BIC vs Dollar Shave Club:Which is more popular by branded search?

Name: BIC vs Dollar Shave Club: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Dollar Shave Club had more branded searches than BIC among razor blade brands worldwide. Dollar Shave Club was estimated to have 123K branded searches compared to BIC’s 60.5K, and held an 18.5% Share of Search versus BIC’s 9.1%. These are worldwide searches for English-language branded terms.

Share of Search among razor blade brands worldwide in August 2026Which is more popular in search, BIC or Dollar Shave Club?

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Which is more popular in search, BIC or Dollar Shave Club?

Compare the razor blade brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BIC and Dollar Shave Club among razor blade brands worldwide, by month

Month	Gillette	Dollar Shave Club	BIC	Wilkinson Sword	Schick
Oct 2025	72.5%	15.4%	8%	3.6%	0.47%
Nov 2025	70.2%	18.2%	7.7%	3.5%	0.45%
Dec 2025	73.4%	15.8%	6.6%	3.6%	0.59%
Jan 2026	70.2%	18%	7.7%	3.5%	0.56%
Feb 2026	66%	20.7%	8.9%	4%	0.52%
Mar 2026	72.4%	15.4%	8%	3.6%	0.58%
Apr 2026	72.5%	15.3%	8%	3.6%	0.58%
May 2026	71.9%	15.2%	7.9%	4.3%	0.7%
Jun 2026	72.8%	15.5%	6.6%	4.4%	0.71%
Jul 2026	72.4%	16%	6.5%	4.4%	0.71%
Aug 2026	67.7%	18.5%	9.1%	4.1%	0.66%
Sep 2026	—	—	—	—	—

How has the BIC and Dollar Shave Club comparison changed over the last 12 months?

3 findings

Dollar Shave Club was ahead of BIC in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, BIC’s estimated Share of Search among razor blade brands worldwide moved from 8% to 9.1%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
Across the 11 months ending August 2026, Dollar Shave Club’s estimated Share of Search among razor blade brands worldwide moved from 15.4% to 18.5%, and its estimated monthly branded searches moved from 95.9K to 123K.

How did search popularity change for razor blade brands worldwide in August 2026?

2 changes

In August 2026, BIC gained estimated Share of Search among razor blade brands worldwide, from 6.5% to 9.1%.
In August 2026, Dollar Shave Club gained estimated Share of Search among razor blade brands worldwide, from 16% to 18.5%.

How each brand is measured

Brandwave collects information about searches that people make online using BIC’s and Dollar Shave Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.