Brandwave

How popular isFaber-Castell in search?

In September 2026, there were an estimated 368K branded searches for Faber-Castell worldwide which held steady over the last 12 months. Faber-Castell holds 36.2% estimated Share of Search among pen brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. BIC49.5%
  2. Faber-Castell36.2%
  3. Zebra5.7%
  4. Lamy4.9%
  5. Pilot3.7%
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Which pen brands compete with Faber-Castell?

Faber-Castell against pen brands worldwide, by month

Share of Search by month for BIC, Faber-Castell, Zebra, Lamy, Pilot. The figures are in the table below the chart.

View monthly share of search table
MonthBICFaber-CastellZebraLamyPilot
Oct 202548.2%37.1%6.5%5%3.2%
Nov 202548.4%37.3%5.9%5%3.4%
Dec 202547.3%36%5.7%5.9%5.1%
Jan 202645%41.2%5.8%4.5%3.5%
Feb 202644.6%39.9%6%5.4%4.1%
Mar 202652%32.8%6.4%5.4%3.4%
Apr 202652.2%32.9%5.9%4.4%4.6%
May 202648.4%35.5%6.4%4.8%5%
Jun 202652.6%32.2%6.4%5.3%3.5%
Jul 202647.3%35.4%6.3%7.1%3.9%
Aug 202645%40.3%5.2%5.4%4.1%
Sep 202649.5%36.2%5.7%4.9%3.7%

  1. 1.BIC

    49.5%

    Held 1st. 503K estimated branded searches, 0% vs prior month. Share +4.5 points.

  2. 2.Faber-Castell

    36.2%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -4 points.

  3. 3.Zebra

    5.7%

    Moved from 4th to 3rd. 57.6K estimated branded searches, -1.7% vs prior month. Share +0.4 points.

  4. 4.Lamy

    4.9%

    Moved from 3rd to 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.Pilot

    3.7%

    Held 5th. 38K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

Compare search popularity between Faber-Castell and its closest rivals

Every comparison with Faber-Castell

How has branded search demand for Faber-Castell changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Faber-Castell worldwide held steady at 368K.
  • Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among pen brands worldwide decreased from 37.1% to 36.2%.
  • Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among pen brands worldwide peaked at 41.2% in January 2026 and was lowest at 32.2% in June 2026.

How did search popularity change for pen brands worldwide in September 2026?

  1. In September 2026, BIC gained estimated Share of Search among pen brands worldwide, from 45% to 49.5%.

  2. In September 2026, Faber-Castell lost estimated Share of Search among pen brands worldwide, from 40.3% to 36.2%.

  3. In September 2026, Lamy lost estimated Share of Search among pen brands worldwide, from 5.4% to 4.9%.

  4. In September 2026, Zebra rose from 4th to 3rd among pen brands worldwide.

  5. Estimated monthly branded searches for Pilot worldwide rose 20.3% over 12 measured months, from 31.6K to 38K in September 2026.

Where does Faber-Castell compete?

Faber-Castell is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pen brands2nd of 536.2%Shown above
Art supply brands1st of 840.7%Show ranking
Ballpoint pen brands1st of 644.4%Show ranking
Watercolor pencils brands1st of 650.1%Show ranking
Colored pencils brands1st of 462.7%Show ranking
Art supplies1st of 667.8%Show ranking
Watercolor brands1st of 388.1%Show ranking

How is Faber-Castell measured?

Brandwave collects information about searches that people make online using Faber-Castell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • faber castell

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How the Brand Demand Index is measured

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