Caran d’Ache vs Holbein:Which is more popular?
In October 2026, Holbein had more branded searches than Caran d’Ache among gouache brands worldwide. Holbein had about 6,600 branded searches, while Caran d’Ache had 1,000. Holbein made up 19.9% of all gouache brand searches we track, and Caran d’Ache accounted for 3%. When we asked ChatGPT and Google AI Overviews about gouache brands, Holbein appeared in four of the five answers and Caran d’Ache in none.
Who do people search for more?
Holbein, about 7 searches for every 1 for Caran d’Ache
Who does AI mention more?
Holbein, mentioned in 4 of 5 answers, Caran d’Ache in 0
Who does AI recommend more?
Holbein, the only one of the two named
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Top gouache brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Holbein was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Caran d’Ache did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Winsor & Newton1st- Holbein2nd
M. Graham3rd
Schmincke4th
Arteza5th
Himi6th
Caran d’Ache–
Turner–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Winsor & Newton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Holbein4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Schmincke3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arteza3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Himi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- M. Graham2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Caran d’Ache0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Turner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gouache brands
5 answers
Asked ChatGPT
“What's the best gouache paint brand?”
Asked ChatGPT
“Which gouache should a beginner buy?”
Asked ChatGPT
“What gouache do illustrators use?”
Searched Google, AI Overview
“gouache paint”
Searched Google, AI Overview
“best gouache”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Caran d’Ache or Holbein more popular in search?
This chart shows how often people search Google for Caran d’Ache and Holbein by name. Each line represents a brand's share of searches for all eight gouache brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Holbein, Caran d’Ache. The figures are in the table below the chart.
View monthly share of searches table
| Month | Himi | Holbein | Winsor & Newton | Caran d’Ache | Schmincke | Arteza | M. Graham | Turner |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 55.7% | 19.8% | 13.2% | 2.4% | 3.2% | 2.4% | 2.1% | 1.2% |
| Dec 2025 | 53.4% | 23.3% | 12.7% | 3.1% | 2.4% | 2.4% | 1.7% | 1.1% |
| Jan 2026 | 47.2% | 25.3% | 16.8% | 2.6% | 2.6% | 2.6% | 1.8% | 1.2% |
| Feb 2026 | 49.2% | 21.7% | 17.6% | 2.7% | 3.5% | 2.4% | 1.9% | 1% |
| Mar 2026 | 52.4% | 23% | 12.5% | 2.8% | 3.7% | 2.5% | 2% | 1.1% |
| Apr 2026 | 51.4% | 22.5% | 15% | 2.8% | 2.8% | 2.4% | 1.6% | 1.3% |
| May 2026 | 51.5% | 22.4% | 15% | 2.8% | 2.8% | 2% | 2% | 1.6% |
| Jun 2026 | 55.6% | 19.9% | 13.2% | 3.9% | 2.6% | 1.8% | 1.8% | 1.2% |
| Jul 2026 | 57.5% | 20.6% | 11.2% | 3.3% | 2.5% | 1.8% | 1.8% | 1.2% |
| Aug 2026 | 56% | 20% | 13.3% | 3.2% | 2.5% | 1.8% | 1.8% | 1.5% |
| Sep 2026 | 55.4% | 19.8% | 13.2% | 3.9% | 2.6% | 1.8% | 1.8% | 1.4% |
| Oct 2026 | 55.5% | 19.9% | 13.3% | 3% | 3% | 1.8% | 1.8% | 1.8% |
Caran d’Ache sells other things too, so only its searches that name this product count here, like “caran d ache gouache”.
How has branded search for Caran d’Ache and Holbein changed worldwide over the last 12 months?
3 findings
- Holbein was ahead of Caran d’Ache in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Caran d’Ache’s share of searches among gouache brands worldwide moved from 2.4% to 3%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending October 2026, Holbein’s share of searches among gouache brands worldwide moved from 19.8% to 19.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for gouache brands worldwide in October 2026?
2 changes
In October 2026, Caran d’Ache lost share of searches among gouache brands worldwide, from 3.9% to 3%.
Estimated monthly branded searches for Holbein worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in October 2026.
How are Caran d’Ache’s and Holbein’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Caran d’Ache’s and Holbein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Caran d’Ache
1 branded search term
- caran d ache gouache
Holbein
1 branded search term
- holbein gouache
Other head-to-heads among gouache brands
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