Daniel Smith vs Faber-Castell:Which is more popular?
In September 2026, Faber-Castell had more branded searches than Daniel Smith among art supply brands worldwide. Faber-Castell had about 368,000 branded searches, while Daniel Smith had 12,100. Faber-Castell made up 27.7% of all art supply brand searches we track, and Daniel Smith accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about art supply brands, Faber-Castell appeared in all five answers and Daniel Smith in two. Faber-Castell was mentioned before Daniel Smith in every answer.
Who do people search for more?
Faber-Castell, about 30 searches for every 1 for Daniel Smith
Who does AI mention more?
Faber-Castell, mentioned in every answer we collected
Who does AI recommend more?
Faber-Castell, named ahead of Daniel Smith in every answer
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Top art supply brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Faber-Castell appeared in all five answers. Daniel Smith was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Faber-Castell was listed before Daniel Smith in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Faber-Castell1st
Prismacolor2nd
Winsor & Newton3rd
Caran d’Ache4th
Liquitex5th
Daniel Smith6th
Staedtler7th
Copic8th
Sakura9th
Ohuhu10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Faber-Castell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Prismacolor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Caran d’Ache3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Winsor & Newton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liquitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crayola2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ohuhu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Staedtler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sakura2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Daniel Smith2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about art supply brands
5 answers
Asked ChatGPT
“Which art supply brand should I buy?”
Asked ChatGPT
“What are the best art supply brands?”
Asked ChatGPT
“What's the best art supply brand for everyday drawing?”
Searched Google, AI Overview
“art supply brands”
Searched Google, AI Overview
“best art supplies”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Daniel Smith or Faber-Castell more popular in search?
This chart shows how often people search Google for Daniel Smith and Faber-Castell by name. Each line represents a brand's share of searches for all 15 art supply brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Faber-Castell, Daniel Smith. The figures are in the table below the chart.
View monthly share of searches table
| Month | Faber-Castell | Crayola | Ohuhu | Caran d’Ache | Posca | Prismacolor | Staedtler | Pentel | Winsor & Newton | Sakura | Copic | Derwent | Liquitex | Daniel Smith | Arteza |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 14.6% | 9.8% | 8% | 12% | 5.4% | 6.6% | 3.6% | 3.6% | 2.4% | 2.9% | 2% | 1.3% | 0.88% | <0.01% |
| Nov 2025 | 24.9% | 13.6% | 13.6% | 9.1% | 13.6% | 5% | 5% | 3.3% | 3.3% | 2.3% | 2.7% | 1.5% | 1% | 1% | <0.01% |
| Dec 2025 | 23.2% | 12.7% | 12.7% | 10.4% | 15.5% | 4.7% | 4.7% | 3.1% | 3.8% | 3.1% | 2.6% | 1.4% | 1.1% | 0.93% | <0.01% |
| Jan 2026 | 31.3% | 11.5% | 11.5% | 7.7% | 9.4% | 5.2% | 6.3% | 4.2% | 3.4% | 2.9% | 2.8% | 1.5% | 1.3% | 1% | <0.01% |
| Feb 2026 | 29.5% | 13.2% | 10.8% | 7.2% | 10.8% | 5.9% | 5.9% | 4% | 3.2% | 3.2% | 2.6% | 1.4% | 1.2% | 0.97% | <0.01% |
| Mar 2026 | 24.4% | 16.3% | 11% | 7.3% | 11% | 4.9% | 6% | 4.9% | 4% | 3.2% | 2.7% | 1.8% | 1.2% | 1.2% | <0.01% |
| Apr 2026 | 25.1% | 16.7% | 11.2% | 7.5% | 11.2% | 5% | 5% | 4.1% | 4.1% | 3.3% | 2.8% | 1.5% | 1.2% | 1% | <0.01% |
| May 2026 | 25% | 16.7% | 11.2% | 7.5% | 11.2% | 5% | 5% | 4.1% | 4.1% | 3.3% | 2.7% | 1.8% | 1.2% | 1% | <0.01% |
| Jun 2026 | 22% | 17.9% | 12.1% | 8.1% | 9.8% | 4.4% | 5.4% | 4.4% | 4.4% | 4.2% | 3% | 1.6% | 1.6% | 1.1% | <0.01% |
| Jul 2026 | 24.5% | 16.4% | 13.5% | 7.4% | 9% | 6% | 4.9% | 4% | 3.3% | 4.6% | 2.7% | 1.5% | 1.2% | 0.99% | <0.01% |
| Aug 2026 | 30.4% | 16.6% | 9.1% | 7.4% | 7.4% | 7.4% | 5% | 3.3% | 3.3% | 4.6% | 2.2% | 1.2% | 1% | 0.82% | <0.01% |
| Sep 2026 | 27.7% | 15.1% | 12.4% | 8.3% | 8.3% | 5.6% | 5.6% | 3.7% | 3.7% | 3.6% | 2.5% | 1.4% | 1.1% | 0.91% | <0.01% |
How has the Daniel Smith and Faber-Castell comparison changed over the last 12 months?
3 findings
- Faber-Castell was ahead of Daniel Smith in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Daniel Smith’s share of searches among art supply brands worldwide moved from 0.88% to 0.91%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Faber-Castell’s share of searches among art supply brands worldwide moved from 26.8% to 27.7%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for art supply brands worldwide in September 2026?
1 change
In September 2026, Faber-Castell lost share of searches among art supply brands worldwide, from 30.4% to 27.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Daniel Smith’s and Faber-Castell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Daniel Smith
1 branded search term
- daniel smith watercolor
Faber-Castell
1 branded search term
- faber castell
Other head-to-heads among art supply brands
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