Brandwave

Pencils brands:Which are searched most?

In September 2026, Crayola was the most searched among pencils brands worldwide, with an estimated 201K branded searches and 73.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Crayola73.1%
  2. Prismacolor26.9%
  3. Arteza0.01%

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Share of SearchLeaderboard

Compare the pencils brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pencils brands worldwide, by month

Share of Search by month for Crayola, Prismacolor. The figures are in the table below the chart.

View monthly share of search table
MonthCrayolaPrismacolorArteza
Oct 202573.1%26.9%0.02%
Nov 202573.1%26.9%0.02%
Dec 202573.1%26.9%0.02%
Jan 202669%31%0.01%
Feb 202669%31%0.01%
Mar 202676.9%23.1%0.02%
Apr 202676.9%23.1%0.01%
May 202676.9%23.1%<0.01%
Jun 202680.2%19.8%<0.01%
Jul 202673.1%26.9%0.01%
Aug 202669.1%30.9%0.01%
Sep 202673.1%26.9%0.01%

This month’s ranking, September 2026

  1. 1.Crayola

    73.1%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share +4 points.

  2. 2.Prismacolor

    26.9%

    Held 2nd. 74K estimated branded searches, -32.7% vs prior month. Share -4 points.

  3. 3.Arteza

    0.01%

    Held 3rd. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among pencils brands worldwide?

In September 2026, Crayola was the most searched among pencils brands worldwide, with an estimated 201K branded searches and 73.1% estimated Share of Search within this set. Prismacolor is in 2nd place, 46.2 percentage points behind at 26.9% Share of Search.

Global pencils brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Crayola73.1%80.2%Jun 202669%Jan 20261st
Prismacolor26.9%31%Jan 202619.8%Jun 20262nd
Arteza0.02% → 0.01%0.02%Oct 2025<0.01%May 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Crayola’s estimated Share of Search among pencils brands worldwide peaked at 80.2% in June 2026 and was lowest at 69% in January 2026.
  • Across the 12 months ending September 2026, Prismacolor’s estimated Share of Search among pencils brands worldwide peaked at 31% in January 2026 and was lowest at 19.8% in June 2026.
  • Across the 12 months ending September 2026, Crayola, Prismacolor and Arteza held steady: their estimated Share of Search among pencils brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for pencils brands worldwide in September 2026?

  1. In September 2026, Crayola gained estimated Share of Search among pencils brands worldwide, from 69.1% to 73.1%.

  2. In September 2026, Prismacolor lost estimated Share of Search among pencils brands worldwide, from 30.9% to 26.9%.

  3. Estimated monthly branded searches for Arteza worldwide fell 20% over 12 measured months, from 50 to 40 in September 2026.

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