Brandwave

Pen brands:Which are searched most?

In September 2026, BIC was the most searched among pen brands worldwide, with an estimated 503K branded searches and 54.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. BIC54.6%
  2. Faber-Castell40%
  3. Lamy5.4%
  4. Zebra0.03%
  5. Pilot—

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Share of SearchLeaderboard

Compare the pen brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pen brands worldwide, by month

Share of Search by month for BIC, Faber-Castell, Lamy. The figures are in the table below the chart.

View monthly share of search table
MonthBICFaber-CastellLamyZebraPilot
Oct 202553.4%41.1%5.5%0.04%—
Nov 202553.4%41.1%5.5%0.04%—
Dec 202552.9%40.4%6.6%0.04%—
Jan 202649.6%45.4%5%0.04%—
Feb 202649.6%44.4%6%0.04%—
Mar 202657.7%36.3%6%0.04%—
Apr 202658.3%36.7%4.9%0.03%—
May 202654.6%40%5.4%0.04%—
Jun 202658.4%35.7%5.9%0.04%—
Jul 202652.6%39.4%7.9%0.04%—
Aug 202649.6%44.4%6%0.06%—
Sep 202654.6%40%5.4%0.03%—

This month’s ranking, September 2026

  1. 1.BIC

    54.6%

    Held 1st. 503K estimated branded searches, 0% vs prior month. Share +5 points.

  2. 2.Faber-Castell

    40%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -4.4 points.

  3. 3.Lamy

    5.4%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  4. 4.Zebra

    0.03%

    Held 4th. 320 estimated branded searches, -45.8% vs prior month. Share 0 points.

  5. —.Pilot

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between leading brands

Which brand is most popular in search among pen brands worldwide?

In September 2026, BIC was the most searched among pen brands worldwide, with an estimated 503K branded searches and 54.6% estimated Share of Search within this set. Faber-Castell is in 2nd place, 14.6 percentage points behind at 40% Share of Search.

Global pen brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BIC53.4% → 54.6%58.4%Jun 202649.6%Aug 20261st
Faber-Castell41.1% → 40%45.4%Jan 202635.7%Jun 20262nd
Lamy5.5% → 5.4%7.9%Jul 20264.9%Apr 20263rd
Zebra0.04% → 0.03%0.06%Aug 20260.03%Apr 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, BIC’s estimated Share of Search among pen brands worldwide increased from 53.4% to 54.6%.
  • Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among pen brands worldwide decreased from 41.1% to 40%.
  • Across the 12 months ending September 2026, BIC’s estimated Share of Search among pen brands worldwide peaked at 58.4% in June 2026 and was lowest at 49.6% in August 2026.
  • Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among pen brands worldwide peaked at 45.4% in January 2026 and was lowest at 35.7% in June 2026.
  • Across the 12 months ending September 2026, Lamy’s estimated Share of Search among pen brands worldwide peaked at 7.9% in July 2026 and was lowest at 4.9% in April 2026.
  • Across the 12 months ending September 2026, Lamy, Zebra and Pilot held steady: their estimated Share of Search among pen brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for pen brands worldwide in September 2026?

  1. In September 2026, BIC gained estimated Share of Search among pen brands worldwide, from 49.6% to 54.6%.

  2. In September 2026, Faber-Castell lost estimated Share of Search among pen brands worldwide, from 44.4% to 40%.

  3. In September 2026, Lamy lost estimated Share of Search among pen brands worldwide, from 6% to 5.4%.

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