Brandwave

How popular isPilot in search?

In September 2026, there were an estimated 38K branded searches for Pilot worldwide which is up 20.3% over the last 12 months. Pilot holds 3.9% estimated Share of Search among pen brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. BIC51%
  2. Faber-Castell37.4%
  3. Lamy5%
  4. Pilot3.9%
  5. Zebra2.8%
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Which pen brands compete with Pilot?

Pilot against pen brands worldwide, by month

Share of Search by month for BIC, Faber-Castell, Lamy, Pilot, Zebra. The figures are in the table below the chart.

View monthly share of search table
MonthBICFaber-CastellLamyPilotZebra
Oct 202550.1%38.6%5.2%3.3%2.8%
Nov 202550%38.5%5.2%3.5%2.8%
Dec 202548.7%37.2%6.1%5.2%2.7%
Jan 202646.5%42.6%4.7%3.6%2.6%
Feb 202646.2%41.4%5.6%4.3%2.5%
Mar 202653.9%33.9%5.6%3.5%3.1%
Apr 202654.1%34.1%4.6%4.8%2.5%
May 202650.3%36.8%5%5.2%2.7%
Jun 202654.8%33.5%5.5%3.7%2.5%
Jul 202649.1%36.8%7.4%4%2.7%
Aug 202646.3%41.4%5.6%4.3%2.5%
Sep 202651%37.4%5%3.9%2.8%

  1. 1.BIC

    51%

    Held 1st. 503K estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.Faber-Castell

    37.4%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  3. 3.Lamy

    5%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  4. 4.Pilot

    3.9%

    Held 4th. 38K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

  5. 5.Zebra

    2.8%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between Pilot and its closest rivals

Every comparison with Pilot

How has branded search demand for Pilot changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Pilot worldwide rose from 31.6K to 38K.
  • Across the 12 months ending September 2026, Pilot’s estimated Share of Search among pen brands worldwide increased from 3.3% to 3.9%.
  • Across the 12 months ending September 2026, Pilot’s estimated Share of Search among pen brands worldwide peaked at 5.2% in December 2025 and was lowest at 3.3% in October 2025.

How did search popularity change for pen brands worldwide in September 2026?

  1. In September 2026, BIC gained estimated Share of Search among pen brands worldwide, from 46.3% to 51%.

  2. In September 2026, Faber-Castell lost estimated Share of Search among pen brands worldwide, from 41.4% to 37.4%.

  3. In September 2026, Lamy lost estimated Share of Search among pen brands worldwide, from 5.6% to 5%.

  4. Estimated monthly branded searches for Pilot worldwide rose 20.3% over 12 measured months, from 31.6K to 38K in September 2026.

Where does Pilot compete?

Pilot is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pen and stationery brands5th of 63.8%Show ranking
Pen brands4th of 53.9%Shown above
Ballpoint pen brands5th of 64.6%Show ranking
Fountain pen brands3rd of 39.8%Show ranking

How is Pilot measured?

Brandwave collects information about searches that people make online using Pilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • pilot ballpoint pen
  • pilot fountain pen
  • pilot stationery

Do you work for Pilot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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