Brandwave

How popular isPrismacolor in search?

In September 2026, there were an estimated 74K branded searches for Prismacolor worldwide which held steady over the last 12 months. Prismacolor holds 26.9% estimated Share of Search among pencils brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Crayola73.1%
  2. Prismacolor26.9%
  3. Arteza0.01%
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Which pencils brands compete with Prismacolor?

Prismacolor against pencils brands worldwide, by month

Share of Search by month for Crayola, Prismacolor. The figures are in the table below the chart.

View monthly share of search table
MonthCrayolaPrismacolorArteza
Oct 202573.1%26.9%0.02%
Nov 202573.1%26.9%0.02%
Dec 202573.1%26.9%0.02%
Jan 202669%31%0.01%
Feb 202669%31%0.01%
Mar 202676.9%23.1%0.02%
Apr 202676.9%23.1%0.01%
May 202676.9%23.1%<0.01%
Jun 202680.2%19.8%<0.01%
Jul 202673.1%26.9%0.01%
Aug 202669.1%30.9%0.01%
Sep 202673.1%26.9%0.01%

  1. 1.Crayola

    73.1%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share +4 points.

  2. 2.Prismacolor

    26.9%

    Held 2nd. 74K estimated branded searches, -32.7% vs prior month. Share -4 points.

  3. 3.Arteza

    0.01%

    Held 3rd. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Prismacolor and its closest rivals

Every comparison with Prismacolor

How has branded search demand for Prismacolor changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Prismacolor worldwide held steady at 74K.
  • Across the 12 months ending September 2026, Prismacolor’s estimated Share of Search among pencils brands worldwide peaked at 31% in January 2026 and was lowest at 19.8% in June 2026.

How did search popularity change for pencils brands worldwide in September 2026?

  1. In September 2026, Crayola gained estimated Share of Search among pencils brands worldwide, from 69.1% to 73.1%.

  2. In September 2026, Prismacolor lost estimated Share of Search among pencils brands worldwide, from 30.9% to 26.9%.

  3. Estimated monthly branded searches for Arteza worldwide fell 20% over 12 measured months, from 50 to 40 in September 2026.

Where does Prismacolor compete?

Prismacolor is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Art supply brands4th of 88.2%Show ranking
Watercolor pencils brands3rd of 610.1%Show ranking
Art supplies2nd of 613.6%Show ranking
Pencils brands2nd of 326.9%Shown above

How is Prismacolor measured?

Brandwave collects information about searches that people make online using Prismacolor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • prismacolor

Do you work for Prismacolor? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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