Faber-Castell vs Staedtler:Which is searched more?
In September 2026, Faber-Castell had more branded searches than Staedtler among watercolor Pencils brands worldwide. Faber-Castell was estimated to have 368K branded searches compared to Staedtler’s 74K, and held a 50.1% Share of Search versus Staedtler’s 10.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Faber-Castell or Staedtler?
Compare the watercolor pencils brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Faber-Castell, Staedtler. The figures are in the table below the chart.
View monthly share of search table
| Month | Faber-Castell | Crayola | Prismacolor | Staedtler | Derwent | Arteza |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 26.4% | 9.7% | 11.9% | 3.6% | <0.01% |
| Nov 2025 | 49.8% | 27.2% | 10% | 10% | 3% | <0.01% |
| Dec 2025 | 49.8% | 27.2% | 10% | 10% | 3% | <0.01% |
| Jan 2026 | 56.1% | 20.6% | 9.2% | 11.3% | 2.8% | <0.01% |
| Feb 2026 | 52.6% | 23.6% | 10.6% | 10.6% | 2.6% | <0.01% |
| Mar 2026 | 45.7% | 30.5% | 9.2% | 11.2% | 3.4% | <0.01% |
| Apr 2026 | 46.9% | 31.4% | 9.4% | 9.4% | 2.8% | <0.01% |
| May 2026 | 46.7% | 31.2% | 9.4% | 9.4% | 3.4% | <0.01% |
| Jun 2026 | 42.8% | 34.9% | 8.6% | 10.5% | 3.1% | <0.01% |
| Jul 2026 | 46% | 30.7% | 11.3% | 9.2% | 2.8% | <0.01% |
| Aug 2026 | 50.1% | 27.4% | 12.2% | 8.2% | 2% | <0.01% |
| Sep 2026 | 50.1% | 27.3% | 10.1% | 10.1% | 2.5% | <0.01% |
How has the Faber-Castell and Staedtler comparison changed over the last 12 months?
3 findings
- Faber-Castell was ahead of Staedtler in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among watercolor Pencils brands worldwide moved from 48.4% to 50.1%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Staedtler’s estimated Share of Search among watercolor Pencils brands worldwide moved from 11.9% to 10.1%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for watercolor Pencils brands worldwide in September 2026?
1 change
In September 2026, Staedtler gained estimated Share of Search among watercolor Pencils brands worldwide, from 8.2% to 10.1%.
Other head-to-heads among watercolor Pencils brands
How each brand is measured
Brandwave collects information about searches that people make online using Faber-Castell’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Faber-Castell
1 branded search term
- faber castell
Staedtler
1 branded search term
- staedtler
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