Razor blade brands:Which brands are most popular in search?
In August 2026, Gillette was the most searched among razor blade brands worldwide, with an estimated 450K branded searches and 67.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Gillette67.7%
Dollar Shave Club18.5%- BIC9.1%
- Wilkinson Sword4.1%
Schick0.66%
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Share of SearchLeaderboard
Compare the razor blade brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gillette, Dollar Shave Club, BIC, Wilkinson Sword. The figures are in the table below the chart.
View monthly share of search table
| Month | Gillette | Dollar Shave Club | BIC | Wilkinson Sword | Schick |
|---|---|---|---|---|---|
| Oct 2025 | 72.5% | 15.4% | 8% | 3.6% | 0.47% |
| Nov 2025 | 70.2% | 18.2% | 7.7% | 3.5% | 0.45% |
| Dec 2025 | 73.4% | 15.8% | 6.6% | 3.6% | 0.59% |
| Jan 2026 | 70.2% | 18% | 7.7% | 3.5% | 0.56% |
| Feb 2026 | 66% | 20.7% | 8.9% | 4% | 0.52% |
| Mar 2026 | 72.4% | 15.4% | 8% | 3.6% | 0.58% |
| Apr 2026 | 72.5% | 15.3% | 8% | 3.6% | 0.58% |
| May 2026 | 71.9% | 15.2% | 7.9% | 4.3% | 0.7% |
| Jun 2026 | 72.8% | 15.5% | 6.6% | 4.4% | 0.71% |
| Jul 2026 | 72.4% | 16% | 6.5% | 4.4% | 0.71% |
| Aug 2026 | 67.7% | 18.5% | 9.1% | 4.1% | 0.66% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.7% | 450K | 0% | -4.7 points | |
| 2, held 2nd | 18.5% | 123K | +23.5% | +2.5 points | |
| 3, held 3rd | 9.1% | 60.5K | +49.4% | +2.6 points | |
| 4, held 4th | 4.1% | 27.1K | 0% | -0.3 points | |
| 5, held 5th | 0.66% | 4.4K | 0% | 0 points |
1.
Gillette67.7%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -4.7 points.
18.5%
Held 2nd. 123K estimated branded searches, +23.5% vs prior month. Share +2.5 points.
3.BIC
9.1%
Held 3rd. 60.5K estimated branded searches, +49.4% vs prior month. Share +2.6 points.
4.1%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
Schick0.66%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Gillette vs Dollar Shave Club: compare search popularity
- Gillette vs BIC: compare search popularity
- Gillette vs Wilkinson Sword: compare search popularity
- Dollar Shave Club vs BIC: compare search popularity
- Dollar Shave Club vs Wilkinson Sword: compare search popularity
- BIC vs Wilkinson Sword: compare search popularity
- Compare any of these brands
Which brand is most popular in search among razor blade brands worldwide?
5 brands
In August 2026, Gillette was the most searched among razor blade brands worldwide, with an estimated 450K branded searches and 67.7% estimated Share of Search within this set. Dollar Shave Club is in 2nd place, 49.1 percentage points behind at 18.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Gillette | 72.5% → 67.7% | 73.4%Dec 2025 | 66%Feb 2026 | 1st |
| Dollar Shave Club | 15.4% → 18.5% | 20.7%Feb 2026 | 15.2%May 2026 | 2nd |
| BIC | 8% → 9.1% | 9.1%Aug 2026 | 6.5%Jul 2026 | 3rd |
| Wilkinson Sword | 3.6% → 4.1% | 4.4%Jun 2026 | 3.5%Nov 2025 | 4th |
| Schick | 0.47% → 0.66% | 0.71%Jun 2026 | 0.45%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Gillette’s estimated Share of Search among razor blade brands worldwide decreased from 72.5% to 67.7%.
- Across the 11 months ending August 2026, Dollar Shave Club’s estimated Share of Search among razor blade brands worldwide increased from 15.4% to 18.5%.
- Across the 11 months ending August 2026, BIC’s estimated Share of Search among razor blade brands worldwide increased from 8% to 9.1%.
- Across the 11 months ending August 2026, Gillette’s estimated Share of Search among razor blade brands worldwide peaked at 73.4% in December 2025 and was lowest at 66% in February 2026.
- Across the 11 months ending August 2026, Dollar Shave Club’s estimated Share of Search among razor blade brands worldwide peaked at 20.7% in February 2026 and was lowest at 15.2% in May 2026.
- Across the 11 months ending August 2026, BIC’s estimated Share of Search among razor blade brands worldwide peaked at 9.1% in August 2026 and was lowest at 6.5% in July 2026.
- Across the 11 months ending August 2026, Wilkinson Sword and Schick held steady: their estimated Share of Search among razor blade brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for razor blade brands worldwide in August 2026?
5 changes
In August 2026, BIC gained estimated Share of Search among razor blade brands worldwide, from 6.5% to 9.1%.
In August 2026, Dollar Shave Club gained estimated Share of Search among razor blade brands worldwide, from 16% to 18.5%.
In August 2026, Gillette lost estimated Share of Search among razor blade brands worldwide, from 72.4% to 67.7%.
Estimated monthly branded searches for Schick worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.
Estimated monthly branded searches for Wilkinson Sword worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
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