Brandwave

How popular isFaber-Castell?

In September 2026, people searched for Faber-Castell by name about 368,000 times worldwide, about the same as the previous year. These searches made up 47.6% of all global pencils brand searches, placing Faber-Castell first out of seven brands. When we asked both ChatGPT and Google AI Overviews about pencils brands, Faber-Castell appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Faber-Castell is the most searched of 7 competitors and the second most recommended in AI answers.

  1. Faber-CastellShare of searches 47.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. CrayolaShare of searches 26%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. TiconderogaShare of searches 10.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. PrismacolorShare of searches 9.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. StaedtlerShare of searches 4.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

+2 more

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Top pencils brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Faber-Castell was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Faber-Castell is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ticonderoga1st
  2. Faber-Castell2nd
  3. Staedtler3rd
  4. Pentel4th
  5. Prismacolor5th
  6. Crayola–
  7. Arteza–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faber-Castell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ticonderoga4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staedtler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pentel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Prismacolor1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crayola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arteza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pencils brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pencils brands compete with Faber-Castell?

Faber-Castell against pencils brands worldwide, by month

Share of searches by month for Faber-Castell, Crayola, Ticonderoga, Prismacolor, Staedtler. The figures are in the table below the chart.

View monthly share of searches table
MonthFaber-CastellCrayolaTiconderogaPrismacolorStaedtlerPentelArteza
Oct 202547.5%26%9.3%9.6%6.4%1.3%—
Nov 202547.4%25.9%10.7%9.5%5.2%1.3%—
Dec 202548.7%26.6%8.9%9.8%4.4%1.5%—
Jan 202654.8%20.1%8.7%9%6%1.4%—
Feb 202651.9%23.3%8.8%10.4%3.8%1.7%—
Mar 202644.6%29.8%10.6%9%4%2%—
Apr 202644.4%29.7%11.3%8.9%4%1.7%—
May 202644.7%29.9%11.4%9%3.3%1.7%—
Jun 202640%32.7%13.4%8.1%4.4%1.4%—
Jul 202639%26%19.6%9.6%4.3%1.5%—
Aug 202643.6%23.8%16.5%10.7%3.9%1.5%—
Sep 202647.6%26%10.7%9.6%4.3%1.8%—

  1. 1.Faber-Castell

    47.6%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share +4 points.

  2. 2.Crayola

    26%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share +2.2 points.

  3. 3.Ticonderoga

    10.7%

    Held 3rd. 82.6K estimated branded searches, -51.6% vs prior month. Share -5.8 points.

  4. 4.Prismacolor

    9.6%

    Held 4th. 74K estimated branded searches, -32.7% vs prior month. Share -1.1 points.

  5. 5.Staedtler

    4.3%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share +0.4 points.

  6. 6.Pentel

    1.8%

    Held 6th. 14.3K estimated branded searches, -6.5% vs prior month. Share +0.4 points.

  7. —.Arteza

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Faber-Castell and its closest rivals

Every comparison with Faber-Castell

32 comparisons

How has branded search demand for Faber-Castell changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Faber-Castell worldwide held steady at 368K.
  • Across the 12 months ending September 2026, Faber-Castell’s share of searches among pencils brands worldwide peaked at 54.8% in January 2026 and was lowest at 39% in July 2026.

How did search popularity change for pencils brands worldwide in September 2026?

6 changes

  1. In September 2026, Faber-Castell gained share of searches among pencils brands worldwide, from 43.6% to 47.6%.

  2. In September 2026, Crayola gained share of searches among pencils brands worldwide, from 23.8% to 26%.

  3. In September 2026, Ticonderoga lost share of searches among pencils brands worldwide, from 16.5% to 10.7%.

  4. In September 2026, Prismacolor lost share of searches among pencils brands worldwide, from 10.7% to 9.6%.

  5. Estimated monthly branded searches for Pentel worldwide rose 40.2% over 12 measured months, from 10.2K to 14.3K in September 2026.

  6. Estimated monthly branded searches for Staedtler worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

How are Faber-Castell’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Faber-Castell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • faber castell

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How the Brand Demand Index is measured

Where does Faber-Castell compete?

Faber-Castell is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Craft supplies2nd of 1021.7%Show ranking
Pen brands2nd of 924%Show ranking
Ballpoint pen brands2nd of 1025%Show ranking
Art supply brands1st of 1527.7%Show ranking
Pencils brands1st of 747.6%Shown above
Watercolor pencils brands1st of 650.1%Show ranking
Colored pencils brands1st of 462.7%Show ranking
Watercolor brands1st of 682.8%Show ranking
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