Brandwave

How popular isFaber-Castell in search?

In September 2026, there were an estimated 368K branded searches for Faber-Castell worldwide which held steady over the last 12 months. Faber-Castell holds 40.7% estimated Share of Search among art supply brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Faber-Castell40.7%
  2. Crayola22.3%
  3. Posca12.2%
  4. Prismacolor8.2%
  5. Pentel5.5%
  6. Winsor & Newton5.5%
  7. Copic3.7%
  8. Derwent2%
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Which art supply brands compete with Faber-Castell?

Faber-Castell against art supply brands worldwide, by month

Share of Search by month for Faber-Castell, Crayola, Posca, Prismacolor, Pentel, Winsor & Newton, Copic, Derwent. The figures are in the table below the chart.

View monthly share of search table
MonthFaber-CastellCrayolaPoscaPrismacolorPentelWinsor & NewtonCopicDerwent
Oct 202537.8%20.6%16.9%7.6%5.1%5.1%4.2%2.8%
Nov 202536.6%20%20%7.4%4.9%4.9%4%2.2%
Dec 202534.7%18.9%23.2%7%4.7%5.7%3.8%2.1%
Jan 202645.1%16.6%13.5%7.4%6.1%5%4.1%2.2%
Feb 202641.7%18.7%15.3%8.4%5.6%4.6%3.7%2%
Mar 202634.9%23.3%15.6%7%7%5.7%3.8%2.6%
Apr 202635.5%23.7%15.9%7.1%5.8%5.8%3.9%2.1%
May 202635.3%23.6%15.8%7.1%5.8%5.8%3.9%2.6%
Jun 202632.5%26.6%14.5%6.5%6.5%6.5%4.4%2.4%
Jul 202636.4%24.3%13.3%8.9%6%4.9%4%2.2%
Aug 202642.2%23.1%10.3%10.3%4.6%4.6%3.1%1.7%
Sep 202640.7%22.3%12.2%8.2%5.5%5.5%3.7%2%

  1. 1.Faber-Castell

    40.7%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  2. 2.Crayola

    22.3%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -0.8 points.

  3. 3.Posca

    12.2%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.Prismacolor

    8.2%

    Held 4th. 74K estimated branded searches, -32.7% vs prior month. Share -2.1 points.

  5. 5.Pentel

    5.5%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Winsor & Newton

    5.5%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.8 points.

  7. 7.Copic

    3.7%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  8. 8.Derwent

    2%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between Faber-Castell and its closest rivals

Every comparison with Faber-Castell

How has branded search demand for Faber-Castell changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Faber-Castell worldwide held steady at 368K.
  • Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among art supply brands worldwide increased from 37.8% to 40.7%.
  • Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among art supply brands worldwide peaked at 45.1% in January 2026 and was lowest at 32.5% in June 2026.

How did search popularity change for art supply brands worldwide in September 2026?

  1. In September 2026, Posca gained estimated Share of Search among art supply brands worldwide, from 10.3% to 12.2%.

  2. In September 2026, Pentel gained estimated Share of Search among art supply brands worldwide, from 4.6% to 5.5%.

  3. In September 2026, Winsor & Newton gained estimated Share of Search among art supply brands worldwide, from 4.6% to 5.5%.

  4. In September 2026, Copic gained estimated Share of Search among art supply brands worldwide, from 3.1% to 3.7%.

  5. In September 2026, Prismacolor lost estimated Share of Search among art supply brands worldwide, from 10.3% to 8.2%.

  6. In September 2026, Faber-Castell lost estimated Share of Search among art supply brands worldwide, from 42.2% to 40.7%.

Where does Faber-Castell compete?

Faber-Castell is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pen brands2nd of 537.4%Show ranking
Art supply brands1st of 840.7%Shown above
Ballpoint pen brands1st of 644.4%Show ranking
Watercolor pencils brands1st of 650.1%Show ranking
Colored pencils brands1st of 462.7%Show ranking
Art supplies1st of 667.8%Show ranking
Watercolor brands1st of 388.1%Show ranking

How is Faber-Castell measured?

Brandwave collects information about searches that people make online using Faber-Castell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • faber castell

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How the Brand Demand Index is measured

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