Dollar Shave Club vs Flamingo:Which is more popular by branded search?
In August 2026, Dollar Shave Club had more branded searches than Flamingo among razor brands worldwide. Dollar Shave Club was estimated to have 123K branded searches compared to Flamingo’s 31.1K, and held a 55% Share of Search versus Flamingo’s 13.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Dollar Shave Club or Flamingo?
Compare brands that offer shaving razors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dollar Shave Club, Flamingo. The figures are in the table below the chart.
View monthly share of search table
| Month | Dollar Shave Club | Henson Shaving | Harry's | Flamingo | Leaf Shave |
|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 13.4% | 27.4% | 12.5% | 0.91% |
| Nov 2025 | 50.2% | 14.8% | 24.8% | 9.2% | 1% |
| Dec 2025 | 41.7% | 17.9% | 30% | 9.1% | 1.3% |
| Jan 2026 | 52.2% | 15.4% | 21.3% | 9.9% | 1.1% |
| Feb 2026 | 62.3% | 12.5% | 12.4% | 11.5% | 1.3% |
| Mar 2026 | 54.2% | 15.9% | 13.5% | 14.8% | 1.7% |
| Apr 2026 | 54.1% | 15.9% | 13.5% | 14.8% | 1.7% |
| May 2026 | 52.7% | 15.5% | 12.6% | 17.6% | 1.6% |
| Jun 2026 | 50.8% | 14.8% | 14.7% | 16.8% | 2.9% |
| Jul 2026 | 49.5% | 13.9% | 18.9% | 15.8% | 1.8% |
| Aug 2026 | 55% | 15.2% | 14.3% | 13.9% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the Dollar Shave Club and Flamingo comparison changed over the last 12 months?
3 findings
- Dollar Shave Club was ahead of Flamingo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dollar Shave Club’s estimated Share of Search among razor brands worldwide moved from 45.8% to 55%, and its estimated monthly branded searches moved from 95.9K to 123K.
- Across the 11 months ending August 2026, Flamingo’s estimated Share of Search among razor brands worldwide moved from 12.5% to 13.9%, and its estimated monthly branded searches moved from 26.1K to 31.1K.
How did search popularity change for razor brands worldwide in August 2026?
3 changes
In August 2026, Henson Shaving overtook Flamingo to rank 2nd among razor brands worldwide, at 15.2%.
In August 2026, Dollar Shave Club gained estimated Share of Search among razor brands worldwide, from 49.5% to 55%.
In August 2026, Flamingo lost estimated Share of Search among razor brands worldwide, from 15.8% to 13.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Dollar Shave Club’s and Flamingo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dollar Shave Club
7 branded search terms
- dollar shave club
- dollar shave club razor
- dollar shave club razors
- dollar shave club shaving
- dollarshaveclub
- dollarshaveclub com
- razor dollar shave club
Flamingo
5 branded search terms
- flamingo razor
- flamingo shaving
- razor flamingo
- shaving flamingo
- shopflamingo com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.