Faber-Castell vs Winsor & Newton:Which is more popular by branded search?
In August 2026, Faber-Castell had more branded searches than Winsor & Newton among art supplies worldwide. Faber-Castell was estimated to have 450K branded searches compared to Winsor & Newton’s 90, and held a 73.6% Share of Search versus Winsor & Newton’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Faber-Castell or Winsor & Newton?
Compare the art supplies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Faber-Castell, Winsor & Newton. The figures are in the table below the chart.
View monthly share of search table
| Month | Faber-Castell | Prismacolor | Copic | Derwent | Winsor & Newton | Arteza |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.2% | 14.5% | 7.9% | 5.3% | <0.01% | <0.01% |
| Nov 2025 | 72.9% | 14.7% | 8% | 4.4% | 0.01% | <0.01% |
| Dec 2025 | 72.9% | 14.7% | 8% | 4.4% | <0.01% | <0.01% |
| Jan 2026 | 76.7% | 12.6% | 6.9% | 3.8% | <0.01% | <0.01% |
| Feb 2026 | 74.6% | 15% | 6.7% | 3.7% | 0.01% | <0.01% |
| Mar 2026 | 72.2% | 14.5% | 7.9% | 5.3% | 0.02% | <0.01% |
| Apr 2026 | 72.9% | 14.7% | 8% | 4.4% | <0.01% | <0.01% |
| May 2026 | 72.2% | 14.5% | 7.9% | 5.3% | 0.01% | <0.01% |
| Jun 2026 | 70.9% | 14.3% | 9.5% | 5.2% | 0.02% | <0.01% |
| Jul 2026 | 70.6% | 17.4% | 7.8% | 4.2% | 0.02% | <0.01% |
| Aug 2026 | 73.6% | 18% | 5.4% | 3% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Faber-Castell and Winsor & Newton comparison changed over the last 12 months?
3 findings
- Faber-Castell was ahead of Winsor & Newton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Faber-Castell’s estimated Share of Search among art supplies worldwide moved from 72.2% to 73.6%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 11 months ending August 2026, Winsor & Newton’s estimated Share of Search among art supplies worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches moved from 50 to 90.
How did search popularity change for art supplies worldwide in August 2026?
2 changes
In August 2026, Faber-Castell gained estimated Share of Search among art supplies worldwide, from 70.6% to 73.6%.
Estimated monthly branded searches for Winsor & Newton worldwide rose 80% over 11 measured months, from 50 to 90 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Faber-Castell’s and Winsor & Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Faber-Castell
1 branded search term
- faber castell
Winsor & Newton
1 branded search term
- winsornewton com
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