was lowest at 2.4% in November 2025.
  • Across the 12 months ending October 2026, Caran d’Ache rose from 6th to 4th among gouache brands worldwide.

How did search popularity change for gouache brands worldwide in October 2026?

6 changes

  1. In October 2026, Caran d’Ache lost share of searches among gouache brands worldwide, from 3.9% to 3%.

  2. Estimated monthly branded searches for Turner worldwide rose 22.9% over 12 measured months, from 480 to 590 in October 2026.

  3. Estimated monthly branded searches for Arteza worldwide fell 41% over 12 measured months, from 1K to 590 in October 2026.

  4. Estimated monthly branded searches for M. Graham worldwide fell 33% over 12 measured months, from 880 to 590 in October 2026.

  5. Estimated monthly branded searches for Schmincke worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in October 2026.

  6. Estimated monthly branded searches for Himi worldwide fell 19.2% over 12 measured months, from 22.8K to 18.4K in October 2026.

How are Caran d’Ache’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Caran d’Ache’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • caran d ache
  • caran d ache gouache

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How the Brand Demand Index is measured

Where does Caran d’Ache compete?

Caran d’Ache is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Art supply brands4th of 158.9%Show ranking
Gouache brands4th of 83%Shown above
Creator with pink hair and a pink jacket

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