Brandwave

How popular isDollar Shave Club in search?

In August 2026, there were an estimated 123K branded searches for Dollar Shave Club worldwide which is up 28.4% over the last 11 months. Dollar Shave Club holds 18.5% estimated Share of Search among razor blade brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gillette67.7%
  2. Dollar Shave Club18.5%
  3. BIC9.1%
  4. Wilkinson Sword4.1%
  5. Schick0.66%
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Which razor blade brands compete with Dollar Shave Club?

Dollar Shave Club against razor blade brands worldwide, by month

Share of Search by month for Gillette, Dollar Shave Club, BIC, Wilkinson Sword. The figures are in the table below the chart.

View monthly share of search table
MonthGilletteDollar Shave ClubBICWilkinson SwordSchick
Oct 202572.5%15.4%8%3.6%0.47%
Nov 202570.2%18.2%7.7%3.5%0.45%
Dec 202573.4%15.8%6.6%3.6%0.59%
Jan 202670.2%18%7.7%3.5%0.56%
Feb 202666%20.7%8.9%4%0.52%
Mar 202672.4%15.4%8%3.6%0.58%
Apr 202672.5%15.3%8%3.6%0.58%
May 202671.9%15.2%7.9%4.3%0.7%
Jun 202672.8%15.5%6.6%4.4%0.71%
Jul 202672.4%16%6.5%4.4%0.71%
Aug 202667.7%18.5%9.1%4.1%0.66%
Sep 2026—————

  1. 1.Gillette

    67.7%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -4.7 points.

  2. 2.Dollar Shave Club

    18.5%

    Held 2nd. 123K estimated branded searches, +23.5% vs prior month. Share +2.5 points.

  3. 3.BIC

    9.1%

    Held 3rd. 60.5K estimated branded searches, +49.4% vs prior month. Share +2.6 points.

  4. 4.Wilkinson Sword

    4.1%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Schick

    0.66%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Dollar Shave Club and its closest rivals

How has branded search demand for Dollar Shave Club changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dollar Shave Club worldwide rose from 95.9K to 123K.
  • Across the 11 months ending August 2026, Dollar Shave Club’s estimated Share of Search among razor blade brands worldwide increased from 15.4% to 18.5%.
  • Across the 11 months ending August 2026, Dollar Shave Club’s estimated Share of Search among razor blade brands worldwide peaked at 20.7% in February 2026 and was lowest at 15.2% in May 2026.

How did search popularity change for razor blade brands worldwide in August 2026?

  1. In August 2026, BIC gained estimated Share of Search among razor blade brands worldwide, from 6.5% to 9.1%.

  2. In August 2026, Dollar Shave Club gained estimated Share of Search among razor blade brands worldwide, from 16% to 18.5%.

  3. In August 2026, Gillette lost estimated Share of Search among razor blade brands worldwide, from 72.4% to 67.7%.

  4. Estimated monthly branded searches for Schick worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

  5. Estimated monthly branded searches for Wilkinson Sword worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

Where does Dollar Shave Club compete?

Dollar Shave Club is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Razor blade brands2nd of 518.5%Shown above
Razor brands1st of 555%Show ranking

How is Dollar Shave Club measured?

Brandwave collects information about searches that people make online using Dollar Shave Club’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • dollar shave club
  • dollar shave club razor
  • dollar shave club razors
  • dollar shave club shaving
  • dollarshaveclub
  • dollarshaveclub com
  • razor dollar shave club

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How the Brand Demand Index is measured

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