Brandwave

How popular isBIC in search?

In September 2026, there were an estimated 503K branded searches for BIC worldwide which is up 5.1% over the last 12 months. BIC holds 51% estimated Share of Search among pen brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. BIC51%
  2. Faber-Castell37.4%
  3. Lamy5%
  4. Pilot3.9%
  5. Zebra2.8%
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Which pen brands compete with BIC?

BIC against pen brands worldwide, by month

Share of Search by month for BIC, Faber-Castell, Lamy, Pilot, Zebra. The figures are in the table below the chart.

View monthly share of search table
MonthBICFaber-CastellLamyPilotZebra
Oct 202550.1%38.6%5.2%3.3%2.8%
Nov 202550%38.5%5.2%3.5%2.8%
Dec 202548.7%37.2%6.1%5.2%2.7%
Jan 202646.5%42.6%4.7%3.6%2.6%
Feb 202646.2%41.4%5.6%4.3%2.5%
Mar 202653.9%33.9%5.6%3.5%3.1%
Apr 202654.1%34.1%4.6%4.8%2.5%
May 202650.3%36.8%5%5.2%2.7%
Jun 202654.8%33.5%5.5%3.7%2.5%
Jul 202649.1%36.8%7.4%4%2.7%
Aug 202646.3%41.4%5.6%4.3%2.5%
Sep 202651%37.4%5%3.9%2.8%

  1. 1.BIC

    51%

    Held 1st. 503K estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.Faber-Castell

    37.4%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  3. 3.Lamy

    5%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  4. 4.Pilot

    3.9%

    Held 4th. 38K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

  5. 5.Zebra

    2.8%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between BIC and its closest rivals

Every comparison with BIC

How has branded search demand for BIC changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for BIC worldwide rose from 478K to 503K.
  • Across the 12 months ending September 2026, BIC’s estimated Share of Search among pen brands worldwide increased from 50.1% to 51%.
  • Across the 12 months ending September 2026, BIC’s estimated Share of Search among pen brands worldwide peaked at 54.8% in June 2026 and was lowest at 46.2% in February 2026.

How did search popularity change for pen brands worldwide in September 2026?

  1. In September 2026, BIC gained estimated Share of Search among pen brands worldwide, from 46.3% to 51%.

  2. In September 2026, Faber-Castell lost estimated Share of Search among pen brands worldwide, from 41.4% to 37.4%.

  3. In September 2026, Lamy lost estimated Share of Search among pen brands worldwide, from 5.6% to 5%.

  4. Estimated monthly branded searches for Pilot worldwide rose 20.3% over 12 measured months, from 31.6K to 38K in September 2026.

Where does BIC compete?

BIC is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Razor blade brands2nd of 531.5%Show ranking
Pen and stationery brands1st of 650.5%Show ranking
Pen brands1st of 551%Shown above
Stationery1st of 551.1%Show ranking

How is BIC measured?

Brandwave collects information about searches that people make online using BIC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • bic
  • bic lighter
  • bic pen

Do you work for BIC? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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