Gouache brands:Which are most popular?
In October 2026, Himi was the most searched gouache brand worldwide, accounting for 55.5% of all searches among the eight brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Winsor & Newton showed up in every answer. Winsor & Newton was recommended most often, coming first in three out of five responses.
HimiShare of searches 55.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
HolbeinShare of searches 19.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Winsor & NewtonShare of searches 13.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Caran d’AcheShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SchminckeShare of searches 3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top gouache brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Winsor & Newton appeared every time. Winsor & Newton was recommended most often, coming first in three out of five answers. Holbein was second, and M. Graham was third. Caran d’Ache, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Winsor & Newton1st
- Holbein2nd
M. Graham3rd- Schmincke4th
Arteza5th- Himi6th
- Caran d’Ache–
Turner–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Winsor & Newton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Holbein4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Schmincke3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arteza3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Himi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- M. Graham2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Caran d’Ache0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Turner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gouache brands
5 answers
Asked ChatGPT
“What's the best gouache paint brand?”
Asked ChatGPT
“Which gouache should a beginner buy?”
Asked ChatGPT
“What gouache do illustrators use?”
Searched Google, AI Overview
“gouache paint”
Searched Google, AI Overview
“best gouache”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Which gouache brands do people search for most?
This chart shows how often people search Google for each gouache brand by name. Each line represents a brand's share of searches for all eight gouache brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Himi, Holbein, Winsor & Newton, Caran d’Ache, Schmincke. The figures are in the table below the chart.
View monthly share of searches table
| Month | Himi | Holbein | Winsor & Newton | Caran d’Ache | Schmincke | Arteza | M. Graham | Turner |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 55.7% | 19.8% | 13.2% | 2.4% | 3.2% | 2.4% | 2.1% | 1.2% |
| Dec 2025 | 53.4% | 23.3% | 12.7% | 3.1% | 2.4% | 2.4% | 1.7% | 1.1% |
| Jan 2026 | 47.2% | 25.3% | 16.8% | 2.6% | 2.6% | 2.6% | 1.8% | 1.2% |
| Feb 2026 | 49.2% | 21.7% | 17.6% | 2.7% | 3.5% | 2.4% | 1.9% | 1% |
| Mar 2026 | 52.4% | 23% | 12.5% | 2.8% | 3.7% | 2.5% | 2% | 1.1% |
| Apr 2026 | 51.4% | 22.5% | 15% | 2.8% | 2.8% | 2.4% | 1.6% | 1.3% |
| May 2026 | 51.5% | 22.4% | 15% | 2.8% | 2.8% | 2% | 2% | 1.6% |
| Jun 2026 | 55.6% | 19.9% | 13.2% | 3.9% | 2.6% | 1.8% | 1.8% | 1.2% |
| Jul 2026 | 57.5% | 20.6% | 11.2% | 3.3% | 2.5% | 1.8% | 1.8% | 1.2% |
| Aug 2026 | 56% | 20% | 13.3% | 3.2% | 2.5% | 1.8% | 1.8% | 1.5% |
| Sep 2026 | 55.4% | 19.8% | 13.2% | 3.9% | 2.6% | 1.8% | 1.8% | 1.4% |
| Oct 2026 | 55.5% | 19.9% | 13.3% | 3% | 3% | 1.8% | 1.8% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | HimiMiya Art | 55.5% | 18.4K | 0% | +0.1 points |
| 2, held 2nd | 19.9% | 6.6K | 0% | 0 points | |
| 3, held 3rd | 13.3% | 4.4K | 0% | 0 points | |
| 4, held 4th | 3% | 1K | -23.1% | -0.9 points | |
| 5, held 5th | 3% | 1K | +13.6% | +0.4 points | |
| 6, held 6th | 1.8% | 590 | 0% | 0 points | |
| 7, held 7th | 1.8% | 590 | 0% | 0 points | |
| 8, held 8th | 1.8% | 590 | +22.9% | +0.3 points |
1.
Himi55.5%
Held 1st. 18.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Holbein19.9%
Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
13.3%
Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
3%
Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -0.9 points.
3%
Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share +0.4 points.
6.
Arteza1.8%
Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
1.8%
Held 7th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Turner1.8%
Held 8th. 590 estimated branded searches, +22.9% vs prior month. Share +0.3 points.
Caran d’Ache and M. Graham sell other things too, so only their searches that name this product count here, like “caran d ache gouache”.
Which brand is most popular in search among gouache brands worldwide?
