Brandwave

How popular isFaber-Castell in search?

In September 2026, there were an estimated 368K branded searches for Faber-Castell worldwide which held steady over the last 12 months. Faber-Castell holds 88.1% estimated Share of Search among watercolor brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Faber-Castell88.1%
  2. Winsor & Newton11.9%
  3. Arteza<0.01%
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Which watercolor brands compete with Faber-Castell?

Faber-Castell against watercolor brands worldwide, by month

Share of Search by month for Faber-Castell, Winsor & Newton. The figures are in the table below the chart.

View monthly share of search table
MonthFaber-CastellWinsor & NewtonArteza
Oct 202588.1%11.9%0.01%
Nov 202588.1%11.9%0.01%
Dec 202585.9%14.1%0.01%
Jan 202690.1%9.9%<0.01%
Feb 202690.1%9.9%<0.01%
Mar 202685.9%14.1%0.01%
Apr 202685.9%14.1%<0.01%
May 202685.9%14.1%<0.01%
Jun 202683.2%16.8%<0.01%
Jul 202688.1%11.9%<0.01%
Aug 202690.1%9.9%<0.01%
Sep 202688.1%11.9%<0.01%

  1. 1.Faber-Castell

    88.1%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  2. 2.Winsor & Newton

    11.9%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Arteza

    <0.01%

    Held 3rd. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Faber-Castell and its closest rivals

Every comparison with Faber-Castell

How has branded search demand for Faber-Castell changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Faber-Castell worldwide held steady at 368K.
  • Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among watercolor brands worldwide peaked at 90.1% in January 2026 and was lowest at 83.2% in June 2026.

How did search popularity change for watercolor brands worldwide in September 2026?

  1. In September 2026, Winsor & Newton gained estimated Share of Search among watercolor brands worldwide, from 9.9% to 11.9%.

  2. In September 2026, Faber-Castell lost estimated Share of Search among watercolor brands worldwide, from 90.1% to 88.1%.

  3. Estimated monthly branded searches for Arteza worldwide fell 20% over 12 measured months, from 50 to 40 in September 2026.

Where does Faber-Castell compete?

Faber-Castell is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pen brands2nd of 537.4%Show ranking
Art supply brands1st of 840.7%Show ranking
Ballpoint pen brands1st of 644.4%Show ranking
Watercolor pencils brands1st of 650.1%Show ranking
Colored pencils brands1st of 462.7%Show ranking
Art supplies1st of 667.8%Show ranking
Watercolor brands1st of 388.1%Shown above

How is Faber-Castell measured?

Brandwave collects information about searches that people make online using Faber-Castell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • faber castell

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How the Brand Demand Index is measured

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