Caran d’Ache vs Schmincke:Which is more popular?
In October 2026, Caran d’Ache and Schmincke were level in searches among gouache brands worldwide, with an estimated 1K branded searches each, at 3% of the total each. When we asked ChatGPT and Google AI Overviews about gouache brands, Schmincke appeared in three of the five answers and Caran d’Ache in none.
Who do people search for more?
Caran d’Ache and Schmincke are searched for about as often as each other.
Who does AI mention more?
Schmincke, mentioned in 3 of 5 answers, Caran d’Ache in 0
Who does AI recommend more?
Schmincke, the only one of the two named
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Top gouache brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Schmincke was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Caran d’Ache did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Winsor & Newton1st
Holbein2nd
M. Graham3rd- Schmincke4th
Arteza5th
Himi6th
Caran d’Ache–
Turner–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Winsor & Newton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Holbein4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Schmincke3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arteza3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Himi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- M. Graham2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Caran d’Ache0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Turner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gouache brands
5 answers
Asked ChatGPT
“What's the best gouache paint brand?”
Asked ChatGPT
“Which gouache should a beginner buy?”
Asked ChatGPT
“What gouache do illustrators use?”
Searched Google, AI Overview
“gouache paint”
Searched Google, AI Overview
“best gouache”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Caran d’Ache or Schmincke more popular in search?
This chart shows how often people search Google for Caran d’Ache and Schmincke by name. Each line represents a brand's share of searches for all eight gouache brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Caran d’Ache, Schmincke. The figures are in the table below the chart.
View monthly share of searches table
| Month | Himi | Holbein | Winsor & Newton | Caran d’Ache | Schmincke | Arteza | M. Graham | Turner |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 55.7% | 19.8% | 13.2% | 2.4% | 3.2% | 2.4% | 2.1% | 1.2% |
| Dec 2025 | 53.4% | 23.3% | 12.7% | 3.1% | 2.4% | 2.4% | 1.7% | 1.1% |
| Jan 2026 | 47.2% | 25.3% | 16.8% | 2.6% | 2.6% | 2.6% | 1.8% | 1.2% |
| Feb 2026 | 49.2% | 21.7% | 17.6% | 2.7% | 3.5% | 2.4% | 1.9% | 1% |
| Mar 2026 | 52.4% | 23% | 12.5% | 2.8% | 3.7% | 2.5% | 2% | 1.1% |
| Apr 2026 | 51.4% | 22.5% | 15% | 2.8% | 2.8% | 2.4% | 1.6% | 1.3% |
| May 2026 | 51.5% | 22.4% | 15% | 2.8% | 2.8% | 2% | 2% | 1.6% |
| Jun 2026 | 55.6% | 19.9% | 13.2% | 3.9% | 2.6% | 1.8% | 1.8% | 1.2% |
| Jul 2026 | 57.5% | 20.6% | 11.2% | 3.3% | 2.5% | 1.8% | 1.8% | 1.2% |
| Aug 2026 | 56% | 20% | 13.3% | 3.2% | 2.5% | 1.8% | 1.8% | 1.5% |
| Sep 2026 | 55.4% | 19.8% | 13.2% | 3.9% | 2.6% | 1.8% | 1.8% | 1.4% |
| Oct 2026 | 55.5% | 19.9% | 13.3% | 3% | 3% | 1.8% | 1.8% | 1.8% |
Caran d’Ache sells other things too, so only its searches that name this product count here, like “caran d ache gouache”.
How has branded search for Caran d’Ache and Schmincke changed worldwide over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending October 2026: Caran d’Ache took it in December 2025, Schmincke took it in February 2026, Caran d’Ache took it in June 2026.
- Across the 12 months ending October 2026, Caran d’Ache’s share of searches among gouache brands worldwide moved from 2.4% to 3%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending October 2026, Schmincke’s share of searches among gouache brands worldwide moved from 3.2% to 3%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for gouache brands worldwide in October 2026?
2 changes
In October 2026, Caran d’Ache lost share of searches among gouache brands worldwide, from 3.9% to 3%.
Estimated monthly branded searches for Schmincke worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in October 2026.
How are Caran d’Ache’s and Schmincke’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Caran d’Ache’s and Schmincke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Caran d’Ache
1 branded search term
- caran d ache gouache
Schmincke
1 branded search term
- schmincke gouache
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