Brandwave

How popular isHolbein?

In September 2026, people searched for Holbein by name about 13,900 times worldwide, a 7.8% increase from the previous year. These searches made up 3.1% of all global watercolor brand searches, placing Holbein third out of six brands. When we asked both ChatGPT and Google AI Overviews about watercolor brands, Holbein appeared in two of the four answers and was the third most recommended of the six.

Search and AI answers in September 2026

Holbein is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. Faber-CastellShare of searches 82.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Winsor & NewtonShare of searches 11.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. HolbeinShare of searches 3.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. Daniel SmithShare of searches 2.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. M. GrahamShare of searches 0.16%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top watercolor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Holbein was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Holbein is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Daniel Smith1st
  2. Winsor & Newton2nd
  3. Holbein3rd
  4. M. Graham4th
  5. Faber-Castell–
  6. Arteza–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Winsor & Newton4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Daniel Smith4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Holbein2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • M. Graham2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Faber-Castell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arteza0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about watercolor brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which watercolor brands compete with Holbein?

Holbein against watercolor brands worldwide, by month

Share of searches by month for Faber-Castell, Winsor & Newton, Holbein, Daniel Smith. The figures are in the table below the chart.

View monthly share of searches table
MonthFaber-CastellWinsor & NewtonHolbeinDaniel SmithM. GrahamArteza
Oct 202583%11.2%2.9%2.7%0.23%—
Nov 202581.9%11%3.5%3.3%0.22%—
Dec 202579.7%13.1%3.7%3.2%0.28%—
Jan 202684.5%9.3%3.2%2.8%0.24%—
Feb 202684.5%9.3%3.2%2.8%0.23%—
Mar 202678.9%13%4%3.9%0.23%—
Apr 202679.5%13.1%4%3.2%0.19%—
May 202679.5%13.1%4%3.2%0.23%—
Jun 202676.4%15.4%4.2%3.8%0.22%—
Jul 202681.4%11%4.1%3.3%0.24%—
Aug 202685.1%9.4%3.1%2.3%0.14%—
Sep 202682.8%11.1%3.1%2.7%0.16%—

  1. 1.Faber-Castell

    82.8%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  2. 2.Winsor & Newton

    11.1%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.Holbein

    3.1%

    Held 3rd. 13.9K estimated branded searches, -16.3% vs prior month. Share 0 points.

  4. 4.Daniel Smith

    2.7%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.M. Graham

    0.16%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.Arteza

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Holbein and its closest rivals

Every comparison with Holbein

4 comparisons

How has branded search demand for Holbein changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Holbein worldwide rose from 12.9K to 13.9K.
  • Across the 12 months ending September 2026, Holbein’s share of searches among watercolor brands worldwide peaked at 4.2% in June 2026 and was lowest at 2.9% in October 2025.

How did search popularity change for watercolor brands worldwide in September 2026?

4 changes

  1. In September 2026, Winsor & Newton gained share of searches among watercolor brands worldwide, from 9.4% to 11.1%.

  2. In September 2026, Faber-Castell lost share of searches among watercolor brands worldwide, from 85.1% to 82.8%.

  3. Holbein’s share of searches among watercolor brands worldwide has lost ground for 3 months in a row, from 4.2% to 3.1% in September 2026.

  4. Estimated monthly branded searches for M. Graham worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

How are Holbein’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Holbein’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • holbein gouache
  • holbein paint
  • holbein watercolor

Do you work for Holbein? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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