Brandwave

Prismacolor vs Staedtler:Which is searched more?

In September 2026, Prismacolor and Staedtler were level on Share of Search among watercolor Pencils brands worldwide, with an estimated 74K branded searches each, at 10.1% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among watercolor Pencils brands worldwide in September 2026Which is more popular in search, Prismacolor or Staedtler?
Prismacolor10.1%74K searches
vs
Staedtler10.1%74K searches

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Which is more popular in search, Prismacolor or Staedtler?

Compare the watercolor pencils brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Prismacolor and Staedtler among watercolor Pencils brands worldwide, by month

Share of Search by month for Prismacolor, Staedtler. The figures are in the table below the chart.

View monthly share of search table
MonthFaber-CastellCrayolaPrismacolorStaedtlerDerwentArteza
Oct 202548.4%26.4%9.7%11.9%3.6%<0.01%
Nov 202549.8%27.2%10%10%3%<0.01%
Dec 202549.8%27.2%10%10%3%<0.01%
Jan 202656.1%20.6%9.2%11.3%2.8%<0.01%
Feb 202652.6%23.6%10.6%10.6%2.6%<0.01%
Mar 202645.7%30.5%9.2%11.2%3.4%<0.01%
Apr 202646.9%31.4%9.4%9.4%2.8%<0.01%
May 202646.7%31.2%9.4%9.4%3.4%<0.01%
Jun 202642.8%34.9%8.6%10.5%3.1%<0.01%
Jul 202646%30.7%11.3%9.2%2.8%<0.01%
Aug 202650.1%27.4%12.2%8.2%2%<0.01%
Sep 202650.1%27.3%10.1%10.1%2.5%<0.01%

How has the Prismacolor and Staedtler comparison changed over the last 12 months?

  • The lead changed hands once in the 12 months ending September 2026: Prismacolor took it in July 2026.
  • Across the 12 months ending September 2026, Prismacolor’s estimated Share of Search among watercolor Pencils brands worldwide moved from 9.7% to 10.1%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, Staedtler’s estimated Share of Search among watercolor Pencils brands worldwide moved from 11.9% to 10.1%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for watercolor Pencils brands worldwide in September 2026?

  1. In September 2026, Staedtler gained estimated Share of Search among watercolor Pencils brands worldwide, from 8.2% to 10.1%.

  2. In September 2026, Prismacolor lost estimated Share of Search among watercolor Pencils brands worldwide, from 12.2% to 10.1%.

Other head-to-heads among watercolor Pencils brands

How each brand is measured

Brandwave collects information about searches that people make online using Prismacolor’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Prismacolor

1 branded search term

  • prismacolor

Staedtler

1 branded search term

  • staedtler

How the Brand Demand Index is measured

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