8 brands
In October 2026, Himi was the most searched among gouache brands worldwide, with an estimated 18.4K branded searches, 55.5% of all searches for the eight tracked by the Brandwave Brand Demand Index. Holbein is in 2nd place, 35.6 percentage points behind at 19.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Himi | 55.7% → 55.5% | 57.5%Jul 2026 | 47.2%Jan 2026 | 1st |
| Holbein | 19.8% → 19.9% | 25.3%Jan 2026 | 19.8%Nov 2025 | 2nd |
| Winsor & Newton | 13.2% → 13.3% | 17.6%Feb 2026 | 11.2%Jul 2026 | 3rd |
| Caran d’Ache | 2.4% → 3% | 3.9%Jun 2026 | 2.4%Nov 2025 | 6th → 4th |
| Schmincke | 3.2% → 3% | 3.7%Mar 2026 | 2.4%Dec 2025 | 4th → 5th |
| Arteza | 2.4% → 1.8% | 2.6%Jan 2026 | 1.8%Sep 2026 | 5th → 6th |
| M. Graham | 2.1% → 1.8% | 2.1%Nov 2025 | 1.6%Apr 2026 | 7th |
| Turner | 1.2% → 1.8% | 1.8%Oct 2026 | 1%Feb 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending October 2026, Caran d’Ache’s share of searches among gouache brands worldwide increased from 2.4% to 3%.
- Across the 12 months ending October 2026, Arteza’s share of searches among gouache brands worldwide decreased from 2.4% to 1.8%.
- Across the 12 months ending October 2026, Turner’s share of searches among gouache brands worldwide increased from 1.2% to 1.8%.
- Across the 12 months ending October 2026, Himi’s share of searches among gouache brands worldwide peaked at 57.5% in July 2026 and was lowest at 47.2% in January 2026.
- Across the 12 months ending October 2026, Holbein’s share of searches among gouache brands worldwide peaked at 25.3% in January 2026 and was lowest at 19.8% in November 2025.
- Across the 12 months ending October 2026, Winsor & Newton’s share of searches among gouache brands worldwide peaked at 17.6% in February 2026 and was lowest at 11.2% in July 2026.
- Across the 12 months ending October 2026, Caran d’Ache’s share of searches among gouache brands worldwide peaked at 3.9% in June 2026 and was lowest at 2.4% in November 2025.
- Across the 12 months ending October 2026, Schmincke’s share of searches among gouache brands worldwide peaked at 3.7% in March 2026 and was lowest at 2.4% in December 2025.
- Across the 12 months ending October 2026, Caran d’Ache rose from 6th to 4th among gouache brands worldwide.
- Across the 12 months ending October 2026, Schmincke fell from 4th to 5th among gouache brands worldwide.
- Across the 12 months ending October 2026, Arteza fell from 5th to 6th among gouache brands worldwide.
- Across the 12 months ending October 2026, Himi, Holbein, Winsor & Newton and M. Graham held steady: their share of searches among gouache brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for gouache brands worldwide in October 2026?
8 changes
In October 2026, Caran d’Ache lost share of searches among gouache brands worldwide, from 3.9% to 3%.
Estimated monthly branded searches for Turner worldwide rose 22.9% over 12 measured months, from 480 to 590 in October 2026.
Estimated monthly branded searches for Arteza worldwide fell 41% over 12 measured months, from 1K to 590 in October 2026.
Estimated monthly branded searches for M. Graham worldwide fell 33% over 12 measured months, from 880 to 590 in October 2026.
Estimated monthly branded searches for Schmincke worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in October 2026.
Estimated monthly branded searches for Himi worldwide fell 19.2% over 12 measured months, from 22.8K to 18.4K in October 2026.
Estimated monthly branded searches for Holbein worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in October 2026.
Estimated monthly branded searches for Winsor & Newton worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in October 2026.
How are branded searches counted for gouache brands?
9 search terms
Each brand's share of searches among gouache brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Himi
2 branded search terms
- himi gouache
- miya himi
Holbein
1 branded search term
- holbein gouache
Winsor & Newton
1 branded search term
- winsor and newton gouache
Caran d’Ache
1 branded search term
- caran d ache gouache
Schmincke
1 branded search term
- schmincke gouache
Arteza
1 branded search term
- arteza gouache
M. Graham
1 branded search term
- m graham gouache
Turner
1 branded search term
- turner gouache
Compare popularity between leading brands
- Himi vs Holbein: compare popularity
- Himi vs Winsor & Newton: compare popularity
- Himi vs Caran d’Ache: compare popularity
- Himi vs Schmincke: compare popularity
- Holbein vs Winsor & Newton: compare popularity
- Holbein vs Caran d’Ache: compare popularity
- Holbein vs Schmincke: compare popularity
- Winsor & Newton vs Caran d’Ache: compare popularity
- Winsor & Newton vs Schmincke: compare popularity
- Caran d’Ache vs Schmincke: compare popularity
- Compare any of these brands
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